Vanish launches its new campaign that

 Vanish launches its new campaign that promises to give ‘Dry Clean Like results’

• Vanish creates an AR-based digital experience with Avataar.Me for its consumers

Vanish, India’s No. 1 stain removal brand* and a premium laundry additive, has joined hands with Avataar.Me to create an immersive Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’.

 The new campaign is based on a study conducted by an external research agency on consumers’ perspective on dry-cleaning vs washing clothes at home. The study found that consumers used dry-cleaning solutions to keep their clothes looking newer for longer. Vanish has undergone rigorous testing and the results indicate that Vanish liquid/powder, when used with a regular detergent, provides dry clean like results at home where even daily wear garments look brighter and whiter after every wash. Its Oxy power with the power of a million Oxygen bubbles boosts your laundry experience while being gentle and safe on your garments.

 Commenting on the campaign launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene- South Asia said, “Consumer needs and demands evolve especially as they adjust to the new normal. Vanish with its revolutionary formulation provides ‘Dry clean like results at home’ by whitening, brightening and removing stains. This is a perfect solution for consumers who can take care of their everyday clothing and make their clothes last longer while looking brighter and whiter. We are also delighted to partner with Avataar.Me to bring a first of its kind immersive demo experience to our consumers in real time. This Digital immersion which will go live next month helps us reach out to our Gen-Z and millennial online audiences who are looking for the perfect solution for all their garment woes.”

 Dr. Skand Saksena, Director R&D, RB Hygiene, South Asia said, "Vanish is a proven detergent booster, powered by millions of oxygen bubbles that penetrate deep into fabrics and effectively remove stains, brightens coloured clothes and whitens white clothes. As per our tests, consumers can now use one scoop of Vanish powder or Vanish Liquid along with a regular detergent to get ‘dry clean like results’ at home!"

 Vanish in its campaign showcases the product efficacy through live demos highlighting the importance of ‘seeing is believing’ by addressing laundry issues of the audience. Ravinder Siwach, Creative Director, Havas Media commented, “Indians have become more fashion forward and conscious about taking care of their everyday clothing. The live demo approach in the TVC is deliberate because it brings to life consumer’s garment woes and addresses their concerns first-hand.”

 Vanish in both powder and liquid formats is available across the country in modern trade stores, e-commerce sites and local kirana stores. The price range starts from Rs. 59 onwards.

 * As per Nielsen Retail Index data for period MAT Aug‘20 for the India market in Stain Removers segment of Pre Post Wash Category

 TVC Link & Credits: 

VANISH DRY-CLEAN LIKE RESULTS TVC

 Production House: Footloose Films

Producer: Kedhhar Barrve

Director: Surya Balakrishnan

DOP: Eeshit Narayan

Editor: Sanchari Das Mollick

Music: Hanif Shaikh

LIZOL UNVEILS ITS DISINFECTION-FOCUSED CAMPAIGN

LIZOL UNVEILS ITS DISINFECTION-FOCUSED CAMPAIGN ‘SAFE TO TOUCH’

• Highlights its product efficacy against the Sars-Cov-2 (Covid-19) virus
• Importance of cleaning and disinfecting surfaces to kill germs and viruses

Lizol, India’s leading disinfectant brand unveiled its new campaign ‘Safe To Touch’ today. The campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.

Since the onset of the Covid-19 pandemic, Lizol has been educating consumers on understanding the need for disinfection to help break the chain of this deadly infection. Lizol disinfectant surface cleaner which is manufactured in India has been tested by an internationally accredited external laboratory and proven to be >99.9% effective against the Sars-Cov-2 virus.

Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia said, “Lizol is a Global disinfection champion and has been working towards educating consumers on the need & importance of surface disinfection to protect our loved ones during the ongoing pandemic. We are experiencing a heightened hygiene consciousness around us and in that context it’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.”

Dr. Skand Saksena, Director R&D, RB Hygiene Home, South Asia highlighted “At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Lizol Disinfectant Surface Cleaner is one of the leading hygiene products in RB’s portfolio that has been tested and proven to be >99.9% effective against the Sars-Cov-2 virus. These findings have established that Lizol Disinfectant Surface Cleaner prevents the spread of this deadly infection by disinfecting contaminated surfaces and helps in keeping homes clean and germ free.”

The new campaign is a behavior change campaign conceptualized by McCann and is aimed at educating consumers. Commenting on this Prasoon Joshi, CEO and COO, McCann Worldgroup said, “This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.”

The ‘Safe To Touch’ campaign will be Pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep loved one’s safe and break the chain of infection.

TVC Link & Credits: 

New Lizol Safe To Touch TVC  - https://www.youtube.com/watch?v=t1JocdsVMu8

Production house: Picture Perfect

Producer: Rickii Kapoor/ Sangeeta Kapoor

Director: Milind Dhaimade

DOP: Priya Seth

Post-production: Prime Focus

Music: Gaurav Chatterjee