Airbus prepares for a strong presence at

 Airbus prepares for a strong presence at ‘Aero India 2021’

#AeroIndia #MakeinIndia #SkillIndia #StartupIndia

Airbus will showcase a wide selection of its advanced sustainable aerospace technologies and services at the prestigious ‘Aero India 2021’ exhibition to be held in Bengaluru from February 3 to 5, 2021.

The display will include Airbus’ cutting-edge innovative products along with its customer services and training capabilities. A section will be dedicated to highlight the company’s strategic local industrial partnerships focused on developing a sustainable aerospace ecosystem in the country.

Airbus will exhibit at Stand B.2.6 in Hall B. On display will be scale model of the C295 – medium transport aircraft and there will be digital display of the A330 MRTT – Multi-Role Tanker Transport (MRTT) aircraft. From Helicopters, there will be scale models of the H225M – the combat-proven multi-role helicopter and the AS565MBe Panther – the all-weather, multi-role force multiplier. A special attraction will be the S850 Radar on a digital platform, a high-power satellite offering extensive SAR capabilities, including the monitoring of a high number of targets with frequent revisits and enhanced performance in a single pass.

“Airbus’ participation at Aero India is a reaffirmation of our commitment to the rapid modernisation and indigenisation of the Indian aerospace and defence sector,” said Rémi Maillard, President and Managing Director, Airbus India & South Asia. “The exhibition is a foremost platform to highlight innovations and technological advancements achieved in this sector, and we are proud to be able to showcase our best products and services to the show.”

Visitors to the Airbus pavilion can learn about the company’s ongoing ‘Make in India’, ‘Skill India’ and ‘Startup India’ initiatives. Airbus is at the forefront of the ‘Make in India’ campaign and the several defence projects that Airbus is participating in hold the promise of thousands of new jobs, skilling of people, technology absorption and supplier ecosystem development.

SOCH Group to launch ‘This or That’, a one-of- a-kind Experiential

SOCH Group to launch ‘This or That’, a one-of- a-kind Experiential and Exclusive platform for Startups

·         A platform that allows you to bargain

·         Encourages you to order free product samples

·         Company to onboard 250 brands in phase -I

·         Will cater to brands across Fashion & Lifestyle, Food & Beverages, Beauty & Wellness, Furnishing & Décor, and Sports & Nutrition

SOCH Group has announced the launch of This or That, the World’s first Omni-channel Retail Platform exclusively for Start-up brands.  It will have one-of-a-kind Experiential online shopping as well as offline stores. The store would comprise handpicked & Quality-assured products from Innovative, Interesting & Unique Start-up brands. The launch of ‘This or That’ will take place in a phased manner and, in the first phase, they intend to launch with 250+ of the best start-up brands in India registered under Startup India. These brands will be spread across 5 categories viz. Fashion & Lifestyle, Food & Beverages, Beauty & Wellness, Furnishing & Décor, and Sports & Nutrition. This or That will be an inventory based model as opposed to the usual marketplace one – to ensure that only genuine products with strict Quality Control are sold to consumers.

This Or That aims to enable the hopes & aspirations of the Millennial & Gen Z in terms of helping them follow trends in online shopping and making a very personal statement about themselves by enabling them to easily and conveniently find and experience a wide range of genuine and hand-picked products that have a stand-out element in them.

TOT has been designed with the primary aim to help startups reach their audience with their variety of products. It also aims to bring about a significant change in the way e-commerce is looked at today with a number of other benefits such as:

·         Encouraging customers to order product samples for free

·         Option of allowing customers to bargain on certain products on certain days

·         Allowing customers to try and compare products prior to purchase

·         Opportunity for brands to get funded

·         Voice-enabled discovery of products on the platform

This platform provides the end-consumer with the exquisite opportunity of access to hand-picked and curated products possessing standout elements, which would be unique and appealing. Moreover, it provides the consumer with a ‘Phygitial’ (mix of physical & digital) experience in Indian e-commerce & retail space.

Mr. Rohit Mohan Pugalia, Founder Director, This or That (A SOCH Group Initiative) says, “SOCH Group always works with the purpose of building a strong and a healthy relationship with society and keeping the Hon’ Prime Minister’s vision of Start-Up India in mind. ‘This or That’ is one such initiative that will benefit startups as well as customers in terms of getting them the best experience. We will offer a ‘Phygital Experience’ to customers in the Indian e-commerce and retail space” (A Phygital retail experience is a shopping journey in which physical experiences and digital technologies interact with each other for a far more enhanced shopping experience). We will also nurture potential start-ups and help them reach new avenues by way of providing them with an exclusive platform, solving problems of brand visibility and helping them reach a broader audience for business growth though provision of support services like Marketing & Branding, Accounting, & Startup funding, he added”.

The number of startups in the country have increased seven-fold over the last decade and they are revolutionizing the world by innovating solutions and adding value to society. This unique platform has been designed for startups keeping in mind the growing startup ecosystem in India.