கோயமுத்தூர் தெற்கு வானதியின் வாக்குகள் 33,000

 கோயமுத்தூர் தெற்கு வானதியின் வாக்குகள் 33,000

+, மக்கள் நீதி மய்யத்தின் வாக்குகள் 22,808. 

நானே கமலுக்கு எதுக்கு இந்த வேலை போயும், போயும் கோயமுத்தூர்ல நிற்கிறாரேனு ஆரம்பத்தில் எழுதினேன். ரொம்பவும் டெத் ஸ்லோவாகவே அவர் பிரச்சார யுக்திகள் இருந்தன. நாட்கள் போகப்போக மிரட்ட ஆரம்பித்தார், பிஜேபியில் அசுர பலமிக்க கேண்டிடேட் நான்தான் என இருந்த வானதி சீனிவாசனுக்கே இன்ப அதிர்ச்சியாக இது இருந்திருக்கும். 

கார்ப்ரேட் அரசியல், டெல்லி கெஜ்ரிவால் பார்முலா என இருந்த கமலை கடைசியில் டீக்கடையியிலும், வாக்கிங்கிலும் நிறுத்தியது தேர்தல். அப்ப அடிச்சது யோகம் சர்னு ஏறிச்சு மையத்தின் ராக்கெட். கோட்டை நோக்கி போகும் மக்கள் நீதி மய்யத்தின் முதல் சட்டமன்ற உறுப்பினர் கோவை தெற்கிலிருந்து தன் பயணத்தை தொடங்குகிறார்.

கோவை அதிமுக கோட்டை, பாஜக கோட்டை என முழங்கியவர்களுக்கு விழுகிறது முதல் ஓட்டை..

❤️🌹

தந்தைக்காக மகன் ஒரு சவாலை ஏற்கிறான்; அவன் தான் சுல்தான்! -

 தந்தைக்காக மகன் ஒரு சவாலை ஏற்கிறான்; அவன் தான் சுல்தான்! - நடிகர் கார்த்தி

ட்ரீம் வாரியர் பிக்சர்ஸ் சார்பில் SR.பிரகாஷ் பாபு, SR.பிரபு தயாரிப்பில், பாக்கியராஜ் கண்ணன் இயக்கத்தில் கார்த்தி நடிக்கும் படம் 'சுல்தான்'. இப்படத்தில் நடித்த அனுபவங்களை கார்த்தி பகிர்ந்து  கொண்டதாவது:

பாக்கியராஜ் சுல்தான் கதையை பற்றி ஒரு வரியில் கூறும்பொழுது, தந்தைக்காக இவன் ஒரு விஷயத்தை செய்ய வேண்டும். ஆனால், இவனுக்கு வாழ்க்கை லட்சியமே வேறு. ஆனால் தந்தை கூறியதை செய்யலாமா வேண்டாமா என்று ஒரு குழப்பம். இருப்பினும் நம் வாழ்வில் வருத்தப்படக்கூடிய விஷயம் நாம் செய்யாமல் தவறவிட்ட செயல்கள்தான். ஆகையால் நான் இந்த முயற்சியில் தோல்வியுற்றாலும் பரவாயில்லை. அப்பா சொல்வதற்காக செய்கிறேன் என்று முடிவெடுக்கிறான் சுல்தான். அதன் பிறகுதான் அவனுக்கு தெரிகிறது நூறுபேரை சமாளிக்க வேண்டும். அவர்கள் அனைவரும் ரவுடிகள். அவர்களை எப்படி கட்டி மேய்க்கிறான் என்கிற சவால்தான் சுல்தான் திரைப்படம்.

20 நிமிடங்கள் தான் பாக்கியராஜ் கண்ணன் இக்கதையைக் கூறினார்.கேட்ட உடனே ஒப்புக் கொண்டேன்.

பிறகு, எஸ்ஆர் பிரபுவிடம் இக்கதையை கேளுங்கள் என்று கூறினேன் அவரும் கேட்டுவிட்டு நன்றாக இருக்கிறது என்றார்.

அதன் பின்பு, உணர்வுகள் வலிமையாக இருக்க வேண்டும் என்று கூற , பாக்கியராஜ் கண்ணன் அதை அமர்க்களமாக ரெடிபண்ணினார். அதேபோல், நகைச்சுவை கதையில் தானாகவே வந்து அமர்ந்துவிட்டது.

இப்படத்தில் என்னை சுல்தான் என்று லால் சார் செல்லமாக அழைப்பார்.

யோகிபாபுவுடன் முதன்முதலாக இணைந்து இப்படத்தில் நடிக்கிறேன். அவரைப் பற்றி கூறவே வேண்டாம். அதுவும், உணவகத்தில் அவர் செய்யும் நகைச்சுவையில் விழுந்து விழுந்து சிரித்துக் கொண்டிருந்தோம். நீங்கள் படம் பார்க்கும்போது உங்களுக்கு தெரியும். ‘ஓட்ட லாரி’ என்று கதாபாத்திரத்தைக் கூறியதுமே யோகிபாபுதான் நினைவிற்கு வந்தார். யோகிபாபு இக்கதையில் முக்கிய திருப்பு முனைக்கு காரணமாக இருப்பார்.

இக்கதையை நெப்போலியனிடம் கூறியதும் அவரும் சம்மதம் தெரிவித்தார்.

ஒரு குடும்பத்தில் 4 பேர் இருந்தாலே அவ்வளவு போராட்டம் வருகிறது. ஆனால், 100 பேர் இருந்தால் அந்த இடம் எப்படி இருக்கும் என்பதை நீங்களே யோசனை செய்து கொள்ளுங்கள். அங்கு, நகைச்சுவை, சண்டை, கேலி.. கிண்டல், அவமானம் என்று அனைத்தையுமே கொண்டுவர முடியும். அதற்காக ஒன்றரை வருட காலம் நேரம் எடுத்து கதையை மெருகேற்றினார்.

இப்படத்தில், இன்னொரு சவாலான விஷயம் 100 பேரையும் காட்சிக்குள் கொண்டு வருவதுதான். அதேபோல், இப்படத்தில் எழுந்த இன்னொரு சிக்கல், எந்த லென்ஸ் போட்டு 100 பேரையும் ஒரே காட்சியில் அடைப்பது என்கிற குழப்பம் தீரவே இரண்டு, மூன்று நாட்கள் ஆனது.

மேலும், தந்தை கூறியதற்காக 100 பேரை சமாளித்து விடலாம் என்று நினைக்கும்பொழுது, நிலைமை கைமீறி போகின்றது. அப்பொழுது தான் கதை தீவிரமாக போகின்றது. இப்படம் ஒரு நல்ல பொழுதுபோக்கான படமாக நிச்சயம் இருக்கும்.

100 பேர் இருந்தாலும், இறுதிக் காட்சியில் அனைவரையும் ஒருங்கிணைத்து அழகாக கையாண்டிருக்கிறார் இயக்குநர்.

ராஷ்மிகா இப்படத்தில் எனக்கு ஜோடியாக நடித்திருக்கிறார். அவர் அப்பாவுடன் சிறுவயது முதலே தமிழ் படங்களை பார்த்து வந்திருக்கிறார். நீண்ட நாட்களாக அவர் கிராமத்து பெண் பாத்திரத்திற்காக காத்திருந்திருக்கிறார். இப்பட வாய்ப்பு கிடைத்ததும் எனக்கும், அப்பாவுக்கும் மகிழ்ச்சியாக இருந்தது என்றார். அதேபோல் படத்திலும் அவரது கதாபாத்திரத்தை ரசித்து செய்தார். படப்பிடிப்பு தளத்திலும் இயல்பாக அனைவருடனும் பழகுவார். நாடு முழுவதும் அவர் பிரபலமடைந்த பிறகும் அவர் இயல்பாக இருப்பது மிகவும் பாராட்டுக்குரிய விஷயம்.

இப்படத்தின் படிப்பிடிப்பு கடவூரில் நடத்தினோம். அந்த ஊர் மக்கள் மிகவும் பாசத்தோடு பழகினார்கள். தினமும் பலவித உணவு ஆசையாக கொடுத்தார்கள். அங்குள்ள சிறுவர்கள் நடிகர் என்பதை மறந்து அண்ணா, வாங்க அண்ணா கிரிக்கெட் விளையாடலாம் என்று அழைப்பார்கள்.

எனது ஒவ்வொரு படமும் இயக்குநர்களின் இரண்டாவது படமாக அமைவது திட்டமிட்டு நடப்பது அல்ல, தானாக நிகழ்வது.

இப்படத்திற்கு பிறகு இயக்குநர் மணிரத்னம் இயக்கத்தில் பொன்னியின் செல்வன் படத்தில் நடித்து வருகிறேன். முத்தையா இயக்கத்தில் ஒரு படமும் பி.எஸ்.மித்திரன் இயக்கும் படத்திலும் நடிக்கவிருக்கிறேன். 

பொன்னியன் செல்வன் படத்திற்காக நான் நிறைய புத்தகம் படிக்க வேண்டியிருந்தது. அப்போது 1000 வருடங்களுக்கு முன்பு வாழ்ந்த மக்களின் நிர்வாகம், நீர் மேலாண்மை போன்ற விஷயங்களை அறிந்து கொள்ள முடிந்தது.

என் அண்ணன் சூர்யா, அவர் நடித்த ‘சூரரைப் போற்று’ படத்தை ஓடிடி-யில் வெளியிட்டு வெற்றி பெற்றார். நீண்ட நாட்கள் வெளியாகாமல் இருந்தால் அப்படத்திற்காக பணியாற்றியோர் பலரின் வாழ்க்கை அடுத்த நிலைக்கு செல்லாது என்பதற்காக இம்முடிவை எடுத்தார். மேலும், அப்படம் ஆஸ்காருக்கு பரிந்துரைக்கப்பட்டதில் மகிழ்ச்சி.

கொரோனா காலத்தில் அப்பாவிடம் கேட்டு சில புத்தகங்களைப் படித்தேன். இயல்பு வாழ்க்கைக்கு மிகவும் பயனுள்ளதாக இருந்தது. அதேபோல், சோழர்களின் வரலாற்றை ஆராய்ச்சி செய்யும் எனது நண்பர்களிடம் கேட்டு சில புத்தகங்கள் படித்தேன். மேலும், கொரோனா காலத்தில் வீட்டில் மாடித் தோட்டம் அமைத்து அதில் விளைந்த புடலங்காய், கீரை போன்ற பல காய்கறிகளை அறுவடை செய்து சாப்பிட்டோம். எனது அம்மா நமது மாடித் தோட்டத்தில் விளைந்தது என்று மகிழ்ச்சியாக கூறி பரிமாறுவார். எங்கள் வீட்டில் எப்போதும் சிறு தானிய உணவுகளைத் தான் உண்போம். இந்த வகையான உணவுகளை சாப்பிட பழகி விட்டால் மற்ற உணவுகள் பிடிக்காது. சென்னையில் கிடைப்பதெல்லாம் பாலிஷ் செய்யப்பட்டது. ஆகையால், இயற்கையான உரம் போட்டு விளைவிக்கப்பட்ட உணவு பொருட்களை நேரடியாக சென்று வாங்கி வருவோம். உணவு விஷயத்தில் அப்பா மிகவும் கடுமையாக பின்பற்றுவார். மாலை 4 மணிக்கு மேல் எண்ணெயில் சமைத்த உணவை எடுத்துக் கொள்ள மாட்டார். என் மனைவி வந்த பிறகு வெள்ளை சர்க்கரையை முழுவதும் தவிர்த்து விட்டோம். கேக் செய்வதற்கு கூட நாட்டுச் சர்க்கரை தான் சேர்ப்போம்.

இவ்வாறு நடிகர் கார்த்தி 'சுல்தான்' பட அனுபவங்களை பகிர்ந்து கொண்டார்.

Aerospike Cloud Puts Enterprises in Control of Their Digital

         Aerospike Cloud Puts Enterprises in Control of Their Digital Transformation Strategy

New Aerospike Kubernetes Operator Advances Consistent App Delivery Across Hybrid and Multi-clouds

 

Aerospike Inc., the global leader in next-generation, real-time NoSQL data solutions, today announced the release of the Aerospike Kubernetes Operator and advancements in Aerospike Cloud Managed Service to help enterprises unlock cloud productivity and agility with scale-out cloud data.

 

Enterprises are increasingly tasked with delivering superior customer experience by leveraging cloud-native architectures that scale elastically and update continuously. For many companies this is not a simple task – they must address significant complexities during the initial build and provide maintenance across siloed cloud footprints. Automation is essential to operate and scale cloud-native services with predictable performance. Helping to address these challenges are Operators, a method of deploying and managing Kubernetes applications.

 

The Aerospike Kubernetes Operator provides an innovative new controller that manages a Custom Resource Definition to extend the Kubernetes API for Aerospike clusters. It automates the management of common Aerospike database tasks such as the configuration, provisioning, scaling, and recovery of Aerospike clusters, thereby reducing the complexity of manual deployment and life cycle management. The Operator is currently supported on Kubernetes, Amazon EKS, Google GKE, and Microsoft AKS, and is in the process of certification on Red Hat OpenShift.

 

“As enterprises race to deploy application workloads to the cloud, Aerospike continues to simplify and automate operations of its next-generation NoSQL platform,” said Lenley Hensarling, chief strategy officer, Aerospike. “With today’s advancements around the Aerospike Kubernetes Operator, enterprises are able to eliminate much of the cluster maintenance often required to deploy across clouds.”

 

Unlocking Business Agility with Aerospike’s Cloud Managed Service

 

Companies around the world are increasingly making the Aerospike Cloud Managed Service a cornerstone of their digital transformation strategy to accelerate the release of new features and large-scale cloud applications. In December, Aerospike announced that Experian selected Aerospike Cloud Managed Service for the Experian® CrossCore™ integrated digital identity and fraud risk platform. Over the past year, the company has forged many new partnerships to improve business agility and accelerate time to market.

 

“As a cutting-edge digital local advertising platform, we need to provide real-time banner and campaign data to get best-in-class results for our customers,” said Maik Kühn, Chief Technology Officer, Factor Eleven GmbH. “Aerospike Cloud Managed Service on AWS helps us accelerate our time to market with a safe, convenient and friction less customer experience. In the near future, we look forward to adding and leveraging previously archived campaigns from other technologies into our Aerospike Cloud Managed Service deployment to help us support our customers even better.”

 

Unified Billing on the AWS Marketplace

 

The AWS Marketplace continues to grow in popularity, and recently began providing its customers with Seller Private Offers. Aerospike has partnered with AWS to make its fully managed cloud service available as a Private Offer on the marketplace, allowing customers to leverage pre-allocated cloud budgets, consolidate billing with unified billing, and negotiate multi-year discounts.

 

“With AWS Marketplace, customers can easily procure Aerospike’s Cloud Managed Service, a proven solution designed to accelerate the release of new features and applications faster by leveraging the full breadth and depth of AWS services,” said Kamlesh Talreja, General Manager,  AWS Marketplace, AWS.

 

Please register for the Aerospike Digital Summit 2021, on May 4–6. This year’s theme is Reimagine Real-Time, with a focus on new ways to help companies scale real-time data initiatives. Register here.

 

To learn more, read our blog on The Aerospike Kubernetes Operator, here.

Hotel investment volume in 2020 witnessed a 60%

Key Highlights:

• India hotel investment trading volume declined 84% in 2020 as compared to the peak witnessed in 2019
• India-wide hotel performance registered a decline in RevPAR (Revenue per Available Room) by approx. 55% over the previous year, closing at a RevPAR of INR 1,675
• Whilst performance of business hotels has yet to fully recover, leisure markets led by domestic travellers showcased some resilience in the last quarter of 2020
• Hotel investment volume in India reached a record high in 2019 registering investment sales of USD 762 million

Hotel investment volume in 2020 witnessed a 60% global decline in comparison to 2019: JLL

India hotel investment trading volume declined 84% in 2020 as compared to the peak witnessed in 2019

 

Hotel investment volume in 2020 witnessed a 60% global decline in comparison to 2019 and in India, the decline in hotel investment trade was even sharper at 84% in 2020 as compared to 2019 according to JLL. Previous years had seen promising and consistent growth in occupancy and average daily rate (ADR) levels across key cities world over. India was no different.

 

India-wide hotel performance registered a decline in RevPAR (Revenue per Available Room) by approx. 55% over the previous year, closing at a RevPAR of INR 1,675. Whilst performance of business hotels has yet to fully recover, leisure markets led by domestic travellers showcased some resilience in the last quarter of 2020.

 

As a result of the pandemic, hotels were compelled to reset their business plans. Standard operating procedures were drastically transformed with adaptation of available technology to encourage social distancing and increased focus on health safety and hygiene practices. New hotel developments slowed down, and most hotel openings were deferred by at least six months, according to JLL.

 

According to the STR data, Delhi’s hotel market witnessed a 32% PP* decline in occupancy and a 24.1% decline in Average Daily Rate (ADR), resulting in a 57.3% decline in RevPAR, in 2020 over 2019. Additionally, Bangalore’s hospitality market witnessed a 39-pp decline in occupancy and a 23.1% decline in ADR, resulting in a 67.7% decline in RevPAR, as compared to 2019. 

 

Brand signings in the country decreased by 38% over last year with 125 hotels and over 12,000 keys. The year saw a revival of demand firstly in the leisure destinations, with the maximum volume of signings in Tier-III cities

 

India has a strong market for robust domestic tourism

 

The tourism industry appears to have taken the hardest hit across the globe of all the affected industries in the Covid-19 pandemic. In wealthy economies and in certain countries with tourism reliant economies, it was observed that strong direct government support that aided hotel and restaurant industry and workforce.

 

“The post-pandemic world is bound to see more changes. Realignment of source markets, guest preferences, physical space planning will all be more dynamic and will be discussed more often in board rooms and team meetings. Capital assistance has emerged as the focal point and will remain the need of the hour to help hotels sustain till demand picks up.” says Jaideep Dang, Managing Director, Hotels & Hospitality Group, JLL India.

 

One in almost every five hotels signed in 2020 was a converted hotel: In India, hotel conversions had seen a consistent increase, nearly doubling from 33 conversions in 2016 to 65 in 2019. However, the conversions plummeted to just 29 hotels in 2020 under the impact of the COVID-19 pandemic. International hotel chains came at par with domestic chains in terms of converted hotel rooms, stacking at 50:50, showing increased flexibility to sign smaller sized hotels. There were no portfolio conversion deals concluded in the year. The erratic uncertainty in the market made the existing or committed hotel owners to adopt a further cautious approach than take any conclusive investment decisions in the year. With the gradual return in demand over the year or so, the hotel signings are expected to bounce back with some portfolio conversion deals as well.

 

Traction spreads to Tier II and Tier III cities: In line with a growing trend over the previous years, tier-III cities have seen the maximum number of brand signings. The average keys signed per hotel are 137, 97 and 79 in tier I, II and III cities respectively. In terms of the geographical preference in the 2020 signings among the domestic and the international operators, the ratio is 48:52, 43:57, 61:39 inventory volume-wise.

 

Hotel Investment Outlook

 

Hotel investment volume in 2020 witnessed a 60% global decline in comparison to 2019 due to the Covid-19 pandemic. The near zero cash flow environment made asset valuations very challenging also resulting in difficulty of obtaining debt financing. As a result, acquisitions were largely on hold in 2020. Hotel investment volume in India reached a record high in 2019 registering investment sales of USD 762 million.

 

Hotel Investment Sales Volumes in India

 

 

*Exchange rate – INR to USD estimated 2020

Source: JLL

 

Investment activity has been on a pause since March 2020 post the nationwide lockdown.  As the country gradually opened up with the unlock measures in phases since June 2020, the sentiment for evaluating hotel assets gained a little traction. The preference for assets in leisure markets increased given the strong recovery of leisure travel across the country since the third quarter of 2020. Investors were also keen on evaluating distressed opportunities in key markets, given last years' decline in corporate travel and its slow and steady recovery has impacted operational cash flows.

 

2021: Opportunistic optimism

 

Given the month on month increase in hotel room demand, there are emerging signs of investors evaluating hotel assets in the country, however valuations are at a discount to pre-Covid levels keeping in mind a slower demand and rate revival, especially for cities that are dependent on corporate and MICE segment and reduced profitability levels for the next 2-3 years.  Investors are mostly inclined to evaluate operational assets in key markets rather than greenfield or brownfield developments.

 

A few developers with strong balance sheets are also actively evaluating hotel deals. This trend has also been witnessed on a global level, where private equity firms and institutional investors have large pools of opportunistic capital to deploy for funding or acquiring quality assets in major cities which may become available for the reasons highlighted earlier.

 

Looking ahead

 

Looking ahead in 2021, we expect that the current COVID-19 pandemic will continue to have some impact on both commercial and leisure hotel markets across the country, however we expect leisure markets will lead the overall recovery with pent up domestic demand. Business travel which has always formed the lion’s share of the market will continue to see a rather muted recovery.

 

Parth Samthaan to play the flamboyant Nawab on

Parth Samthaan to play the flamboyant Nawab on
ALTBalaji’s head-turner ‘Mai Hero Boll Raha Hu!’

 

ALTBalaji has been launching back-to-back shows to cater to the Indian originals' loving audience and a variety of genres for everyone. After teasing the audience with a glimpse of ‘Mai Hero Boll Raha Hu’ where they see the dashing Parth Samthaan in a role like never before with a phrase that describes him like no other, There are gangsters, there are Dons and, then there is a HERO!’

 

Parth Samthaan started his acting career by featuring in episodics like Savdhaan India, Webbed, Yeh Hai Aashiqui, and Pyaar Tune Kya Kiya. His portrayal of Manikin Kaisi Yeh Yaariyan opposite Niti Taylor molded him as a chocolate boy. His recent stint as Anurag on Kasautii Zindagii Kay garnered maximum eyeballs being the romantic knight to fall for. He is all set to wipe off his image as a chocolate boy and is all ready to win the audiences' hearts with his supremely confident yet classy avatar as ‘Nawab'. The wait is finally over! With looks that could kill and a character that will stay with you, it seems like no one else could fit the part better. With a background of popular TV shows, Parth already comes with a base of loyal fans,  who are eagerly waiting for this version of the actor.

 

“Playing Nawab felt like an adventure, with the aura, the confidence, and the dialogues taking me to another world. The character has raw, sophisticated callous, and somehow also has a sensitive side, making Nawab a fascinating character. OTT platforms, being at the forefront of the entertainment industry these days, makes this whole project all the more attractive to me as an actor looking to grow every day. Being a part of ALTBalaji is gave me enough and more reasons to say yes to the character. Of course, the story itself would have made me grab this opportunity in an instant. Love the whole concept and idea, and I am so excited to see how it all works out.” - Parth Samthaan, Actor.

 

ALTBalaji’s most talked-about show, which created headlines since the initial announcement, is a story of one man, a Hero - Nawab. Set in the backdrop of the eighties to the nineties, this show will take the audience through a rollercoaster of storytelling, and the rise of a Hero. Parth Samthaan, who plays the role of Nawab, grows up to be the ultimate Nawab in the town. This legendary character and series are bound to keep your emotions and feelings on edge with the story that goes like, ‘Iss kahani main pyaar bhi hai, dhoka bhi hai aur hai sirf ek Hero! Inko karna hai sab par raaj aur hasil karna hai Laila ka pyaar.’

 

Keep your eyes and ears open for more updates coming up on ‘Mai Hero Boll Raha Hu’ only on ALTBalaji. Real Soon! 

OnePlus Launches OnePlus 9 Series Flagship

            OnePlus Launches OnePlus 9 Series Flagship
                 Smartphones and First-Ever OnePlus Watch

 

Long-term R&D partnership with Hasselblad kicks off with advancements to OnePlus 9 Series camera system through Natural Color Calibration with Hasselblad

 

Ultra-premium device series features Hasselblad Camera for Mobile and next-generation display technology

 

First-ever OnePlus Watch marks next step in creating ecosystem of smart devices for seamless connected experience

 

Global technology company OnePlus launched its most advanced flagship smartphones yet with the OnePlus 9 Series, featuring a top-tier flagship camera experience with the Hasselblad Camera for Mobile system, next-generation high refresh rate displays and fast wireless charging technology that outperforms the wired charging solutions of its competitors. Additionally, OnePlus also introduced its first connected wearable for global markets, the OnePlus Watch, offering up to two weeks of battery life, multiple health and activity tracking features, and a sleek and stylish design.

 

The OnePlus 9 Series is OnePlus’ biggest leap forward in camera quality, achieved through its long-term partnership with legendary professional camera manufacturer Hasselblad, whose cameras have immortalized some of the most iconic faces and events in modern history – including man’s first steps on the moon. OnePlus’ new flagship camera system, Hasselblad Camera for Mobile, brings multiple breakthroughs in smartphone photography, centered around the company’s new standard for smartphone color performance – Natural Color Calibration with Hasselblad – and premium hardware for improved image quality. The OnePlus 9 Series also offers powerful performance with the latest Qualcomm® Snapdragon™ 888 mobile platform, the superior Fluid Display 2.0 with a DisplayMate A+ rating, and industry-challenging fast charging solutions, Warp Charge 65T and Warp Charge 50 Wireless.

 

“The OnePlus 9 Series represents a key milestone for OnePlus flagship smartphones. Co-developed with Hasselblad, the new Hasselblad Camera for Mobile will give users the ability to capture their own iconic moments with more accurate colors and premium image quality,” said Pete Lau, Founder, CEO and Chief Product Officer of OnePlus. “Together with the new OnePlus Watch, our latest flagship smartphone series offers a burdenless user experience with even the smallest detail tailored to challenge the smartphone industry and empower our Community through premium technology.”

OnePlus 9 Pro

 

Hasselblad Camera for Mobile on the OnePlus 9 Pro combines state-of-the-art hardware with meticulous software calibration for a significantly improved flagship camera experience. The stunning 120 Hz QHD+ display incorporates next-generation screen technology to improve battery life and gaming performance. Warp Charge 65T and Warp Charge 50 Wireless take charging to a new level, dramatically reducing time spent charging your device. Powered by the latest Qualcomm® Snapdragon™ 888 mobile platform, the enhanced performance ensures that the OnePlus 9 Series is ready to handle the most demanding tasks with ease.

 

Hasselblad Camera for Mobile

 

Color is perhaps the most important factor that determines the quality of mobile photography. With Hasselblad Camera for Mobile, OnePlus aimed to bring Hasselblad’s iconic color performance to a smartphone for the first time. This was a significant challenge for both OnePlus and Hasselblad, since smartphone camera systems work very differently from traditional cameras, and Hasselblad has strict requirements for color performance and image processing. To achieve this goal, OnePlus and Hasselblad jointly calibrated the OnePlus 9 and 9 Pro sensors, carrying out numerous lab tests using Hasselblad’s high standards for color. They then worked together to optimize hundreds of real-life scenes through computational photography to fine tune the color based on their mutual understanding of color performance as well as smartphone users’ needs and habits.

 

Now, the OnePlus 9 Series uses OnePlus’ new standard for color calibration – Natural Color Calibration with Hasselblad – to bring more perceptually accurate and natural-looking colors to photos taken with the OnePlus 9 and 9 Pro. The first and most significant outcome of the long-term partnership between OnePlus and Hasselblad, this new color solution required months of thorough verification and fine-tuning by both the Hasselblad and OnePlus research and development teams. In addition, a select group of Hasselblad Ambassadors brought extensive professional photography experience to provide invaluable subjective feedback that helped add a new level of aesthetics to the smartphone camera experience.

 

The OnePlus 9 Pro’s 48MP main camera features a custom-designed IMX789 sensor, co-engineered with Sony, with an impressively large 1/1.4” sensor. The result is exceptional imaging capability, with leading technologies including 2x2 on-chip lens (OCL), 12-bit RAW, dual native ISO, and DOL-HDR. It offers faster focus speeds, four-times more color information for greater color accuracy, cleaner daytime and night shots, and reduced motion blur in videos.

 

The OnePlus 9 Pro’s unparalleled 50MP ultra-wide camera uses a 1/1.56” Sony IMX766 sensor, which ensures enhanced image quality and lower noise. Its pioneering Freeform Lens uses a series of unique curves to correct the incoming light, bringing distortion at the edge of photos down to around 1%. The ultra-wide camera also allows you to capture high quality macro photos, with the ability to focus from as close as 4 cm away from your subject.

 

The 8MP telephoto camera on the OnePlus 9 Pro offers 3.3x (77mm) zoom with OIS to reduce blur, maxing out at 30x digital zoom. A dedicated monochrome camera works together with the OnePlus 9 Pro’s main camera to add detail and layering to black and white photos, while a new tilt-shift simulates the special miniature effect of a tilt-shift lens for more creative photos.

 

The OnePlus 9 Pro’s main camera features 16-times the pixel count of standard 1080p for high-quality videos. It can shoot at 4K 120fps, giving you more creative possibilities in shooting video and editing, with DOL-HDR ensuring you always get the subject in clear view in backlit environments. The OnePlus 9 Pro’s ultra-wide camera can also create time-lapse video when walking.

 

The new Hasselblad Pro Mode offers incredibly accurate and natural color for a solid foundation for post-editing. It has been revamped with a new user interface based on Hasselblad’s image processing software to give professional-level users a unique Hasselblad look and feel. It also allows for an unprecedented amount of control for expert photographers to fine-tune their photos, with the ability to adjust ISO, focus, exposure time, white balance and more. Users can also shoot in 12-bit RAW format for 64-times the color compared with 10-bit RAW traditionally found in other smartphones.

 

Fluid Display 2.0

 

The OnePlus 9 Pro’s Fluid Display 2.0 boasts a new generation of advanced mobile display technology, integrating low-temperature polycrystalline oxide (LTPO) technology, the most advanced backplane technology used in high-end OLED displays, and lightning-fast touch response for gaming. LTPO technology enables the OnePlus 9 Pro’s display to automatically adjust the refresh rate from 120 Hz all the way down to 1 Hz to match the current user scenario, resulting in significantly lower power consumption. Hyper Touch technology also gives you much faster response time when playing certain games by increasing the syncing speed between the processor and display to 360 Hz – up to six-times faster than before.

 

The OnePlus 9 Pro’s display earned an A+ rating from DisplayMate, offering QHD+, up to 1,300 nits of peak brightness, native 10-bit color depth, E4 emitting material, HDR10+, MEMC, automatic color temperature adjustment, front and back ambient light sensing and more. The display offers the most accurate and natural color reproduction with an exceptional JNCD (Just Noticeable Color Difference) of less than 1.0, for color rated as “visually indistinguishable from perfect”, even exceeding the performance of leading professional monitors.

 

Performance

 

With cutting-edge 5G, the Qualcomm® Snapdragon™ 888 mobile platform delivers lightning-fast speeds and unprecedented power. With 25% faster CPU performance and 35% faster graphics rendering plus the new 5nm process node, the Qualcomm® Snapdragon™ 888 offers significant power-savings, allowing for extensive usage on a single charge.

 

5G connectivity is powered by the fully integrated X60 5G Modem-RF System. A third-generation global 5G solution, the X60 is world’s first 5nm baseband architecture delivering faster, low-latency 5G mobile speeds using 5G carrier aggregation across FDD and TDD. Also, the X60 reduces power consumption and heat, improving performance and battery life in the OnePlus 9 Pro.

 

The OnePlus 9 Pro comes with both LPDDR5 RAM and UFS 3.1 storage to deliver the fastest and smoothest experience yet on a OnePlus flagship device. Flagship-level LPDDR5 RAM is 1.5-times faster than LPDDR4X and offers speeds up to 6400 Mbps. Together with enhanced power-saving capabilities, these technologies complement a hyper-connected lifestyle, taking full advantage of 5G speeds and making multitasking seamless.

 

Warp Charge

 

Warp Charge 65T delivers a day’s power in just 15 minutes – and can charge from 1-100% in just 29 minutes. The OnePlus 9 Pro achieves these speeds using a custom 4,500 mAh battery with an improved dual-cell design to reduce internal resistance and heating while charging. This gives the OnePlus 9 Pro the ability to charge at a higher output for an extended period.

 

Warp Charge 50 Wireless is OnePlus’ fastest-ever wireless charging technology – and one of the fastest solutions in the industry. With both battery cells charging at 25W, Warp Charge 50 Wireless even outpaces most wired fast-charging solutions, charging from 1-100% in just 43 minutes. The newly designed wireless charger is equipped with two charging coils, so the OnePlus 9 Pro can charge just as quickly both horizontally and vertically.

 

The power adapter included in the box can also be used to turbo charge non-OnePlus devices including laptops, tablets and more up to 45W using USB PD or PPS.

 

Design

 

The OnePlus 9 Pro continues the brand’s vision for burdenless design, offering an integrated, unified and stylish look and feel. With a thin 2.2 mm aluminum frame, the device is very well balanced and comfortable to hold even for extended periods of time. Compared with the previous generation, the curved display of the OnePlus 9 Pro has been carefully optimized to minimize discoloration and mistouches.

 

The OnePlus 9 Pro comes in three nature-inspired colorways – Morning Mist, Pine Green and Stellar Black  – and offers an IP68 rating for water and dust resistance.

OnePlus 9

 

The OnePlus 9 offers a similarly powerful flagship experience as the OnePlus 9 Pro, with a full 120 Hz display, Qualcomm® Snapdragon™ 888 mobile platform, next-generation 5G connectivity, Warp Charge 65T as well as the powerful Hasselblad Camera for Mobile for an all-around fast and smooth smartphone experience.

 

Camera

 

Hasselblad Camera for Mobile on the OnePlus 9 uses the same advanced color standards as the OnePlus 9 Pro – Natural Color Calibration with Hasselblad. The triple camera system gives users the power to capture stunning images with some of the most natural color on any mobile device for a professional-level photography experience.

 

The OnePlus 9 uses the same industry-leading 50MP ultra-wide camera as the OnePlus 9 Pro, with a 1/1.56” Sony IMX766 sensor and uniquely curved Freeform Lens to minimize edge distortion. The 48MP main camera also boasts exceptional imaging capabilities, thanks to a custom-designed 1/1.43” Sony IMX689 sensor, 2x2 OCL, 12-bit RAW, dual native ISO and 3-HDR. The OnePlus 9 camera system offers faster focus speeds, 64-times more color information compared with traditional 10-bit sensors, cleaner daytime and night shots and higher dynamic range in videos. A dedicated monochrome camera works with the main camera for detailed and layered black and white photos.

 

120 Hz Fluid Display

 

The OnePlus 9’s 120 Hz Fluid Display provides an immersive viewing experience regardless of what you’re watching. Using the same top-notch flat display as the OnePlus 8T, which received a DisplayMate A+ rating, the OnePlus 9’s 6.55” Fluid Display features a 120 Hz AMOLED panel with industry-leading color accuracy and improved automatic brightness control.

 

The brightness of the OnePlus 9’s display can go up to 1,100 nits with HDR10+ certification, to improve your experience when watching HDR videos. It is equipped with two ambient light sensors with 8,192 levels of brightness for smoother automatic brightness control. Comfort Tone also adjusts the color temperature of the display to match your environment for a more comfortable reading experience.

 

Warp Charge

 

The OnePlus 9’s 4,500 mAh battery utilizes an improved dual-cell design that is able to charge from 1-100% in just 29 minutes.

 

Design

 

The OnePlus 9 features a sleek look in line with OnePlus’ burdenless design heritage. The curved design on the back and light weight give the device a comfortable feeling in the hand. It comes in three colors inspired by nature – Winter Mist, Arctic Sky and Astral Black.

 

OxygenOS 11

 

Co-created with the OnePlus community, OxygenOS 11 brings speed, smoothness, and customization to the OnePlus 9 Series for the most intuitive, efficient and personalized Android experience, and a simple yet bold design that makes navigation easier even with one hand.

 

The new Turbo Boost 3.0 memory optimization enables you to keep more than 25% more apps open in the background than before. OnePlus achieved this with the help of RAM compression, which makes data on the RAM smaller, and virtual RAM, which turns phone storage into RAM so your phone can have more physical RAM to work with.

 

OnePlus devices are built to support high frame rate experiences for the highest performance and most demanding games. Pro Gaming Mode unlocks the power of the OnePlus 9 Series’ CPU and GPU and blocks app notifications, calls and other distractions to let users fully dive into their favorite mobile games. An improved five-layer gaming-grade cooling system, OnePlus Cool Play, also helps with heat dissipation during intensive gaming.

 

Multi-assistant capability

 

To make the experience more intuitive, the OnePlus 9 Series comes with multiple voice-assistant capabilities. Users can now enjoy hands-free access to multiple voice assistants such as Google Assistant and Alexa, simultaneously. Just use your voice to play music, make calls, open apps, control smart devices, ask for directions and much more, all while on-the-go.

 

OnePlus 9R

Along with the OnePlus 9 and 9 Pro, OnePlus also announced the OnePlus 9R, an exclusive addition to the India market at this moment. The OnePlus 9R reinstates the brand’s goal to make the premium OnePlus smartphone experience accessible to more users at wider price points.

Equipped with Snapdragon™ 870 CPU, the OnePlus 9R empowers users to experience the next level of fast and smooth. Whether gaming, live-streaming, or recording a 4K video, the flagship-level chipset ensures lag-free performance.

With a 120 Hz OLED panel, OnePlus’ best flat display, the OnePlus 9R delivers an unforgettable visual experience, together with hyper-fast OLED response times, the 120 Hz screen refresh rate improves scrolling, videos and gaming performance.

Powered by hardware like the ultra-smooth 120Hz display, and highly optimized software in OxygenOS, OnePlus 9R takes mobile gaming one step further, with a state-of-the-art multi-layer cooling system and 240Hz touch sampling rate for up to 5 fingers gameplay, curating an unparalleled on-the-go gaming experience.

Embodying OnePlus’ new and bold design vision, the OnePlus 9R is a mélange of high-end materials, and meticulous craftsmanship. Adopting the OnePlus ‘burdenless’ philosophy, the OnePlus 9R comes in 2 colorways, Lake Blue and Carbon Black.

The OnePlus 9R fashions a versatile quad-camera setup, equipped with the IMX586 main camera sensor co-engineered with Sony, and a 123° ultra-wide camera, allowing users to capture stunning panoramic shots and sharp photos. The OnePlus 9R camera setup also comes suited with a hybrid OIS and EIS solution ensuring remarkably smooth video footage. OnePlus 9R also brings the virtual world into focus with cyberpunk-style filters,

OnePlus Watch

 

The OnePlus Watch is the latest extension of the company’s strategic plan to offer the OnePlus experience to more users around the world with its growing portfolio of best-in-class products offering a burdenless user experience. As the company’s first global wearable device, the OnePlus Watch aims to integrate into the daily digital life of OnePlus users, offering stylish design, seamless connection, smart fitness tracking and incredibly long battery life.

 

Design

 

The OnePlus Watch showcases the same sense of craftsmanship and build quality as OnePlus smartphones, resulting in a product that is powerful to use and beautiful to hold.

 The round design emulates the look of a traditional watch, with a smooth arc on the side of the case that is hand-polished with more than 20 treatments for a refined finish. The 46 mm case is crafted from quality stainless steel, with 2.5D curved glass on the face and a subtle yet radiant glossy CD pattern on the display bezel for an added touch of class.

 

OnePlus Watch Cobalt Limited Edition

 

Complementing the minimalist aesthetic of the Classic Edition, the OnePlus Watch Cobalt Limited Edition takes premium design a step further with materials traditionally found only on luxury watches. The watch case of the Limited Edition is crafted from cobalt alloy, a unique hypoallergenic material that is twice as hard and more corrosion-resistant than traditional stainless steel. Meanwhile, the watch face is made from specially-treated sapphire glass, with a Mohs rating of 9, for enhanced brightness and exceptional scratch resistance.

 

Seamless Connectivity  

 

The OnePlus Watch seamlessly connects to your digital life, helping you immerse yourself in every moment of your life. It conveniently allows you to view and respond to notifications, make and answer phone calls, play music and take photos. The OnePlus Watch comes with 4 GB of standalone storage (2 GB for actual use), enough for over 500 songs, and is compatible with most Bluetooth earbuds for wireless music playback on the go. It also connects with the OnePlus TV, acting as a smart remote control that can lower volume when a call comes in or even turn off the TV before when it detects that you have fallen asleep.

 

Powerful Battery, Proactive Fitness   

 

The OnePlus Watch gives users exceptional battery life quickly, delivering all-day power in just five minutes or a week’s power in just 20 minutes. The long-lasting 402 mAh battery gives you enough power for up to two weeks of sustainable use, as well as up to a week of power for the most active users.

 

Featuring 5ATM + IP68 water and dust resistance and 110+ workout types, including automatic workout detection for jogging and running, the OnePlus Watch keeps up with the most intense workouts. Push your personal performance with metrics such as pulse, distance, calories, speed monitoring and SWOLF efficiency for swimmers. With a built-in GPS, the OnePlus Watch tracks all your activity accurately, even when the phone is not next to you. It also offers blood oxygen saturation monitoring, stress detection, breathing training, rapid heart rate alerts and sedentary reminders, all easily manageable on the OnePlus Health app.

 

Price and Availability

 

The OnePlus 9 Pro and OnePlus 9 go on sale on 1^st April and 15^th April, respectively. Prior to open sales, the OnePlus Community can get their hands on the new OnePlus 9 Pro on 31^st March as part of the early access sale. The OnePlus 9 Pro starts at INR 64,999 and the OnePlus 9 starts at INR 49,999. Users can also buy the Warp Charger 50 wireless charger on OnePlus.in for INR 5,990. For more information, please visit oneplus.in. The OnePlus 9 Series will be available on OnePlus.in, Amazon.in, all OnePlus exclusive offline stores and partner outlets.

 

The OnePlus Watch will be available at a Special Launch Price of INR 14,999/- across online and offline stores in April 2021. Please visit oneplus.in/oneplus-watch for more information.

 

 

Full pricing chart:

 

Product	Colors	RAM+ROM	Price (oneplus.in)
OnePlus 9 Pro	Morning Mist Pine Green Stellar Black	12+256 GB	INR: 69,999
OnePlus 9 Pro	Morning Mist Pine Green Stellar Black	8+128 GB	INR: 64,999
OnePlus 9	Astral Black Winter Mist Arctic Sky	12+256 GB	INR: 54,999
OnePlus 9	Astral Black Winter Mist Arctic Sky	8+128 GB	INR: 49,999
OnePlus 9R	Carbon Black Lake Blue	12+256 GB	INR: 43,999
OnePlus 9R	Carbon Black Lake Blue	8+128 GB	INR: 39,999
OnePlus Watch	Classic Edition		INR: 14,999
Warp Charge 50 Wireless Charger			INR: 5,990

 

In line with the launch of the OnePlus 9 Series, Red Cable Pro plans will get users cloud storage of 1TB with Red Cable Life plan and 120GB with Red Cable Care plan. This will be available starting 23rd March.

Additionally, OnePlus 9 Pro users who activate Red Cable Life plan by 30th April will be given an additional 5TB cloud storage capacity for one year making it 6TB cloud storage for OnePlus 9 Pro users with Red Cable Life.

 

 

Upcoming offers on the OnePlus 9 Series and the OnePlus Watch:

 

• Instant discount of INR 4000, INR 3000 and INR 2000 on OnePlus 9 Pro, OnePlus 9 and 9R, respectively, on purchase through SBI Card - credit cards and EMI transactions on OnePlus.in, Amazon.in and across OnePlus Experience Stories, Authorized Stores and Partner Stores, starting 31^st March.
  
  
• 9 months no cost EMI on the OnePlus 9 Pro and up to 6 months no cost EMI on OnePlus 9 and OnePlus 9R, on purchase using major credit cards on Amazon.in and SBI Card - credit cards on OnePlus.in & offline stores. 
  
  
• Customers can also avail benefits worth Rs 6000 with select Jio prepaid plans
  
  
• Additional instant discount of INR 2000 on the OnePlus Watch using SBI Card – credit cards and EMI transactions till 30 April 2021.