Flipkart’s The Big Billion Days brings lakhs of sellers,

                                 Flipkart’s The Big Billion Days brings lakhs of sellers,
                            MSMEs and kiranas closer to consumers this festive season

• Over 55% growth in new sellers this TBBD, compared to 2020
• 1 in every 3 deliveries will be made by a kirana partner this festive month
• Top artisans and weaver partners from the Flipkart Samarth programme witnessed a growth of  6X this TBBD compared to 2020

As Flipkart’s The Big Billion Days (TBBD) 2021 draws to a close, India has witnessed renewed growth for sellers, kiranas and MSMEs. The consumer response demonstrated the growing adoption of e-commerce, driven by purchases of a wide range of products, increased convenience and user-friendly technology and financial constructs. TBBD 2021 drove robust growth opportunities for sellers and MSMEs and enabled better income and livelihoods for Flipkart’s Wishmasters and supply chain partners including Kiranas.

Nandita Sinha, Vice President - Customer and Growth, Flipkart, said, “This year’s Big Billion Days has been steeped in the spirit of revival and growth, as we saw a resurgence in consumption and a marked shift towards online shopping. We have continued to provide our consumers the best and most relevant offerings,  made available through a large network of sellers and a range of affordability constructs, making their shopping experience easy and seamless. Our efforts to uplift the entire ecosystem also ushered in considerable growth opportunities for MSMEs, sellers and our lakhs of Kirana partners, who benefited immensely from our various financial offerings, better revenues and an expanded reach across the nation.”

Pawan Jangir, Kendalwood, a Flipkart Samarth partner from Sikar, Rajasthan said, “We got onboarded with Samarth just before this year’s Big Billion Days and the experience has been amazing. The kind of support that Flipkart gave us through this program in terms of cataloging and promoting our work on their platform has truly helped us in seeing a steep growth. This TBBD, we crossed the 1 crore revenue mark, which is a milestone not only for us but the entire artisan community. It made us believe that with the help of technology and the right approach, our work can go across the country.”

Ragini Rai, kirana delivery partner from Lucknow said, “While running a stationery store has helped me cover the household expenses and take care of my family,  Flipkart's kirana delivery program has empowered me to provide better education to my children and save enough for their future. This is my first Big Billion Days and I’m excited looking at the earning potential which also spells huge opportunities for me and my children. In a post-pandemic world, such programs are a ray of hope for people like us and have helped elevate our skill sets to offer new opportunities.”

Sellers & MSMEs unlock the true potential of e-commerce

With 1.3 times the number of transacting sellers this year, consisting of MSMEs, artisans, weavers, and craftsmen, more than 10% of them witnessed a 3X growth in sales this year. There were more than 55% new sellers this TBBD, with 57% hailing from Tier-2, Tier-3, and smaller cities and towns such as Jaipur, Surat, Howrah, Tirupur and Panipat, among others.

 

Driving ecosystem participation

There was a significant increase in customer satisfaction with same day deliveries across thousands of pincodes. In a significant effort to augment their income, Flipkart aims to make over 30 million deliveries through kirana delivery partners this festive season.

This Big Billion Days, top artisans and weaver partners from Flipkart Samarth witnessed a growth of 6X compared to TBBD 2020. The Samarth initiative, which started in 2019, aims to uplift and embrace India’s artisans, weavers and micro-enterprises into the e-commerce fold. The most popular Samarath products were from the Homedecor (showpieces, keyholder); Natural Beauty products (shampoos, moisturiser cream), and Women Ethnic (Sari) categories.

India’s premiumisation journey and upgrades for this festive season

This TBBD saw an increasing trend of consumers opting for premium products online, driven by Flipkart’s wide range of affordable and unique premium product options.

• The most popular purchases over the course of the Big Billion Days so far, are across lifestyle, electronics, books and general merchandise, home and mobiles
• The number of premium smartphones sold during the Big Billion Days has doubled from TBBD 2020. From this, 41.78% of premium smartphones were purchased by customers in Tier 3 cities. Every 1 in 5 smartphones sold this TBBD was 5G-enabled.
• Customers purchased lifestyle products from over 44,000 unique brands this TBBD, reflecting a positive sentiment towards stepping out and upgrading fashion wardrobes
• While buying large appliances, about a fifth of all customers opted for an affordability payment construct
• In the consumer electronics segment, smart watches and Fitness bands saw a 100% jump from last year, marking a clear shift towards smart wearables
• The grocery and hyperlocal segments continued to address growing needs, as consumers from across the country shopped for their daily requirements online
• With gardening becoming one of the most-pursued hobbies, Home Improvement Tools, especially Gardening tools, have seen a sharp rise in interest. The Home Improvement category grew by about 80% year on year. Work from home also continues to boost demand for furniture and mattresses in this edition of TBBD.

Consumers load their carts with compassion

The 'Reward a smile' campaign, which was facilitated through the Flipkart app, saw consumers using their rewards to bring smiles to people across the country. Flipkart, in partnership with Give India is distributing meals to underprivileged children, helping them meet their daily nutrient requirements. Over 2,21,928 coins have been donated so far, brightening the faces of thousands of children.

Special constructs that drove affordable access

Innovative and bespoke financial constructs such as Flipkart Pay Later, no-cost EMI, the Flipkart Axis Bank co-branded credit card, and others enabled consumers in buying their products of choice. Accessibility was also a key catalyst, with the entire product range available across all pin codes. The anticipation for TBBD was evident as millions of customers pre-booked products just prior to Early Access by paying just Re.1.

Unique consumer engagement that made the festive season special

Over 1.1 million people from across the country interacted with the live streaming on the Flipkart app. Keeping with the Indian festive spirit, Flipkart has designed and disbursed 'BBD Shagun' (a special reward) for its customers this year. More than Rs. 20 crores have been redeemed by over 20 million customers under this offering.

Enabling growth across the wholesale value chain

The Big Billion Days sale at Best Price cash-and-carry stores and on Flipkart Wholesale across 10,000+ PIN codes in 24 States and Union Territories featured attractive offers for more than 1.5 million kiranas. Flipkart Wholesale continued its focus of digitising Kiranas and the retail ecosystem saw a 1.3X jump in number of kirana and retail members onboarding the platform this Big Billion Days. Indicating a shift in trend to digital commerce for B2B, over 45% of Flipkart Wholesale’s customer base transacted online and 35% of them opted for self-service.

 

Flipkart brings festive cheer to Bharat with

 Flipkart brings festive cheer to Bharat with pan-India
supply chain expansion

• Expands last-mile reach with more than 3,000 facilities, strengthening presence in tier-III cities and beyond
• Infrastructure expansion will support new livelihood opportunities, help bring MSMEs, Sellers & Artisans closer to market

To cater to the growing needs of millions of new and existing consumers coming online and to support market access for lakhs of MSMEs, Sellers, Artisans & Kiranas, Flipkart, India’s homegrown e-commerce marketplace, has significantly expanded its supply chain across the country. This massive infrastructure  investment is aimed at bringing the festive cheer to Bharat consumers’ doorstep ahead of the festive season and BBD (the Big Billion Days) festive event. As part of this process, it has increased its last-mile reach with more than 3,000 facilities across the country to provide a fast and efficient e-commerce experience to consumers this festive period. This expansion will also help lakhs of sellers, MSMEs and artisans from smaller towns to connect with a pan-India consumer base through Flipkart’s supply chain.

Overall, Flipkart has added over 3.4 million square feet space across its supply chain assets including fulfillment centres, mother hubs and delivery centres throughout the country. These large fulfillment centres, spanning across an area of up to 5 lakh square feet each, are crucial to ensuring a seamless movement of goods between sellers and buyers. These fulfilment centres along with mother hubs or sortation centres and delivery centres also contribute to large scale creation of direct and indirect employment across the country. With this addition, the total warehousing space for Flipkart now totals to over 18 million square feet in addition to lakhs of square feet of assets from partner brands. This has been further strengthened with the onboarding of over 50,000 kiranas across the country which will help manage a higher number of shipments during the festive season.

 

Amitesh Jha, Senior Vice-President, Ekart and Marketplace, Flipkart said, “Flipkart has always been committed to bringing consumers online to ensure equitable distribution of the benefits of e-commerce. The pandemic has  accelerated the expansion of our supply chain across the country, particularly smaller cities, to meet growing demands for e-commerce services. Also, keeping in mind the growth of e-commerce over the next few years, this expansion will enable us to connect millions of consumers across the country with lakhs of sellers and artisans in a fast and efficient manner. During the festive season, this additional space and infrastructure investment will also boost local employment, particularly for people who went back to their hometowns due to the lockdown, and create opportunities for local businesses to scale up their operations significantly with Flipkart.”

 

This expanded network of supply chain assets is important to serve the millions of new consumers from smaller cities who are coming online to experience the value and convenience of e-commerce. It also helps strengthen Flipkart’s presence in metros as well as tier-II, III cities and beyond such as Ladakh, Bishnupur (Manipur), and Dimapur (Nagaland), while creating thousands of local job opportunities. This festive season, Flipkart is creating nearly 70,000 direct jobs and lakhs of indirect jobs through its pan-India supply chain.

 

The COVID-19 induced pandemic has brought about tectonic shifts in consumer purchase patterns and has accelerated sellers’ transition to online platforms across products categories as they look for an enhanced role in e-commerce in their lives. From essentials such as groceries to grooming products, WFH furniture to home appliances, e-commerce has become the preferred choice for consumers and sellers across the country. While metros accounted for a large percentage of this trend before the pandemic, the pandemic has accelerated the transition of consumers and sellers from tier-II and tier-III markets to e-commerce. Flipkart’s expansion of supply chain in these regions ahead of the festive season will create a win-win situation for consumers, sellers, artisans and other ecosystem partners.

 

The expansion of the supply chain is in line with the large-scale employment Flipkart is creating with the upcoming festive season and the Big Billion Days. This will also contribute to making e-commerce more inclusive with broader participation of women across Flipkart’s supply chain.

 

Flipkart brings exciting festive offerings with

 Flipkart brings exciting festive offerings with ‘Big Billion Days Specials’, unveils over 200 special edition products

Partners with leading brands, sellers and artisans to co-create an innovative range of products across categories available only during the 6 days of The Big Billion Days

 Flipkart, India’s homegrown e-commerce marketplace, is aiming to make the festive shopping experience with the Big Billion Days even more special for consumers this year, with the introduction of a bigger and more attractive range of special edition products. The Big Billion Days Specials are a range of unique products across categories, co-created with leading brands, including limited edition products and collectables.

In partnership with more than 100 brands, exciting products across categories including fashion, electronics, mobile phones, large appliances, personal care, handicrafts and others will be made accessible to consumers. These 200+ products will be available only during the 6 Big Billion Days, which begins from midnight of October 16, with early access for Flipkart Plus consumers  15, until

 Flipkart had first introduced the Big Billion Days Specials in 2019, with the aim to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations. The number of partnerships for this year’s Big Billion Days Specials has more than doubled, as Flipkart continues to strengthen the partnership ecosystem and bring brands closer to consumers across the country.

 In addition to brand partnerships, this year’s Big Billion Days also brings together lakhs of artisans from across the country as part of the Samarth initiative. Craft techniques as old as Dokra Decor Craft amongst others will be made available for customers across India, as part of the festive fervour. Today, Flipkart Samarth supports the livelihoods of over 6,00,000 artisans, weavers and craftsmen across India and Flipkart consistently works towards bringing more such sellers to the platform through inclusive ecosystem partnerships, taking into account partners of all scales and specialisation.

This year’s Big Billion Days Specials have been curated leveraging Flipkart’s strong consumer understanding, aiming to make available a wide range of products across price points, that will make the festive season special for people across the country.

Some of the Big Billion Days Specials that customers will get access to this year include: 

• Motorola - India's First 3 in1 Smart Wireless device
• An Ethnic Range Curated By Kareena Kapoor for Imara
• Bikaji Limited edition 24K Gold leaf sweets
• Exclusive Virat Kohli Line of One8 products
• Puma X Big Billion Days , Catch Limited Edition Sneakers in Big Billion Days Flagship Colours 
• Anti - Microbial athleisure range from Flying machine 
• Denver - Shahrukh Khan's new autograph range
• Bluestar - Virus Deactivator AC
• India's first Smart TV with Sound by Onkyo by Nokia
• Room in a Box Furniture
• Stonesoup hygiene kits which are a part of Samarth’s ‘cart for a cause’ programme
• Special handicrafts such as Biswa Bangla Handcrafted Dokra and Kansha Chhanta

 

Some of the Big Billion Days Specials products will give customers a chance to meet their favourite celebrities, including Virat Kohli, Salman Khan and Ananya Pandey.

 

Nandita Sinha, Vice President – Events, Engagement & Merchandising at Flipkart, said, “The Big Billion Days is truly a festival for us and we look forward to making this year equally special for our consumers across the country. We aim to bring joy to people, in big ways and small, through a diverse offering on our platform. Every year, Flipkart leverages consumer insights and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products. The phenomenal response we received from the entire ecosystem for the Big Billion Days Specials in 2019 encouraged us to partner with an even larger number of brands and celebrities to make it extra special for consumers this year. We are confident our partnerships and special edition products will help onboard new customers and chart a sharper growth trajectory for our partner brands.”

 

This festive season Flipkart and Paytm partner to

This festive season, Flipkart and Paytm partner to provide
a cracking offer to customers

• Enables customers to pay through their Paytm Wallet and Paytm UPI on Flipkart
• Shoppers can avail assured cashback on Paytm Wallet & UPI transactions

Flipkart, India’s homegrown e-commerce marketplace has today announced its partnership with Paytm, India’s leading digital financial services platform, to provide customers a slew of offers and benefits as they prepare their wish lists for this festive season. This partnership will enable millions of Paytm users to conveniently pay through their Paytm Wallet and Paytm UPI while shopping on Flipkart during The Big Billion Days.

From an experience point of view, paying with wallet balance will be the fastest way for Paytm users to checkout during The Big Billion Days Sale, making sure they don’t miss out on flash sales & limited stocks. In addition, Flipkart customers will enjoy instant cashback to their Paytm wallets.

Digitization of payments in India has witnessed a rapid uptick with new internet users embracing digital methods for their everyday payments. The Digital India mission requires the collective responsibility of homegrown players to build interconnected business ecosystems. Flipkart has a strong understanding of Indian customers and has been actively working towards building credit and payment offerings on its platform, in order to drive customers to digital modes at their own convenience. Customers, while transacting on e-commerce, are offered various payment modes at checkout.

Paytm is India's champion of technology enterprises that are committed to providing innovative solutions to the masses. The addition of Paytm’s Wallet and Paytm UPI offers a seamless one-click checkout experience to Flipkart shoppers during their purchase on the e-commerce app. This partnership is well-aligned with Flipkart's preparation ahead of the upcoming festival where it sees a huge surge in the orders across the country.

Commenting on the partnership, Ranjith Boyanapalli, Head - Fintech and Payments Group, Flipkart, said, “Our partnership with Paytm showcases our commitment to make digital payment solutions customer-centric and inclusive, democratizing digital payments for all. This festive season millions of Paytm users across the country will have access to their wallets & UPI on Flipkart. With just one click customers can avail great value during flash sales this Big Billion Days as they continue to stay indoors and adopt safe payment methods. Digital payments, including UPI, continue gaining prominence in India and at Flipkart, we have always believed that digital adoption will help India get economically stronger.”

Madhur Deora, President - Paytm said, "It is great to see two technology companies collaborating to offer seamless shopping and payment experience. Flipkart has championed eCommerce in India, and together we aim to replace cash on delivery with digital payments via Paytm Wallet and Paytm Bank account. Our aim is to empower millions of Indians with innovative solutions that would play a key role in building Atmanirbhar Bharat. Paytm is a pioneer of the digital payment ecosystem and our efforts have started reflecting in the strong adoption among small cities and towns."

According to new data by the RBI, the total number of digital transactions in India, that are processed via any electronic mode, be it UPI, IMPS, debit and credit cards, etc., is expected to reach a daily average of 1.5 billion in the next 5 years. Consequently, the net value of digital payments in India will also increase from its current value of Rs. 5 trillion to Rs. 15 trillion by 2025. Partnerships such as this will further boost the uptake of digital transactions as India continues to stay indoors and maintain social distancing.

 

Flipkart Returns With Its Annual The

 Flipkart Returns With Its Annual ‘The Big Billion Days’
Event To Kick Off The Festive Cheer

 the 6 day event will celebrate festive offers from lakhs of sellers, artisans, and brands

●      The Big Billion Days will begin from midnight of, with an Early Access for Flipkart Plus consumers, and will run until ●      State Bank of India will offer a 10% Instant Discount for its Debit and Credit Card users ●      Flipkart Plus customers will also enjoy an ‘Early Access’ ●      No Cost EMI* with Bajaj Finserv EMI Cards, and leading bank credit & debit cards ●      Assured cashback for consumers paying through Paytm Wallet and Paytm UPI ●      Unique and never-before selection across top categories such as Mobiles, TVs, Appliances, Fashion, Beauty, Home & Kitchen, Furniture, Grocery, and more ●      Lakhs of sellers, artisans, weavers, and handicraft makers from Flipkart Samarth to bring exciting offers ●      50,000 Kiranas onboarded to bring festive cheer to consumers across 850+ cities ●      Partnered with India’s biggest Film and Sports stars including Amitabh Bachchan, Alia Bhatt, Ranbir Kapoor, Virat Kolhi, Mahesh Babu, and Sudeep Kiccha

 Flipkart, India’s homegrown e-commerce marketplace, today announced the timeline of its biggest flagship event of the year, The Big Billion Days -  which will commence from The 6 day event sets the tone for the country’s festive season, as millions of consumers, sellers, artisans, and brands come together to celebrate. The Big Billion Days event will focus on delivering it’s promise of a wide range of products with great value propositions to existing and new consumers, while providing growth opportunities to MSMEs and sellers across the country. 

 The Big Billion Days this year will bring exciting and stellar offers each hour, brought by lakhs of sellers and thousands of brands across categories. Further, Flipkart Plus customers will also enjoy an ‘Early Access’ 

 Strengthening its efforts to provide consumers attractive finance options, this year, Flipkart has enabled new and convenient payment offerings on its platform, to pave the way for an inclusive and consumer-centric shopping experience. Flipkart consumers shopping during The Big Billion Days will be able to avail a 10% instant discount through their SBI Debit and Credit Cards. Furthermore, no-cost EMIs will be made available to consumers through offers from Bajaj Finserv EMI cars and other leading bank credit and debit cards. Flipkart has also partnered with Paytm to offer assured cashback to consumers paying through Paytm Wallet and Paytm UPI, to expand the reach of seamless shopping. Debit-card EMIs on select cards (with no minimum balance) and Flipkart Pay Later continue to bring credit access to consumers.

The Big Billion Days are also set to expand the festive cheer to further generate employment opportunities in the country. This year, the sale-event will create over 70,000 direct and lakhs of indirect seasonal jobs as sellers, artisans, and brands gear up to fulfil consumer demand. Flipkart has enabled thousands of new sellers to join its platform in the last six months while hand holding them through their e-commerce journey including efforts such as free business incubation support for a limited period, insights in matters of product cataloguing, advertising and speed. In addition, the company has hosted several virtual learning and development events where sellers get a chance to speak with Flipkart representatives and leaders to understand and gain insights into the best practices to attain maximum benefits of e-commerce during the festive season.

To strengthen its existing supply chain capabilities, Flipkart has significantly expanded its Kirana onboarding program to include more than 50,000 Kiranas, who will in turn make last-mile deliveries to consumers in more than 850 cities. Through this initiative, e-commerce will become more personalized for consumers across the country while also creating additional income streams for its Kirana partners.

Exciting deals across top categories such as Mobile, TVs & Appliances, Electronics & Accessories, Fashion, Beauty, Food, Toys, Baby Care, Home & Kitchen, Furniture, Grocery, and Flipkart’s Private Brands are being offered by the lakhs of sellers and Flipkart Samarth artisans, weavers, handicraft makers, and other under-served communities. Bringing customized offerings and unique products, Flipkart has also forged new strategic partnerships with top brands across each category to bring a wide assortment of products and deals to ensure that consumers from metros to Tier IV cities look forward to The Big Billion Days. Moreover, this festive season consumers will also experience 2GUD through its social commerce platform to witness an uninterrupted video shopping experience with their favourite influencers showcasing the best offers on the latest fashion trends, gadgets, beauty, and more.

 Announcing the launch of The Big Billion Days 2020, Kalyan Krishnamurthy, CEO - Flipkart Group, said, “The Big Billion Days stands for a celebration of brands, an assortment of collections never seen before, a spirit of festivity and joy, and a feeling of immense excitement as everyone embarks on their festive season preparations. This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce. Through strong partnerships with brands and sellers we have tapped into the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorsteps this festive season.”

Flipkart is working with India’s favourite celebrities including Amitabh Bachchan, Virat Kohli, Alia Bhatt, Ranbir Kapoor, Sudeep Kiccha, and Mahesh Babu, who will be seen in creative avatars as they engage with The Big Billion Days event. Besides, consumers will also get to utilize their ‘Super Coins’ as they shop on the platform to get ‘Rewards Pass’ for never-before deals and up to 2,000 bonus coins for additional shopping.

 

Flipkart’s ‘The Big Billion Days’ Is Back

Flipkart’s ‘The Big Billion Days’ Is Back

India’s most awaited sale will kick off from September 29th

The sale event will bring exciting offers from lakhs of sellers, artisans to millions of customers

The Big Billion Days begin from midnight Sept 29th, with 4-hour Early Access for Flipkart Plus consumers, and will run until Oct 4th The 6-day event will see lakhs of sellers, artisans & brands of India bringing the biggest offers with exciting  deals and discounts across their entire selection 10% instant discount on Axis Bank debit and credit cards and ICICI Bank credit cards Widest selection and a host of new offerings across mobiles, gadgets, TVs, appliances, fashion, personal care, furniture and more Consumers can avail multiple loan options ranging from Cardless Credit and Flipkart PayLater to No-Cost EMIs on leading bank debit and credit cards Expanded supply chain in preparation for The Big Billion Days means increased reach and access for consumers and sellers Flipkart has tied up with India’s biggest superstars, including Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Puneeth Rajkumar, Dulquer Salman and Mahesh Babu  to light up the festive season Flipkart has partnered with almost 30,000 kiranas to help consumers with navigating online shopping, and boosting their livelihood

Flipkart, India’s leading e-commerce marketplace, today announced that it will kick off the country’s festive season with its biggest flagship event, The Big Billion Days (TBBD), from September 29th to October 4th. There will be a 4-hour Early Access for Flipkart Plus consumers. To make shopping easier and more accessible for consumers this festive season, Flipkart has partnered with Axis and ICICI Banks to design special offers for cardholders.

Categories will open to consumers as follows:

●     29th September: Fashion, TVs & Appliances, Home & Furniture, Beauty, Sports, Toys, Books, Smart Devices, Personal Care Appliances, Travel & more

●     30th September: Mobiles and Electronic Devices & Accessories

This year, more than ever, the Big Billion Days will be celebrated all across India, from metros to Tier IV markets and beyond. Over the last few months, Flipkart has scaled up its supply chain considerably, both in first- and last-mile delivery, largely in underpenetrated parts of the country to cater to the needs of consumers and sellers. The company has more than doubled the number of pincodes where it offers pick-up capabilities to sellers and has added around 30,000 kiranas to its network to handhold consumers through their online purchase journey.

During the Big Billion Days, consumers will have access to the widest selection of brands and products across categories from lakhs of sellers, brands and artisans. With deals to watch out for in key categories such as mobiles, gadgets, TVs, appliances, fashion, personal care, furniture and more - there will be something for every consumer across India on Flipkart this festive season. For the first time, consumers will also now be able to buy insurance for appliances during the Big Billion Days. To maximise value for consumers, there will be new  and exciting offers every single hour by our seller partners, for the entire 144-hour event.

Over the past year, Flipkart has worked closely with brands to share insights and has co-created products tailored to the unique needs of Indian consumers. Flipkart has also scaled up the selection available under its Private Brands, with 10,000+ products under 200 categories specially designed for consumers. In addition, this year for the first time, India’s community of artisans, weavers, and craftsmen will be able to participate in this landmark festive event through Flipkart Samarth.

Affordability is one of the key pillars for the Big Billion Days, with a focus on empowering consumers to fulfill all their shopping aspirations without compromising on their budgets. This year, over 50 million Indians will have access to some form of credit, through Flipkart’s various loan options, including Cardless Credit, Flipkart PayLater and No-Cost EMIs on leading bank debit and credit cards. There will also be 10% instant discount for Axis Bank debit and credit card holders and ICICI Bank credit card users.

Speaking about this year’s Big Billion Days, Kalyan Krishnamurthy, CEO - Flipkart Group, said, “Every year, The Big Billion Days marks the beginning of India’s festive season and every year we set out to deliver the best possible experience for our consumers and our lakhs of sellers. This year, more than ever, we are partnering with brands, MSMEs, sellers, and artisans to deliver unparalleled selection and user experience to our consumers. The Big Billion Days is a time for the whole country to come together and celebrate, without worrying about budgets or constraints. At Flipkart, we’ve worked hard over the past year to prepare for The Big Billion Days and we look forward to collaborating with the whole ecosystem to deliver the best festive season yet.”

This Big Billion Days, Bharat’s favourite festive event will engage a large ecosystem of partner brands with exciting engagements for consumers at various touchpoints. For the Big Billion Days 2019, Flipkart has partnered with India’s favourite Bollywood and sports superstars, including Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, and MS Dhoni, among others.

NEW IN the Big Billion Days 2019: 10% instant discount + 5% unlimited cashback for Flipkart Axis Bank cobrand card customers Exciting new games and contests with rewards upto Rs. 100 crore to be won Shoppers will be able to buy Complete protection plans for appliances, in addition to mobiles 100+ Partner offers for SuperCoins and 4X Coins on all partners such as Ola, OYO, PhonePe, UrbanClap, 1mg SuperCoins will unlock a host of special celebrity experiences, 4x earning on SuperPartners, Exclusive Rewards and free flight offers during the BBD BBD Specials: Launch of innovative products from top brands specially for the 6 days of Big Billion Days This will be the first-ever Big Billion Days for artisans and weavers, who will be getting the opportunity to sell to the entire country