Flipkart brings exciting festive offerings with

 Flipkart brings exciting festive offerings with ‘Big Billion Days Specials’, unveils over 200 special edition products

Partners with leading brands, sellers and artisans to co-create an innovative range of products across categories available only during the 6 days of The Big Billion Days

 Flipkart, India’s homegrown e-commerce marketplace, is aiming to make the festive shopping experience with the Big Billion Days even more special for consumers this year, with the introduction of a bigger and more attractive range of special edition products. The Big Billion Days Specials are a range of unique products across categories, co-created with leading brands, including limited edition products and collectables.

In partnership with more than 100 brands, exciting products across categories including fashion, electronics, mobile phones, large appliances, personal care, handicrafts and others will be made accessible to consumers. These 200+ products will be available only during the 6 Big Billion Days, which begins from midnight of October 16, with early access for Flipkart Plus consumers  15, until

 Flipkart had first introduced the Big Billion Days Specials in 2019, with the aim to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations. The number of partnerships for this year’s Big Billion Days Specials has more than doubled, as Flipkart continues to strengthen the partnership ecosystem and bring brands closer to consumers across the country.

 In addition to brand partnerships, this year’s Big Billion Days also brings together lakhs of artisans from across the country as part of the Samarth initiative. Craft techniques as old as Dokra Decor Craft amongst others will be made available for customers across India, as part of the festive fervour. Today, Flipkart Samarth supports the livelihoods of over 6,00,000 artisans, weavers and craftsmen across India and Flipkart consistently works towards bringing more such sellers to the platform through inclusive ecosystem partnerships, taking into account partners of all scales and specialisation.

This year’s Big Billion Days Specials have been curated leveraging Flipkart’s strong consumer understanding, aiming to make available a wide range of products across price points, that will make the festive season special for people across the country.

Some of the Big Billion Days Specials that customers will get access to this year include: 

• Motorola - India's First 3 in1 Smart Wireless device
• An Ethnic Range Curated By Kareena Kapoor for Imara
• Bikaji Limited edition 24K Gold leaf sweets
• Exclusive Virat Kohli Line of One8 products
• Puma X Big Billion Days , Catch Limited Edition Sneakers in Big Billion Days Flagship Colours 
• Anti - Microbial athleisure range from Flying machine 
• Denver - Shahrukh Khan's new autograph range
• Bluestar - Virus Deactivator AC
• India's first Smart TV with Sound by Onkyo by Nokia
• Room in a Box Furniture
• Stonesoup hygiene kits which are a part of Samarth’s ‘cart for a cause’ programme
• Special handicrafts such as Biswa Bangla Handcrafted Dokra and Kansha Chhanta

 

Some of the Big Billion Days Specials products will give customers a chance to meet their favourite celebrities, including Virat Kohli, Salman Khan and Ananya Pandey.

 

Nandita Sinha, Vice President – Events, Engagement & Merchandising at Flipkart, said, “The Big Billion Days is truly a festival for us and we look forward to making this year equally special for our consumers across the country. We aim to bring joy to people, in big ways and small, through a diverse offering on our platform. Every year, Flipkart leverages consumer insights and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products. The phenomenal response we received from the entire ecosystem for the Big Billion Days Specials in 2019 encouraged us to partner with an even larger number of brands and celebrities to make it extra special for consumers this year. We are confident our partnerships and special edition products will help onboard new customers and chart a sharper growth trajectory for our partner brands.”

 

Flipkart Returns With Its Annual The

 Flipkart Returns With Its Annual ‘The Big Billion Days’
Event To Kick Off The Festive Cheer

 the 6 day event will celebrate festive offers from lakhs of sellers, artisans, and brands

●      The Big Billion Days will begin from midnight of, with an Early Access for Flipkart Plus consumers, and will run until ●      State Bank of India will offer a 10% Instant Discount for its Debit and Credit Card users ●      Flipkart Plus customers will also enjoy an ‘Early Access’ ●      No Cost EMI* with Bajaj Finserv EMI Cards, and leading bank credit & debit cards ●      Assured cashback for consumers paying through Paytm Wallet and Paytm UPI ●      Unique and never-before selection across top categories such as Mobiles, TVs, Appliances, Fashion, Beauty, Home & Kitchen, Furniture, Grocery, and more ●      Lakhs of sellers, artisans, weavers, and handicraft makers from Flipkart Samarth to bring exciting offers ●      50,000 Kiranas onboarded to bring festive cheer to consumers across 850+ cities ●      Partnered with India’s biggest Film and Sports stars including Amitabh Bachchan, Alia Bhatt, Ranbir Kapoor, Virat Kolhi, Mahesh Babu, and Sudeep Kiccha

 Flipkart, India’s homegrown e-commerce marketplace, today announced the timeline of its biggest flagship event of the year, The Big Billion Days -  which will commence from The 6 day event sets the tone for the country’s festive season, as millions of consumers, sellers, artisans, and brands come together to celebrate. The Big Billion Days event will focus on delivering it’s promise of a wide range of products with great value propositions to existing and new consumers, while providing growth opportunities to MSMEs and sellers across the country. 

 The Big Billion Days this year will bring exciting and stellar offers each hour, brought by lakhs of sellers and thousands of brands across categories. Further, Flipkart Plus customers will also enjoy an ‘Early Access’ 

 Strengthening its efforts to provide consumers attractive finance options, this year, Flipkart has enabled new and convenient payment offerings on its platform, to pave the way for an inclusive and consumer-centric shopping experience. Flipkart consumers shopping during The Big Billion Days will be able to avail a 10% instant discount through their SBI Debit and Credit Cards. Furthermore, no-cost EMIs will be made available to consumers through offers from Bajaj Finserv EMI cars and other leading bank credit and debit cards. Flipkart has also partnered with Paytm to offer assured cashback to consumers paying through Paytm Wallet and Paytm UPI, to expand the reach of seamless shopping. Debit-card EMIs on select cards (with no minimum balance) and Flipkart Pay Later continue to bring credit access to consumers.

The Big Billion Days are also set to expand the festive cheer to further generate employment opportunities in the country. This year, the sale-event will create over 70,000 direct and lakhs of indirect seasonal jobs as sellers, artisans, and brands gear up to fulfil consumer demand. Flipkart has enabled thousands of new sellers to join its platform in the last six months while hand holding them through their e-commerce journey including efforts such as free business incubation support for a limited period, insights in matters of product cataloguing, advertising and speed. In addition, the company has hosted several virtual learning and development events where sellers get a chance to speak with Flipkart representatives and leaders to understand and gain insights into the best practices to attain maximum benefits of e-commerce during the festive season.

To strengthen its existing supply chain capabilities, Flipkart has significantly expanded its Kirana onboarding program to include more than 50,000 Kiranas, who will in turn make last-mile deliveries to consumers in more than 850 cities. Through this initiative, e-commerce will become more personalized for consumers across the country while also creating additional income streams for its Kirana partners.

Exciting deals across top categories such as Mobile, TVs & Appliances, Electronics & Accessories, Fashion, Beauty, Food, Toys, Baby Care, Home & Kitchen, Furniture, Grocery, and Flipkart’s Private Brands are being offered by the lakhs of sellers and Flipkart Samarth artisans, weavers, handicraft makers, and other under-served communities. Bringing customized offerings and unique products, Flipkart has also forged new strategic partnerships with top brands across each category to bring a wide assortment of products and deals to ensure that consumers from metros to Tier IV cities look forward to The Big Billion Days. Moreover, this festive season consumers will also experience 2GUD through its social commerce platform to witness an uninterrupted video shopping experience with their favourite influencers showcasing the best offers on the latest fashion trends, gadgets, beauty, and more.

 Announcing the launch of The Big Billion Days 2020, Kalyan Krishnamurthy, CEO - Flipkart Group, said, “The Big Billion Days stands for a celebration of brands, an assortment of collections never seen before, a spirit of festivity and joy, and a feeling of immense excitement as everyone embarks on their festive season preparations. This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce. Through strong partnerships with brands and sellers we have tapped into the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorsteps this festive season.”

Flipkart is working with India’s favourite celebrities including Amitabh Bachchan, Virat Kohli, Alia Bhatt, Ranbir Kapoor, Sudeep Kiccha, and Mahesh Babu, who will be seen in creative avatars as they engage with The Big Billion Days event. Besides, consumers will also get to utilize their ‘Super Coins’ as they shop on the platform to get ‘Rewards Pass’ for never-before deals and up to 2,000 bonus coins for additional shopping.

 

Flipkart brings exciting festive offerings

Flipkart brings exciting festive offerings with ‘Big Billion Days Specials’, unveils over 200 special edition products

Partners with leading brands, sellers and artisans to co-create an innovative range of products across categories available only during the 6 days of The Big Billion Days

Flipkart, India’s homegrown e-commerce marketplace, is aiming to make the festive shopping experience with the Big Billion Days even more special for consumers this year, with the introduction of a bigger and more attractive range of special edition products. The Big Billion Days Specials are a range of unique products across categories, co-created with leading brands, including limited edition products and collectables.

 In partnership with more than 100 brands, exciting products across categories including fashion, electronics, mobile phones, large appliances, personal care, handicrafts and others will be made accessible to consumers. These 200+ products will be available only during the 6 Big Billion Days, which begins from midnight of October 16, with early access for Flipkart Plus consumers on October 15, until October 21, 2020.

 Flipkart had first introduced the Big Billion Days Specials in 2019, with the aim to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations. The number of partnerships for this year’s Big Billion Days Specials has more than doubled, as Flipkart continues to strengthen the partnership ecosystem and bring brands closer to consumers across the country.

 In addition to brand partnerships, this year’s Big Billion Days also brings together lakhs of artisans from across the country as part of the Samarth initiative. Craft techniques as old as Dokra Decor Craft amongst others will be made available for customers across India, as part of the festive fervour. Today, Flipkart Samarth supports the livelihoods of over 6,00,000 artisans, weavers and craftsmen across India and Flipkart consistently works towards bringing more such sellers to the platform through inclusive ecosystem partnerships, taking into account partners of all scales and specialisation.

 This year’s Big Billion Days Specials have been curated leveraging Flipkart’s strong consumer understanding, aiming to make available a wide range of products across price points, that will make the festive season special for people across the country.

 Some of the Big Billion Days Specials that customers will get access to this year include: 

• Motorola - India's First 3 in1 Smart Wireless device
• An Ethnic Range Curated By Kareena Kapoor for Imara
• Bikaji Limited edition 24K Gold leaf sweets
• Exclusive Virat Kohli Line of One8 products
• Puma X Big Billion Days , Catch Limited Edition Sneakers in Big Billion Days Flagship Colours 
• Anti - Microbial athleisure range from Flying machine 
• Denver - Shahrukh Khan's new autograph range
• Bluestar - Virus Deactivator AC
• India's first Smart TV with Sound by Onkyo by Nokia
• Room in a Box Furniture
• Stonesoup hygiene kits which are a part of Samarth’s ‘cart for a cause’ programme
• Special handicrafts such as Biswa Bangla Handcrafted Dokra and Kansha Chhanta

 Some of the Big Billion Days Specials products will give customers a chance to meet their favourite celebrities, including Virat Kohli, Salman Khan and Ananya Pandey.

 Nandita Sinha, Vice President – Events, Engagement & Merchandising at Flipkart, said, “The Big Billion Days is truly a festival for us and we look forward to making this year equally special for our consumers across the country. We aim to bring joy to people, in big ways and small, through a diverse offering on our platform. Every year, Flipkart leverages consumer insights and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products. The phenomenal response we received from the entire ecosystem for the Big Billion Days Specials in 2019 encouraged us to partner with an even larger number of brands and celebrities to make it extra special for consumers this year. We are confident our partnerships and special edition products will help onboard new customers and chart a sharper growth trajectory for our partner brands.”

 The festive season not only marks the coming together of friends and families but is also the time when consumers make some of their most-awaited purchases. The Big Billion Days is comparable with other shopping phenomena across the world, and has become synonymous with India’s festive shopping season and is bringing more customers on board every year, expanding choice drastically, and changing the way Indians approach festive shopping.