This Big Billion Days, Flipkart Launches

 This Big Billion Days, Flipkart Launches Global-First Range of Motorola Smart Home Appliances; Expands Motorola Smart TV Range with Android 10.0 Variant

●           Launches a revolutionary suite of products including Truly Smart ACs, Smart Refrigerators and Smart Washing Machines and an all-new range of Smart TVs powered by Android 10.0

●           Available on Flipkart from October 15, 2020, as part of ‘The Big Billion Days Specials’ collection

  Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of ‘Truly Smart, Truly Revolutionary’ line of Motorola Smart Home Appliances, for Indian consumers. Available from October 15, during Flipkart’s The Big Billion Days sale-event, the product range comprises Smart Refrigerators (starting at Rs. 51,990), Smart Air-Conditioners (starting at Rs. 32,999), and Smart Washing Machines (starting at Rs. 23,499) that come with TruWifi technology, allowing consumers to access the appliance from their smartphone - anytime and anywhere. The new suite of products will also include the first Android 10.0 Smart TV in India – Motorola Revou Series and Motorola ZX2 Series, at a starting price of Rs. 13,999 -- making the collection a part of this year’s ‘The Big Billion Days Specials’, a unique line of special products curated in partnership with leading brands across various categories.

Flipkart, through its deep understanding of consumers’ needs and shopping behavior, is bringing to market the first line of Motorola Smart Home Appliances, integrated with the brand’s premium and innovative proposition to introduce power-packed products for its consumers.

Speaking about the launch, Mr. Prashanth Mani, Country Head, and Managing Director, Motorola Mobility, said, “We are delighted to expand our strategic brand partnership with Flipkart this festive season with the launch of a global-first range of smart home appliances and our new range of smart televisions. The range of smart home appliances is smart and revolutionary in the truest sense by being connected, extremely intuitive to use, and optimized for a smarter lifestyle that our consumers desire with various industry-first innovations. Not just that, all these devices are finely crafted with a bespoke design which gives them an uber-premium look that fits in perfectly with the lifestyle of our consumers.”

Dev Iyer, Vice President, Private Brands, Flipkart, said, “With the Big Billion Days approaching, each year we strive hard to ensure that our consumers have access to industry-best offerings across various product portfolios. We are pleased to be able to bring the first range of Motorola smart home appliances to the Indian market, in time with the festive season. Consumers can now look forward to upgrading their homes. Each of these products are in line with the evolving requirements of Indian consumers and are built to provide them with convenience; elevating their lifestyle to smarter living.”

The Motorola Smart Refrigerator range hence comprises new-age features such as customized convertible storage space on demand (fridge mode, drinks mode, soft freezer or freezer) that goes beyond the conventional Freezer to fridge convertible formats. The Adaptive Inverter Technology, coupled with TruSmart Sensors intuitively collects data from the internal load, door usage and ambient temperature sensors to optimize cooling. The Motorola Smart Washing Machine range has integrated revolutionary technology with Flexi-wash options to choose your personalized washing preferences, TruSmart sensors with state-of-the-art foam-level, temperature and speed sensing capabilities to deliver a superior wash experience. Smart appliances are known for their convenience and the Motorola Smart AC comes with intuitive app control and boasts of SurroundCoolX technology providing consumers ultra-fast & all-round cooling through a Dual inverter compressor, 5-speed fan, and 4-way swing.

In addition, this festive season, consumers will also get access to India's first range of Android 10.0 Smart TVs – Motorola Revou series and Motorola ZX2 series, which comes with the combination of Dolby Vision® & Dolby Atmos® experience in a single form factor. Consumers can unlock a truly remarkable entertainment experience with the ultra-vivid picture of Dolby Vision and immersive sound of Dolby Atmos. The range, true to its proposition of 'Revolutionary, Not Ordinary' boasts of superior specs such as Dolby Vision, Dolby Atmos, Linen Finish Integrated Soundbar in 4K range, G52 Graphic Engine, Dual Band WiFi and much more. The Motorola Smart TVs will be available in screen sizes of 32” HD, 40” Full HD, and 43” & 55” 4K resolution. This will also be a Global first for the HD and Full HD TV segments to be enabled with a powerful combination of technologies like Dolby Vision and Dolby Atmos – giving consumers a never-seen-before entertainment experience.

To read detailed specifications for each of the products, please refer to the annexure here. For product images, please click here.

Flipkart brings exciting festive offerings

Flipkart brings exciting festive offerings with ‘Big Billion Days Specials’, unveils over 200 special edition products

Partners with leading brands, sellers and artisans to co-create an innovative range of products across categories available only during the 6 days of The Big Billion Days

Flipkart, India’s homegrown e-commerce marketplace, is aiming to make the festive shopping experience with the Big Billion Days even more special for consumers this year, with the introduction of a bigger and more attractive range of special edition products. The Big Billion Days Specials are a range of unique products across categories, co-created with leading brands, including limited edition products and collectables.

 In partnership with more than 100 brands, exciting products across categories including fashion, electronics, mobile phones, large appliances, personal care, handicrafts and others will be made accessible to consumers. These 200+ products will be available only during the 6 Big Billion Days, which begins from midnight of October 16, with early access for Flipkart Plus consumers on October 15, until October 21, 2020.

 Flipkart had first introduced the Big Billion Days Specials in 2019, with the aim to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations. The number of partnerships for this year’s Big Billion Days Specials has more than doubled, as Flipkart continues to strengthen the partnership ecosystem and bring brands closer to consumers across the country.

 In addition to brand partnerships, this year’s Big Billion Days also brings together lakhs of artisans from across the country as part of the Samarth initiative. Craft techniques as old as Dokra Decor Craft amongst others will be made available for customers across India, as part of the festive fervour. Today, Flipkart Samarth supports the livelihoods of over 6,00,000 artisans, weavers and craftsmen across India and Flipkart consistently works towards bringing more such sellers to the platform through inclusive ecosystem partnerships, taking into account partners of all scales and specialisation.

 This year’s Big Billion Days Specials have been curated leveraging Flipkart’s strong consumer understanding, aiming to make available a wide range of products across price points, that will make the festive season special for people across the country.

 Some of the Big Billion Days Specials that customers will get access to this year include: 

• Motorola - India's First 3 in1 Smart Wireless device
• An Ethnic Range Curated By Kareena Kapoor for Imara
• Bikaji Limited edition 24K Gold leaf sweets
• Exclusive Virat Kohli Line of One8 products
• Puma X Big Billion Days , Catch Limited Edition Sneakers in Big Billion Days Flagship Colours 
• Anti - Microbial athleisure range from Flying machine 
• Denver - Shahrukh Khan's new autograph range
• Bluestar - Virus Deactivator AC
• India's first Smart TV with Sound by Onkyo by Nokia
• Room in a Box Furniture
• Stonesoup hygiene kits which are a part of Samarth’s ‘cart for a cause’ programme
• Special handicrafts such as Biswa Bangla Handcrafted Dokra and Kansha Chhanta

 Some of the Big Billion Days Specials products will give customers a chance to meet their favourite celebrities, including Virat Kohli, Salman Khan and Ananya Pandey.

 Nandita Sinha, Vice President – Events, Engagement & Merchandising at Flipkart, said, “The Big Billion Days is truly a festival for us and we look forward to making this year equally special for our consumers across the country. We aim to bring joy to people, in big ways and small, through a diverse offering on our platform. Every year, Flipkart leverages consumer insights and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products. The phenomenal response we received from the entire ecosystem for the Big Billion Days Specials in 2019 encouraged us to partner with an even larger number of brands and celebrities to make it extra special for consumers this year. We are confident our partnerships and special edition products will help onboard new customers and chart a sharper growth trajectory for our partner brands.”

 The festive season not only marks the coming together of friends and families but is also the time when consumers make some of their most-awaited purchases. The Big Billion Days is comparable with other shopping phenomena across the world, and has become synonymous with India’s festive shopping season and is bringing more customers on board every year, expanding choice drastically, and changing the way Indians approach festive shopping.