BMW India aftersales introduces BMW Smart Repair Service

Smart remedy for minor repairs: BMW India aftersales introduces BMW Smart Repair Service.

Fast repair service at reduced costs with the same assured BMW service quality.

Latest technology and tools for small and medium repairs.

Gurugram. BMW India has announced the introduction of ‘BMW Smart Repairs’ throughout its service network in the country. The unique BMW repair service ensures faster repairs and reduction in cost for small and medium size repairs. Latest technology and tools are used to carry out targeted repairs without having to replace bigger parts.

BMW Smart Repair includes body and paint related jobs including plastic parts, dents, spot paint job, headlight, alloy wheel and leather works. Repairs are performed with precision as per BMW’s standard guidelines by highly trained BMW service technicians, using only genuine BMW tools and equipment.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “At BMW we always look for smart solutions to delight our customers by providing first-class service and an uncompromising driving experience at all times. State-of-the-art BMW dealerships ensure a superior ownership experience driven by quality and efficiency. For our customers, time is a precious asset. Their favourite BMW should always be ready for the road. BMW Smart Repair follows a technology driven, targeted approach to ensure quality BMW service for small and medium repairs instead of replacing whole parts. It significantly reduces service related costs and turn-around time, so our customers can enjoy complete peace of mind. Whether the job is big or small, they know that their BMW will receive the finest care.”

BMW’s paramount focus on customer satisfaction is reflected not only through its premium products but also its premium services. BMW Aftersales has been designed keeping the customer’s requirements at the core – Convenience, Cost, Time and Quality. BMW presents a world class experience to its customers when it’s time for their vehicle to visit the workshop. Numerous benefits combined with dedicated, personalized service make it a delight for the customers.

BMW India aftersales introduces BMW Smart Video

A new benchmark in customer delight: BMW India aftersales introduces BMW Smart Video.

 Building trust through clear action: App-based solution empowering customers to give online service / repairs approvals.

Digitalization of aftersales customer experience ensures complete transparency and faster turn-around time.

More than 10,000 satisfied customers.

  

Gurugram. As a first in the Indian luxury car segment, BMW India has introduced BMW Smart Video, an exclusive app-based smart video and image solution where customers can give real-time approvals for service and repairs. BMW Smart Video solution has already benefitted more than 10,000 customers with high rate of customer satisfaction.

Through BMW Smart Video, the dealership technicians are able to make a video of the vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements through the video and give an approval online without the hassle of visiting the dealership again.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW is an immensely successful brand not only because of its best-in-class products, but also because of its unparalleled aftersales service standards. Trust and transparency are the core BMW values that naturally extend in all our customer interactions. Leveraging new-age digital solutions, we are building numerous services and solutions that will further enhance interaction between our customers and their beloved machines. BMW Smart Video is a fine example of how an innovative solution helps our customers easily understand the technical aspects of their vehicles and its servicing. Thus, creating a joyful ownership experience.”

Customer satisfaction is a constantly evolving concept and demands continuous innovation. Committed to this goal, BMW India aftersales comes up with new solutions from time to time to take customer delight higher. The digitalization drive undertaken by aftersales aims at providing a seamless and integrated BMW experience to customers.

Trust, transparency, convenience and time are crucial to the aftersales business and play a vital role in creating customer loyalty. BMW Smart Video increases performance on all these parameters. Its success is easily reflected in terms of higher approvals for repair work, having a direct positive impact on aftersales business.

Already live in 50 countries in the BMW network including Australia, US and UK, BMW Smart Video is currently available at BMW dealerships in India.

BMW India to increase prices

BMW India to increase prices by up to 4% 

from 1 January 2019

Gurgaon. BMW India will increase prices by up to 4% across the product portfolio with effect from 1 January 2019.

Mr. Vikram Pawah, Chairman, BMW Group India said, “BMW India remains at the forefront of the luxury car market, offering ‘Sheer Driving Pleasure’ through its inspirational products and unmatched levels of customer centricity. From 1 January 2019, BMW India will increase the prices of its cars by up to 4%. BMW India will continue to present an extremely attractive value to its customers through pioneering products, best-in-class bmw service experience and comprehensive financial solutions and offers from BMW India Financial Services.”

The range of locally produced BMW cars in India include the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 6 Series Gran Turismo, the BMW 7 Series, the BMW X1, the BMW X3, the BMW X5 and the MINI Countryman.

BMW dealerships also display the BMW X6, the BMW Z4, the BMW M2 Competition, the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan, the BMW X5 M, the BMW X6 M and the BMW i8 which are available in the country as completely built-up units (CBU).

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). Till date, BMW Group has invested over INR 5.2 billion (€ 72 million) in BMW India. The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across metropolitan centres of the country. Currently, BMW India has 44 sales outlets in the Indian market. The total number of employees at BMW Group India is 650.