Brooke Bond 3 Roses pays tribute to the legendary S. P.
Balasubrahmanyam
on his 54th playback anniversary
The
tea brand paid homage with a music video in collaboration with four artists across
generations in memory of the legendary playback singer known for iconic Hindi,
Tamil, Telugu, Kannada and Malayalam songs
Brooke Bond 3 Roses, one of India’s most loved tea
brands, recently launched a music video as an ode to S P Balasubrahmanyam
(a.k.a. S.P.B), a gem India and the world recently lost. Four remarkable
artists across generations - Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander came together
through a music video to celebrate S.P.B.’s music that transcends through a
lineage of music lovers. 3 Roses conceptualized and created the music video in
collaboration with Sony Music and Mindshare. The video has beenreleased on
December 15thwhich marks 54th anniversary to the start of
S.P.B’s40000+ song career as a playback singer.
The ode, in the form of a melodious song, weaves a
storyline that runs over different periods of time, representative of how
S.P.B.'s work over 50 years has knitted different age groups together. The
artists known for their remarkable work in the South Indian music industry have
lent their voices to acclaim the legend who has sung more than 40,000 tracks
and won six National Film Awards for Best Male Playback Singer for his work in
four different languages – Telugu, Tamil, Kannada, and Hindi. The music video
has been directed by Krishna Marimuthu,
the acclaimed director in South India.
Shiva
Krishnamurthy, Vice President, Tea & Foods (HUL) said, “As South India’s leading tea brand, Brooke Bond 3
Roses is proud to present a musical tribute to the legendary singer, S.P. Balasubrahmanyam.
This heartfelt tribute is a token of our love and admiration for SPB. People
across generations have bonded over his songs, much like the way they have over
tasty cups of Brooke Bond 3 Roses. We hope this video helps people celebrate
his memory.”
Ajay Mehta, Sr. Vice President, Mindshare Content+, said, “As one of the
most loved brands in India, especially in Tamil Nadu, 3 Roses put the spotlight
on the power of music through the video, just like 3 Roses tea, that binds
people together. In collaboration with Sony Music, we brought on board diverse
artists across generations who helped bring alive S. P. Balasubrahmanyam’s work
that has always spread positivity and the message of inclusiveness in society.
This is in fond memory of the late S.P. Balasubrahamanyam, which strives to celebrate
his legacy in music and will stay with us till eternity.”
S.P. Balasubrahamanyam is known to sing iconic songs from
Hindi films like Maine Pyar Kiya, Hum Aapke Hain Kaun, Ek Duuje Ke Liye and
Tamil films like Roja, Annamalai, Cooliekkaran, Duet, and KeladiKanmani. The video is being showcased digitally via YouTube, Facebook,
Instagram, and several OTT platforms in Tamil Nadu.
Link to the
video:https://www.youtube.com/watch?v=d-kWzGMPs6k
