Nickelodeon Celebrates the New Normal With Kids

Nickelodeon Celebrates the New Normal With Kids’
Choice Awards 2020 - Virtual Edition

~KCA is backin a new format, new style and with new nomination categories~

~As a category-first, Nickelodeon to partner with Teach for India to bridge the digital education divide caused by the new normal~

It is time to forget about the challenges we have faced and rejoice the ultimate celebratory festive time. The one-of-a-kindaward show that is for the kids and by the kids-NickelodeonKids’ Choice Awards 2020 is back! While this year has been unprecedented, Nickelodeon follows through on its promise to entertain and empower kids. This year with Nickelodeon Kids’ Choice Awards the promise is to present the show in a whole new format, focused on taking it virtual and getting kids to not only vote but also get closer to their stars in a never seen before avatar. That’s not all, KCA 2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown and decide who takes home the coveted Nickelodeon Blimp.

Over the years, Kids’Choice Awards have featured a glittering host of celebrities gracing the orange carpet and with our iconic Nicktoons. With mind-blowing performances by renowned celebrities like Sara Ali Khan, Varun Dhawan, Alia Bhatt, Ranveer Singh and more, as well as raking in more than 5 lakh votes, kids had a gala time at the legendary award show. This year’s edition will witness  nominees that have come through a special online research to determine who entertained children the most during the lockdown. Always turning lemons into lemonade, kidswill get a chance to vote for a whole lot of nominees across several new categories such as favorite online learning apps, youtubers,Instagram personalities, sports persons,food enjoyed during the lock down amongst others.The voting starts on January 4, 2021 exclusively on www.voot.com and the Voot App.

Nina ElaviaJaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18, said, “In these challenging times our commitment is to ensure that our young viewers remain entertained and positive. Keeping this in mind we at Nickelodeon are going to celebrate all that is new with Kids’ Choice Awards 2020. In the virtual format, with the introduction of new categories, we aim to encourage and empower kids to cast their vote and choose their favourites who kept them going through the lockdown. Nickelodeon will also support Teach for India to help provide smart devices to children to enable online education.”

The uniquely curated awards will support a cause that has emerged during the pandemic while emphasizing the need to celebrate the new normal. Due to the ongoing social distancing, theshift to e-learning, India’s education system is going through a reform. The prolonged closure of schools to maintain social distancing has caused an educational inequality, especially due to limited access to internet and technology.To bridge the digital education divide and enable a smooth transition for all stratasof society, Nickelodeonhaspartnered with Teach for India, for the latter’s existing program “Sponsor A Device”.The partnership will kickstart during the voting process of the Kids Choice Awards 2020 where Nickelodeon will donate Rupee 1 for every vote garnered. Teach for India is a non-profit organization that works towards educational equity at all levels of the education system. Under the existing program, the community aims to enable the new form of learning by raising funds for putting a gadget in the hands of every student who needs one.

Commenting on the initiative, the Director of Communications and Marketing of Teach For India said, “We are delighted to partner with Nickelodeon for their most prestigious awards show. Their support to our #DontStopLearning campaign is important and we are deeply grateful to their commitment to sponsor a device to ensure our students continue learning. We are confident that this partnership will play a significant role in bridging the digital divide."

Pivoting the media mix to the new normal, the marketing campaign is being promoted through a robust digital and social media plan, interesting on-line interactivity, support across the Nickelodeon franchise and social media challenges along with a push from the entire network. There are various innovations lined up on the digital front, including tons of quirky communication on YouTube. There willbe a #KCAsquad with influencers giving the audiences all the latest updates on #KCAIndia2020.Further adding to the slime-tastic experience will be slime inspired digital games, contests, AR filters, virtual face offs and series of engaging and interesting on-line interactivity that will create fun experiences forkids.

While box office collections and critic reviews foretell how successful a film or performer is, it is time to find out which of them would make it to the hearts of the young ones. Get your kidsready to cast their vote and decide who takes home the Nickelodeon blimp!

Here’s a sneak peek to the award categories for Nickelodeon Kid’s Choice Awards 2020: Category

	Nominations
Favorite Kid Influencer	Ø  Anantya Anand Ø  Jayas Kumar Ø  Kyra Kanojia Ø  Ayat Sheikh| Ø  Pratham Singh
Favorite online learning app	Ø  BJYUS Ø  Vedantu Ø  Unacademy Ø  White Hat Jr Ø  Topper
Favorite Food enjoyed in Lockdown	Ø  Pizza Ø  Noodles Ø  Pasta Ø  Samosa Ø  Cakes
Favorite Youtuber	Ø  Vidya Vox Ø  Amit Bhadana Ø  Bhuvan Bam Ø  Ashish Chanchlani Ø  Prajakta Koli
Best Movie Actor (Female)	Ø  Shraddha Kapoor Ø  Alia Bhatt Ø  Deepika Padukone Ø  Sara Ali Khan Ø  Kriti Sanon/Kiara
Best Bollywood Movie	Ø  Baahubali 2 Ø  Baaghi 3 Ø  Street Dancer 3 Ø  War Ø  Golmaal Again
Best Bollywood Movie Song	Ø  Coca Cola Ø  Bala Ø  Tu to Meri Care Ni karda Ø  AankhMaare Ø  Apna Time Aayega
Favorite Rapper/ Rap Music Star	Ø  Honey Singh Ø  Badshah Ø  Raftaar Ø  Guru Randhawa Ø  Divine
Favourite Dancer	Ø  Hrithik Roshan Ø  Prabhu Deva Ø  Tiger Shroff Ø  Allu Arjun Ø  Varun Dhawan
Favorite TV Actor (Male)	Ø  Kapil Sharma Ø  Dilip Joshi Ø  Mukesh Khanna Ø  Shivaji Satam Ø  Arun Govil
Favorite TV Actor (Female)	Ø  Hina Khan Ø  Disha Vakani Ø  Surbhi Chandana Ø  Shivangi Joshi Ø  Shehnaaz Gill
Favorite TV Show	Ø  Taarak Mehta Ka OoltahChasma Ø  KBC Ø  The Kapil Sharma Show Ø  India’s Best Dancer Ø  Mahabharat
Favorite Mobile Game	Ø  Temple Run Ø  Candy Crush Saga Ø  Ludo King Ø  Subway Surfers Ø  Carrom Disc  Pool Favorite Child Entertainer on TV
	Ø  Bhavya Gandhi Ø  Dev Joshi Ø  Aurra Bhatnagar Ø  Ruhanika Dhawan Ø  Aakriti Sharma
Favorite Mobile Game	Ø  Temple Run Ø  Candy Crush Saga Ø  Ludo King Ø  Subway Surfers Ø  Carrom Disc  Pool
Favourite Instagram Personality	Ø  Kapil Sharma Ø  Niharika Ø  Awez Darbar Ø  Jose Ø  Prajakta Koli
Favorite Show on Kids Channel	Ø  Motu Patlu Ø  ChhotaBheem Ø  Little Singham Ø  Sab Jholmaal Hai Ø  BandbudhaurBudbak
Favorite Indian Toon Character	Ø  Bheem Ø  Motu Ø  Shiva Ø  Patlu Ø  Rudra
Best Movie Actor (Male)	Ø  Salman Khan Ø  Sharukh Khan Ø  Varun Dhawan Ø  Ranveer Singh Ø  Tiger Shroff

COLORS Tamil leads the way with fresh content

COLORS Tamil leads the way with fresh content during the lockdown

~ First Tamil General Entertainment Channel to introduce fresh original content

amidst lockdown ~

~ Announces a new daily series ‘Mangalya Dosham’ starting

While viewers have been restricted to their homes for two months owing to the nationwide lockdown, Viacom18’s 24-hour Tamil General Entertainment channel, COLORS Tamil has been providing non-stop entertainment for its discerning viewers while urging them to be socially responsible. Taking a lead from here and ensuring its viewers continue to stay entertained, COLORS Tamil is now set to launch an exciting and fresh line up of original content making it the first Tamil General Entertainment channel to introduce a fresh line up during the lockdown. COLORS Tamil announces the launch of Mangalya Dosham, starting Thursday, May 28, 2020. The super-natural fiction show will air from Monday to Friday at 9 pm. The channel will also launch the popular dubbed shows Sri Krishna and Chandrakantha. Additionally, it will air fresh episodes of its much loved shows Oviya, Amman and Idayathai Thirudathe.

Anup Chandrasekharan, Business Head- Colors Tamil said, “At COLORS Tamil, we are committed to serving our viewers. We have been working enthusiastically round the clock  during this lockdown to keep up to our viewers’ entertainment needs. We brought back some of their favourite shows and movies, and telecast special events making sure they did not miss out on anything. We are now delighted to be the first Tamil entertainment channel to launch original and fresh content for our existing shows starting this week. We are also excited on the launch of a brand new show Mangalya Dosham. A super-natural fiction show, Mangalya Dosham is a family entertainer integrated with a larger social message. We are positive about the situation stabilizing and urge our viewers to stay safe while we continue to keep up with our commitment of delivering compelling and culturally diverse content to their homes.”

Mangalya Dosham focuses on an age-old superstition that is still deeply entrenched and followed even in today’s times. It is a captivating supernatural story about Nityashree, a Chevvai Dosham girl who marries her lover Mohan who is Non-Chevvai Dosham and the life-threatening consequences that follow. The show stars popular actors Arun Padmanabhan and Lakshmi Priya who are playing the lead protagonists.

Starting May 28^th, COLORS Tamil will present a revamped and refreshed weekly line-up including some of the channel’s most popular shows providing wholesome entertainment. Mythological show Sri Krishna will air at 6 30 p.m. and will be followed by fantasy show Chandrakantha at 7 p.m. This will be followed by the family entertainer Oviya at 7:30 p.m., the mystical drama Amman at 8 p.m. and romantic drama Idhayathai Thirudathe at 8.30 p.m. Finally at 9 p.m., COLORS Tamil will entertain viewers with its brand new super-natural thriller Mangalya Dosham.

Follow @ColorsTvTamil Twitter handle, @ColorsTvTamil Instagram handle and @ColorsTvTamil Facebook page to get daily updates on Mangalya Dosham.

(The channel is available in all leading cable networks and on all DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

In a tribute to the unconditional love and selfless sacrifice of women

In a tribute to the unconditional love and selfless sacrifice of women

every day and everywhere, COLORS Tamil to premiere

KODEESWARI

~ An all-woman version, the much-awaited show will air from December 23^rd onwards, Monday to Friday at 8 p.m. only on COLORS Tamil

~ Daily prizes and a chance to be on the Hotseat by being a part of the interactive ‘Play Along’ on VOOT

·         ~Nippon Paint, Arun Excello and RIN come on board as Powered By sponsors, Kotak Mahindra Bank as Banking Partner and Tamil Matrimony App and Helo App as Special Partners

·         ~ Close to 3000 aspirants auditioned to try their luck & earn a spot at the Hot Seat

Giving wings to small dreams, COLORS Tamil and Studio Next have dedicated this unique edition of the globally popular television game show to women who always put the dreams of their loved ones ahead of their own. To be hosted by the evergreen Radikaa Sarathkumar,  ‘Kodeeswari’ powered by Nippon Paint, Arun Excello and RIN with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony App and Helo App as Special Partners, will premiere on December 23^rd at 8 p.m. only on COLORS Tamil and Viacom18’s video-on-demand platform VOOT.

“The Tamil market is an incubator for path breaking content, be it in films, art, print or television. COLORS Tamil has, since its inception, pushed the boundary in terms of innovative content – through the stories we tell and through the way we tell them,” said Ravish Kumar - Head, Regional Entertainment Cluster, Viacom18, adding, “How apt a homage to the culture and ethos of this market that one of the world’s most successful format shows ‘Who Wants To Be A Millionaire’ will go in for a global first with an all-women version on COLORS Tamil. Because we at COLORS Tamil believe that hearts which beat for others, should not forget to beat for themselves.” 

Expressing delight on putting together such a purposeful show said Anup Chandrasekharan, Business Head – COLORS Tamil, “It gives us great pleasure to put together this experiential stage that will empower women who are smart, aware and knowledgeable. We have had an overwhelming participation from the Tamil speaking women across the nation whose life stories are heroic in their own unique way. While the format of the game remains unchanged, our endeavour is to encourage strong willed women to challenge stereotypes and emerge victorious. We are happy to have onboarded the indomitable superstar Radikaa Sarathkumar in this journey who will multitask as a host, a friend and a guide.”

The popular television game format will see host Radikaa Sarathkumar quiz contestants on the Hot Seat 15 questions with prize money ranging from ₹1000 to ₹1 crore. If a contestant successfully answers all 15 questions correctly, she will be awarded a prize money of ₹1 crore. During the play the contestants get to take 4 help-lines namely, 50-50, Audience Poll, Ask the Expert and Flip to survive through the game.

Radikaa Sarathkumar who has over 300 films across several languages to her credit said on hosting a distinctive concept like Kodeeswari, “The thought of making an ordinary woman a ‘Kodeeswari’ is extremely gratifying. Forty years back when I had made my debut, I too had dreams in my heart and small desires which grew over the years which I fulfilled with my work and I can see the same vision in each of these contestants. And I am glad that this platform is there for them to take a huge leap in fulfilling their dreams and desires.”

Kodeeswari is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages.

On this occasion, Indranil Chakraborty – Head, Studio Next said, “This year Studio Next is completely in charge of this iconic show across the languages, making Tamil the 6th launch for the year 2019. While the game has been evolving through the years, this is the first time we are going to have an all women contestant show in Kodeeswari. This season will give all the women a great opportunity to take the front seat and drive their dreams forward with their knowledge.”

COLORS Tamil viewers can now download the VOOT app and Watch, Play Along and Win every day! This time around VOOT – India’s 2nd biggest premium AVOD platform, gives the digital audiences a chance to not only win Gold Coins everyday with “Watch and Play Kodeeswari on VOOT” but also gives them a shot at reaching the Kodeeswari Hotseat - a real time opportunity for highly engaged fans to reach the Hotseat via VOOT’s interactivity gameplay. Upping the entertainment experience further for the digital natives, VOOT will also bring to life exclusive videos showcasing the contestants stories.

Leaving no stone unturned for the promotion of the show, COLORS Tamil has designed a 360-degree marketing and promotional campaign with touchpoints across On-ground, Outdoor, Radio, Print, Cross channel and Digital.

Prepare for the biggest game-show on Tamil television – ‘Kodeeswari’ coming only on COLORS Tamil, every Monday to Friday at 8:00 pm starting 23^rd December 2019.

Follow @ColorsTvTamil Twitter handle, @ColorsTvTamil Instagram handle and @ColorsTvTamil Facebook page to get daily updates on Kodeeswari COLORS Tamil is available in all leading cable networks and DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).