In a tribute to the
unconditional love and selfless sacrifice of women
every day and everywhere, COLORS Tamil to premiere
KODEESWARI
~ An
all-woman version, the much-awaited show will air from December 23rd
onwards, Monday to Friday at 8 p.m. only on COLORS Tamil
~ Daily
prizes and a chance to be on the Hotseat by being a part of the
interactive ‘Play Along’ on VOOT
·
~Nippon Paint,
Arun Excello and RIN come on board as Powered By sponsors, Kotak Mahindra Bank
as Banking Partner and Tamil Matrimony App and Helo App as Special Partners
·
~ Close to 3000 aspirants
auditioned to try their luck & earn a spot at
the Hot Seat
Giving
wings to small dreams, COLORS Tamil and Studio
Next have dedicated this unique edition of the
globally popular television game show to women who always put the dreams of
their loved ones ahead of their own. To be hosted by the evergreen Radikaa
Sarathkumar, ‘Kodeeswari’ powered by Nippon
Paint, Arun Excello and RIN with Kotak Mahindra Bank as Banking Partner and Tamil
Matrimony App and Helo App as Special Partners, will premiere on December
23rd at 8 p.m. only on
COLORS Tamil and Viacom18’s video-on-demand platform VOOT.
“The Tamil market is an incubator for path
breaking content, be it in films, art, print or television. COLORS Tamil has,
since its inception, pushed the boundary in terms of innovative content –
through the stories we tell and through the way we tell them,” said Ravish Kumar - Head, Regional Entertainment Cluster, Viacom18, adding, “How apt a homage to
the culture and ethos of this market that one of the world’s most
successful format shows ‘Who Wants To Be A Millionaire’ will go in for a
global first with an all-women version on COLORS Tamil. Because we at COLORS
Tamil believe that hearts which beat for others, should not forget to beat for
themselves.”
Expressing
delight on putting together such a purposeful show said Anup
Chandrasekharan, Business Head – COLORS Tamil, “It gives us great pleasure to put together this experiential stage that
will empower women who are smart, aware and knowledgeable. We have had an
overwhelming participation from the Tamil speaking women across the nation whose
life stories are heroic in their own unique way. While the format of the game
remains unchanged, our endeavour is to encourage strong willed women to challenge
stereotypes and emerge victorious. We are happy to have onboarded the
indomitable superstar Radikaa Sarathkumar in this journey who will multitask as
a host, a friend and a guide.”
The
popular television game format will see host Radikaa Sarathkumar quiz
contestants on the Hot Seat 15 questions with prize money ranging from ₹1000 to
₹1 crore. If a contestant successfully answers all 15 questions correctly, she
will be awarded a prize money of ₹1 crore. During the play the contestants get
to take 4 help-lines namely, 50-50,
Audience Poll,
Ask the Expert and Flip to survive through the game.
Radikaa Sarathkumar who has over 300 films across several
languages to her credit said on hosting a distinctive concept like Kodeeswari, “The
thought of making an ordinary woman a ‘Kodeeswari’ is extremely gratifying.
Forty years back when I had made my debut, I too had dreams in my heart and
small desires which grew over the years which I fulfilled with my work and I
can see the same vision in each of these contestants. And I am glad that this
platform is there for them to take a huge leap in fulfilling their dreams and
desires.”
Kodeeswari
is produced by Studio Next, the production house of Sony Pictures
Networks. Studio Next holds the license of the format, for all Indian languages
and has produced more than 1,800 episodes of the show across nine languages.
On
this occasion, Indranil Chakraborty – Head, Studio
Next said, “This year Studio Next is completely in
charge of this iconic show across the languages, making Tamil the 6th launch
for the year 2019. While the game has been evolving through the years, this is
the first time we are going to have an all women contestant show in Kodeeswari.
This season will give all the women a great opportunity to take the front seat
and drive their dreams forward with their knowledge.”
COLORS
Tamil viewers can now download the VOOT app and Watch,
Play Along and Win every day! This time around VOOT – India’s
2nd biggest premium AVOD platform, gives the digital audiences a chance to
not only win Gold Coins everyday with “Watch and Play Kodeeswari on VOOT” but
also gives them a shot at reaching the Kodeeswari Hotseat - a real time
opportunity for highly engaged fans to reach the Hotseat via VOOT’s
interactivity gameplay. Upping the entertainment experience further for
the digital natives, VOOT will also bring to life exclusive videos showcasing
the contestants stories.
Leaving
no stone unturned for the promotion of the show, COLORS Tamil has designed a
360-degree marketing and promotional campaign with touchpoints across
On-ground, Outdoor, Radio, Print, Cross channel and Digital.
Prepare for the biggest game-show on Tamil television – ‘Kodeeswari’ coming
only on COLORS Tamil, every Monday to Friday at 8:00 pm starting 23rd
December 2019.
Follow @ColorsTvTamil Twitter
handle, @ColorsTvTamil Instagram handle and @ColorsTvTamil Facebook page to get
daily updates on Kodeeswari COLORS Tamil
is available in all leading cable networks and DTH platforms - Sun Direct (CH
NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and
Videocon D2H (CHN NO 553).
