YNOTX to distribute Dhanush-starrer “Pakkiri”

YNOTX is proud to announce our next venture as Distribution Partner for the Tamil version of The Extraordinary Journey of the Fakir titled “Pakkiri” starring Dhanush in his maiden International film.

‘Pakkiri’ is directed by Ken Scott and SongsComposed by AmitTrivedi and Score by Nicolas Errèra.MadhanKarky has written the lyrics. With ‘Pakkiri’, YNOTX takes another step towards bringing content-driven movies to our audiences.

S. Sashikanth, YNOTXsaid - “We are very excited to bring this remarkable story to our Tamil audiences. The movie has already garnered international recognition and we are sure that Dhanush’s stardom in Tamil Nadu, coupled with the movie’s concept is going be a treat for Tamil audiences and  his fans who will love to watch Dhanush in an extraordinary avatar that they have never seen before.”

Dhanush, said - “I'm so happy that the Extraordinary Journey of The Fakir is coming to India so I can share it with my fans, who inspire me to keep working hard and taking chances.”

Abhayanand Singh,CEO - Golden Ratio - “Golden Ratio is proud to be associated with a film of this scale and it gives us an opportunity to explore a truly international release. India is a key market for this film and our association with YNOTX helps us in reaching a wider audience”

Ken Scott, Director said - “The Extraordinary Journey Of The Fakir Who Got Trapped In An Ikea Wardrobe is a fable about chance, karma, and free will.  It is a cautionary tale about a young, ambitious Indian boy that grew up in a small neighbourhood in Mumbai who ends up traveling across Europe in a journey of self-discovery. 

Shooting this heartfelt comedy in India was an opportunity to work with many incredibly talented Indian actors. For me, it was a real privilege to come to set every day and see how Dhanush would bring his character to life. Dhanush is a wonderful actor, he has a light touch with the comedy, but most of all he makes the audience care.”

“Pakkiri” (Tamil) starring Dhanush, will release worldwide on June 21, 2019. 

Producer S Sashikanth of YNOT Studios unveils YNOTX

Producer S Sashikanth of YNOT Studios unveils “YNOTX Marketing & Distribution”, marking the formation of a mega partnership between Reliance Entertainment, Trident Arts and AP International

YNOT Studios, Reliance Entertainment, Trident Arts and AP International are coming together to form “YNOTX Marketing & Distribution”, which will be an extensive worldwide film marketing and distribution network service for regional movies. It will mark the beginning of an exciting partnership between some of the most creative and commercially successful, dynamic and influential names in the business.

S. Sashikanth, YNOT Studios said - “YNOTX endeavors to create a unified platform for distribution and sale of content-driven regional movies, which will eventually help create a more sustainable model for such films to thrive in what will be a volatile future for the movie industry. We are building an in-house team to seamlessly integrate Advertising, Marketing & Distribution of films and create unified ecosystem for the producers to connect with various partners in theatrical and digital distribution of their content, which will help them to maximize their revenue potential.

Shibasish Sarkar, Group CEO Reliance Entertainment added- “Many regional production houses are struggling to find the right platforms to deliver their content to their target audience, because there are few options, and too many eyeing for the same niche space. Further compounding the problem is that there is no clear platform for such producers to engage with the last mile players at an incubation stage, which leaves the production houses very vulnerable at the time of release. YNOTX is a great platform to battle this issue and ensure a more healthy model is practiced in the marketing and distribution scenario of regional films.“

R. Ravindran, Trident Arts added - “From the highly fragmented and disconnected nature of the current movie business ecosystem, it is very easy to ascertain that there is an imbalance in the supply & demand chain and this presents an opportunity to come up with a solution in the form of a combined effort of individuals who are well experienced and very capable in their own domain.”

Sanjay A. Wadhwa, AP International remarked - “The various distribution platforms are also struggling to have a qualitative process of engaging with these creators to find the right content that matches with their requirement, because of the sheer number of players that are involved, and also the qualitative variables that are involved in each project. This lack of clarity and disconnect with the process of content creation at an inception stage, leaves them with no choice at the time of procurement and are forced to take a punt rather than a more informed choice, in terms of the quality of the end product. YNOTX will enable better consumption of a lot of unconventional regional films high on quality and content, and their makers. “

Mr.Kishore Tallur, who has had 12 years of extensive experience in the Film Distribution business will be heading Distribution at YNOTX.