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Showing posts with label T-Series Mixtape. Show all posts
Showing posts with label T-Series Mixtape. Show all posts

Thursday, 5 December 2019

Shipra Goyal & Karan Sehmbi’s Main Teri Rani & Photo is the youngest and coolest track of T-Series

Shipra Goyal & Karan Sehmbi’s ‘Main Teri Rani & Photo’ is the youngest and coolest track of T-Series’ MixTape Punjabi Season 2, presented by Amazon Prime Music

~Listen to the latest MixTape, first on Amazon Prime Music
~Just ask “Alexa, play MixTape Punjabi” on Amazon Prime Music

With something for everyone, T-Series’ MixTape Punjabi Season 2, presented by Amazon 

Prime Music and produced by Bhushan Kumar has so far showcased five brilliant mixes by 

super talented and popular singers, all of which have met with unprecedented appreciation. 

The latest track – a beautiful mix of ‘Main Teri Rani’ and ‘Photo’ from the house of MixTape

Punjabi is certainly the “youngest and coolest track” as director duo Radhika Rao and Vinay

 Sapru describe it. Prime members will simply have to say “Alexa, play MixTape Punjabi” to 

listen to the latest MixTape Punjabi song on Amazon Prime Music.


Sahas Malhotra, Director, Amazon Prime Music, said, “We are delighted to offer yet 

another exciting performance on the latest season of MixTape Punjabi on Amazon Prime 

Music, along with the benefits of an ad-free, voice enabled listening experience. Prime 

customers enjoy songs by ShipraGoyal on the service, including the soulful Ishq 

and Main Teri Rani, while also jamming to Karan Sehmbi’s popular track Photo.”

For those who have enjoyed listening to the original songs by Karan Sehmbi (Photo) and 

Shipra Goyal (Main Teri Rani), they can vouch for their similarity in terms of their 

composition.


Director Vinay Sapru informs, “It’s certainly the youngest and coolest track of MixTape 

Punjabi Season 2. The songs complement each other so well that everything falls in place 

beautifully. The arrangement by Abhijit (Vaghani) is fabulous and he just kept it very 

minimal, giving a nice romantic and fun feel to it. Styling wise, we wanted very pop 

colours for the singers so that it complements well with the light and mood of the song. 

The guitar piece in the song is just fabulous. All the MixTape fans are going to love and 

enjoy this song.”  

Shipra Goyal, who has already been part of the first season, says, “It’s really interesting 

shooting for season 2 since the entire format has been changed. It’s looking so nice and 

appealing. Radhika ji and Vinay sir have worked really hard behind the scenes to ensure 

it looks the way it does. I’m grateful to T-Series for giving me and all the other singers a 

popular platform to showcase our versatility and an opportunity to mix our favourite 

songs and sing them live in front of the audience. I felt the combination of these two songs 

was sounding good and that’s why I recommended mixing these two songs.”

Karan Sehmbi adds, “The overall graph of these two songs is quite similar, be it the raag or 

the feel. Interestingly, both the songs are written by the same writer (Nirmaan). This is 

my first time with MixTape and I thoroughly enjoyed the experience which was quite 

lively. There’s a difference between singing in a studio set up and live in front of the 

audience, having an unplugged feel to it. I hope the MixTape season goes on forever.”

Presented by Amazon Prime Music and produced by Bhushan Kumar, Shipra Goyal and 

Karan Sehmbi’s episode of MixTape Punjabi Season 2 is available first on Amazon Prime 

Music for Prime members to enjoy, giving listeners an ad-free, voice enabled listening 

experience.


Thursday, 21 November 2019

How T-Series went on to become the King of YouTube

Indian music label, T-Series overtook Swedish internet 
sensation PewDiePie becoming the first YouTube channel to surpass 100 million 
subscribers. The two operations traded the lead for weeks. Trailing by about 100,000 
subscribers, Kjellberg posted a track called “Congratulations” — a four-minute rap video in 
which T-Series persuaded the court to block the video in India on the grounds that it was 
racist and a few weeks later surged into a commanding lead. It now boasts 118 million 
subscribers, 16 million more than PewDiePie.

“It was a childish war, but it helped us,” said Neeraj Kalyan, the company’s resident. “Now
 people all over the world know what is T-Series.”
The journey of the music company started in 1970s by Gulshan Kumar who was managing 
his father’s record shop in New Delhi and saw an opportunity to capitalize on a 
breakthrough technology: the cassette tape.

Then, as now, the most popular music in India came from Hindi films with elaborate song-
and-dance sequences wedged into by-the-numbers plots. The advent of tape decks meant 
that customers could compile tunes from different soundtracks onto a single cassette.
“You can’t call it piracy because it was happening in every shop,” said Bhushan Kumar, 
Chairman and Managing Director of T-Series. “Everyone was re-recording a song and 
selling it.”

In 1984, Kumar founded T-Series and within a few years had built a state-of-the-art facility 
outside New Delhi that was manufacturing 80,000 cassettes a day. Kumar found little-
known singers and musicians who could perform pitch-perfect renditions of the beloved, 
warbling Bollywood oldies. He brought the artists to his studio to record fresh versions in 
crisp, stereophonic sound, then sold the recordings — often carrying the same name as the 
originals — for as little as a quarter of the price.

All of a sudden, T-Series could be spotted all over the Indian cities. By the late 1980s, it was 
believed to control 70% of India’s music market. The artists Kumar plucked from obscurity 
became stars, breaking the monopoly that a handful of singers had held over the industry 
for decades.

A devout Hindu — he credited his success to the goddess Mata Vaishno Devi and said the 
“T” in his company’s name stood for the trident wielded by Lord Shiva — Kumar was the 
first to bring recordings of devotional songs into the mainstream. He also produced music in '
regional Indian languages, tapping into the more than half of the country for whom Hindi 
isn’t the mother tongue.

After the tragic demise of Gulshan Kumar, the control of the company fell upon his son 
Bhushan Kumar who was 19 at the time and living a privileged life of exotic cars and foreign 
holidays. “He wanted me to enjoy my childhood the way he never could,” Bhushan Kumar 
recalled.

It took years for management to bounce back with a slew of original films and albums. In 
2007, however, a new threat arose: YouTube.

 The world’s biggest video-sharing platform went online in India the next year and T-Series, 
like other media companies, soon found its songs showing up on the site without 
permission. T-Series channels include Hindi, regional music, children’s programming, 
religious songs, and fitness.

The duel with PewDiePie earned a lot of hype, but the company officials say they are more 
focused on total views, which determine how much advertising revenue YouTube videos 
earn. Working out of an industrial park outside Delhi, where trophies and plaques from 
YouTube bedeck the halls, a dozen employees upload new music videos and movie trailers 
almost daily as T-Series expands the biggest song catalog in Bollywood — 180,000 tracks — 
and produces as many as 20 films a year.

Thursday, 12 September 2019

Buckle Up! T-Series unveiled the motion poster of the upcoming song Bijli Ki Taar

The makers of Bijli Ki Taar released the motion poster of the song.


T-Series and Bhushan Kumar presents Bijli Ki Taar starring Urvashi Rautela, crooned by Tony Kakkar. The song is slated to release on 16th September.

Thursday, 1 August 2019

Hai Pyaar Kya is a soulful track you don’t want to miss!



The romantic song of the season is finally out! Starring JubinNautiyal and KritikaKamra

 Singer JubinNautiyal is one of the most desirable discoveries in the world of entertainment, someone who charms his listeners with vocal ballads that combine free form storytelling and soothing tunes. Aiding the Independent music scene in India that is growing and is only getting better, Jubin has made sure not to limit himself to just film music. The rise of Independent music has given every artist a fair platform to showcase their talent and creativity without falling into a cliché. After giving us independent hits like Humnava Mere and Chitthi, Jubin is back with yet another harmonious romantic song.

The song titled ‘HaiPyaar Kya’ is a skillfully knitted dreamy melody into unpretentious, simple lyrics that will tug audience’s heartstrings. The simple romantic song with melodious music has been crooned and composed by Jubin, while the lyrics have been penned by Rocky Khanna. Shot in the picturesque locations of Goa, the song shows Jubin reflecting on his past relationship along with well-known TV actor KritikaKamra who plays his love interest in the video. The music and lyrics, along with the video showcase the simplicity of love and romance.
Speaking about the song, JubinNautiyal says, ‘’HaiPyaar Kya’  is a song which poses a question that everyone asks themselves once in their life time,
'HaiPyaar Kya? 'And with such a simple yet deep question comes simple yet deep answers. Love and its experience is very personal to us all and yes it comes from the past. Similarly, inspiration comes from the honesty of the sound we create and from the fact that we want to express with music not impress anyone with it. I think the inspiration comes from the fact that how beautiful a simple song sounds and the fact that everything truly honest and simple is inspiring.”
Recalling her shooting experience for the video, actor KritikaKamra says, “We shot in the peak of summer when it was 48 degrees in Goa but I still remember the melody of the song. It has stayed with me, it’s still fresh in my head. It’s a kind of melody that that you start humming after listening to the song a couple of times. That is the beauty of the song. It’s a song that will remain on my playlist for years to come.”   


T-Series’ Bhushan Kumar adds, “Jubin is one of our very talented artists from the T-Series roster. His passion for doing independent music is unparalleled. Only he could have created the deeply moving HaiPyaar Kya. I am sure his fans will cherish this love ballad done by him.”  
Presented by T-Series, singer JubinNautiyal’s love ballad, depicting youthful and impassioned romance, releases today on T-Series YouTube channel.




Friday, 7 June 2019