Amitabh Bachchan’s ‘India’s Pride, My Pride’ campaign for

 Amitabh Bachchan’s ‘India’s Pride, My Pride’ campaign for VKC Pride rings in freshness

India’s hardworking footwear brand VKC Pride and the country’s largest selling PU footwear has boldly taken to uncharted waters in the area of brand communication in the country with a unique ‘ad less’ film featuring iconic actor Amitabh Bachchan.

In this VKC Pride film, the legend comes straight to the camera and speaks directly to his audience giving a feeling that he is sharing a soulful secret that is close to his heart to the viewer. The tight cuts and the extreme close-ups bring this perspective of storytelling alive in a very simple way. It’s a heart-to-heart rendering. The story itself is Amitabh Bachchan’s story on work and his detailed views on hard work – his belief system and the reasons for his hard work. And the legend connects well to the brand because the brand’s views on hard work is just the same as his. To inspire the Indian Footwear industry to compete on a global scale the legend of Indian cinema Sri.  Amitabh Bachchan’s first-ever film in the footwear industry has been launched on BBC and CNN.

 

 

VKC Pride campaign film, ‘India’s Pride. My Pride.’ is unique in many ways. Unlike most celebrity brand films, the VKC Pride campaign film chose not to use the celebrity as a character in a story. Amitabh Bachchan appears as Amitabh Bachchan himself in familiar clothes he usually wears and not as part of any other situational storyline or as a fictional character to fit into the brand feel.

“This VKC Pride film will be close to my heart forever as it will inspire the people of India to ‘Celebrate Hard Work’ and contribute to their progress and India’s progress as well. I am proud to share VKC Pride’s value systems to the world which is very close to things I hold deep in my heart,” said the legend of Indian cinema, Sri Amitabh Bachchan.

The legend of Indian cinema Sri. Amitabh Bachchan is not new to creating history in the different avatars he chooses to be in from time to time. The uncanny eye in choosing his professional body of work has contributed immensely to the making of this legend. By agreeing to be the Brand Ambassador for the first time for any brand in the footwear industry in his long career spanning over 50 years itself, the VKC Pride endorsement was building expectations for creating a new magic in his own dimensions of legendary work. The VKC Pride film ‘India’s Pride. My Pride.’ has turned this expectation into reality. It is a great attempt to inspire the people of India to work hard and contribute to the nation during the pandemic times.

“We are honoured to have the legend of Indian cinema Sri. Amitabh Bachchan to spread the word about our VKC value system. VKC Pride is a very bold brand that has led the footwear industry in India with its pioneering thoughts and ideas in using innovations and technology to serve the common man. VKC Pride is a promise to partner with the common man always to take their aspirations to a new high by helping them dream new dreams and reminding them of cherishing those dreams every moment of their lives when they see their VKC Pride footwear. We believe the Indian footwear industry must be soon ready to compete with the world’s footwear manufacturing leader China,” said VKC Razak, Managing Director, VKC Group.

The VKC Pride brand film is extremely bold to not show any product imagery or even the legs with the footwear on. The film is not about the product. It’s about the value system that goes into the making of the product and the value system to which the product holds at all periods of its evolution through its three and a half decades of history creation in the footwear industry in India. More than anything, the brand film espouses a value system that needs to be the foundation of every successful family and this is how the film will create the magic of inspiring India and sow the seeds of a new pathway of fresh thinking for the brand communication industry.

The ‘India’s Pride, My Pride’ Campaign was conceived to be different from all other campaigns in the footwear industry and yet firmly resting on the VKC strategy platform, said Manoj Matthai, Founder, Strategist and Chief Creative Officer, Breakthrough Brand & Business Consulting.

Living legend Amitabh Bachchan joins

 Living legend Amitabh Bachchan joins Prabhas and Deepika Padukone to create cinematic magic with Vyjayanthi Movies’ production

A seasoned production house, a visionary director, a cast including the biggest stars of the Indian film industry and a remarkable story are the ingredients for an epic cinematic experience for movie lovers.  

For their forthcoming mega-budget and multi-lingual production with a universal appeal, the ace South Indian production house Vyjayanthi Movies have pulled off another casting coup by roping in the legendary Amitabh Bachchan to essay a pivotal role in the film.

For 50 illustrious years, Vyjayanthi Movies has created numerous memorable films, across Indian languages, and have significantly contributed to the glory of Telugu cinema. After its latest offering ‘MAHANATI’, the story of the legendary actress Savitri that won several national and international awards, its upcoming project is a much cherished dream for Aswini Dutt, producer and founder of Vyjayanthi Movies,

“The late legendary Shri NTR was an admirer of Shri Amitabh Bachchan and had even acted in the Telugu remakes of a few of his superhit Bollywood films. Shri NTR and I had watched the landmark film ‘Sholay' several times when it ran for over a year at NTR's Ramakrishna Theatre. After all these years, it is truly a glorious and immensely satisfying moment for me to welcome Indian cinema’s greatest icon, Shri Bachchan to be a part of this prestigious movie under our banner, Vyjayanthi Movies. It is a production house that began its cinematic journey with Shri NTR and also was named by him,” said Producer Aswini Dutt.

“I feel lucky and blessed that Bachchan Sir has selected our film among the many choices he has... It is a full-length role, which we believe will do justice to the legend that he is,” an excited Director Nag Ashwin said.

Co-producers Swapna Dutt and Priyanka Dutt, who have been instrumental in raising the bar for cinematic values of several films of Vyjayanthi Movies and Swapna Cinema, have expressed their boundless excitement on this momentous occasion.

With a dream cast that includes the biggest names in Indian cinema today including Amitabh Bachchan, Prabhas, Deepika Padukone and with a cinema wizard Nag Ashwin (of Mahanati fame) at the helm, movie lovers can indeed hope for a cinematic spectacle like never before.  

The film is slated for a worldwide release in 2022.

Megastar Amitabh Bachchan along with the team of Producer Anand Pandit's Chehre are at their candid

Megastar Amitabh Bachchan along with the team of Producer Anand Pandit's Chehre 

are at their candid best at engaging press meet in Slovakia!

The Amitabh Bachchan- Emraan Hashmi starrer releases on 24th April 2020

Movie Connoisseurs have an exciting 2020 to look forward to as Legend Extraordinaire Amitabh Bachchan and the dynamic Emraan Hashmi will be coming together onscreen for the very first time, for an intriguing noir drama/mystery thriller helmed by Rummy Jafry and produced by Mr Anand Pandit!

Titled 'Chehre', the film is all set to release on 24th April 2020, and marks the first time Amitabh Bachchan and Emraan Hashmi work with each other.

The entire team is currently shooting in the scenic locales of Slovakia, amongst the picturesque Tatra mountains, a previously unexplored terrain!

Anand Pandit Motion Pictures is one of the first production houses to explore the Slovakian mountain range to shoot a film, as it was found to be the perfect backdrop for the intense scenes. The film is currently in its final schedule of shooting which was reported to include a hand-to-hand combat scene involving Bachchan.

A special press conference was held, organised by the Government of Slovakia, with Amitabh Bachchan, Producer Anand Pandit, Emraan Hashmi, Director Rummy Jafry, Annu Kapoor and team. The entire team profusely thanked the Government of Slovakia for opening up their scenic locales for the shoot and Mr Bachchan mentioned how it was his first time visiting the country! The superstar also took to Twitter to share some pictures of mountain ranges from Slovakia. 

He even shared a few pictures of the sun and the moon in a single frame calling the scenery as "the magnificence of pristine Slovakia". Emraan Hashmi spoke about his excitement to meet the Indians living in Slovakia and sharing screen space with the thespian. Director Rummy Jafry revealed that they chose the country as Slovakia is one of the most beautiful places in the world and it aptly suited their requirements.

The film's producer Anand Pandit had also revealed that the film's cast and crew plan to request Bachchan to direct the final scenes of the film as the actor has never been in the director's chair before.

Anand Pandit says, “I would like to thank the Government of Slovakia for giving us this opportunity to shoot here. It's a lovely country and we are having a great time finishing our last schedule here. The journey of Chehre has been a tremendously exciting one and we can't wait to show the film to audiences on 24th April 2020"

Chehre also boasts of a stellar ensemble cast in the shape of Rhea Chakraborty, Siddhanth Kapoor, Drithiman Chakroborthy, Krystle D’souza, Raghubir Yadav with Annu Kapoor.

While the other details around the film are heavily under wraps, initial reports have suggested it to be crisp and engagingly thrilling drama based on the legal profession, with Mr Bachchan and Emraan Hashmi facing off against each other in pivotal roles.

With the film's last shooting schedule underway watch this space for further updates on this exciting project!

Chehre is produced by Anand Pandit Motion Pictures & Saraswati Entertainment Private Limited and directed by Rummy Jafry.

Shoojit Sircar's much-awaited comedy-drama GULABO SITABO

Shoojit Sircar's much-awaited comedy-drama GULABO SITABO starring Amitabh Bachchan and Ayushmann Khurrana for the first time, to now release on 17th April 2020!

Directed by Shoojit Sircar, Gulabo Sitabo, written by Juhi Chatturvedi and produced by Ronnie Lahiri & Sheel Kumar, is a Rising Sun Films Production.

Much awaited mystery thriller Chehre Release date changed

The much-awaited mystery-thriller, Chehre starring Amitabh Bachchan and Emraan Hashmi 
gets a new release date in cinemas from 24 April 2020

Amitabh Bachchan launches 'Skin Rules'

Amitabh Bachchan launches 'Skin Rules' by Dr.Jaishree Sharad 'Skin Rules' follows bestseller 'Skin Talks'

After the sterling success of her first book, “Skin Talks”, Celebrity Cosmetic Dermatologist, Dr. Jaishree Sharad launched her second book today amongst several celebrities and members of the media. Published by Penguin Random House, “Skin Rules” was released at a glittering event by none other than megastar Shri Amitabh Bachchan and Shweta Bachchan Nanda !

Dr. Jaishree, the Doc with a “radiant” resume and accomplishments that dazzle, is an International Mentor with the American Society of Dermatologic Surgery, Member on the Board of Directors, International Society of Dermatologic Surgery, Medical Director, Skinfiniti Aesthetic & Laser Clinic, Mumbai, and Editor-in-Chief, Aesthetic Dermatology, Current Perspectives (Jaypee Medical Publishers). She was also shortlisted as one of the

“50 Outstanding Women in Healthcare” at the World Health Congress Annual Awards in Mumbai in 2017. Furthermore, she has also won the Best Skin Expert at both Vogue and Elle Beauty Awards. 

With hectic work schedules across industries, we dedicate precious little time to our own well-being and upkeep. In this regard, our skin requires a great deal of care, nourishment, and maintenance. This is precisely what Dr. Jaishree’s new book, “Skin Rules” aims to address with simple hacks as well as detailed regimens and insights from this easy-to-read and implement book that can be used by both men and women across wide ranging age groups.

Outlining a scientific approach to skincare, “Skin Rules” presents a six-week plan to blemish-free and radiant skin. Right from identifying one’s skin type, skincare routine, and relevant skin treatments to alterations in diet and lifestyle, the book provides a holistic approach to skincare. Whether you’re a teenager or a middle aged corporate executive, Dr. Jaishree’s sound advice has your skin care covered, quite literally!

Speaking on this launch occasion, Mr. Amitabh Bachchan said, " I feel a great sense of pride that Dr.Jaishree has acheived so much in such a short span of time. She's delivering lectures all around the world and this young woman is making the country proud.".

Said Shweta Bachchan Nanda , " People in small towns and across the country now have access to Dr. Jaishree Sharad's advice with Skin Rules".

Also present at the event was Farah Khan. She said, " Dr. Jaishree has given me the best skin of my life . She is one of the industry's best kept secrets".

The proceeds of Skin Rules will go towards the Nargis Dutt Foundation for the education of the girl child. At the launch Dr.Jaishree Sharad presented the cheque to Namrata Dutt.

Other names present included Jaya Bachchan,Farah Khan, Maniesh Paul, Nikhil Dwivedi and wife Gauri, celebrity nutritionist Pooja Makhija, Ehsaan Noorani ,Sophie Choudry, Zoa Morani,Geeta Basra and Priyanshu Jora among others.

The book has already received huge praise from various celebrities including Sonam Kapoor, Karan Johar, Ranbir Kapoor, Farah Khan, Jacqueline Fernandes, and several others. This is one relevant book that contains golden nuggets on end-to-end skincare, helping the public steer clear of all the myths, misconceptions, and falsehoods one stumbles on across the Internet. Say hello to fresh, youthful, and well-nurtured skin with “Skin Rules”, one day at a time.

Tamil film legend Kamal Haasan launched

Tamil film legend Kamal Haasan launched the Tamil trailer of Thugs Of Hindostan!

Watch the tamil trailer here: https://youtu.be/unWwv107AlE

Watch the tweet here : https://twitter.com/ikamalhaasan/status/1045206461003911168

Yash Raj Films Thugs of Hindostan could be called the biggest Indian film release of all time. The mega action spectacle is releasing this Diwali and it boasts of an incredible casting coup that brings together two of the biggest icons of Hindi cinema  Amitabh Bachchan and Aamir Khan for the first time on big screen. 

Thugs of Hindostan is also releasing in Tamil and Telugu and is set to record the biggest ever release scale for any dubbed Hindi film to date. The Tamil trailer  has been launched by the legendary Tamil film actor Kamal Haasan, who has given the Indian film industry some of the most iconic films of all times.

Yash Raj Films had built the excitement for its dubbed trailers by releasing videos that featured Bachchan and Aamir announcing the Tamil and Telugu releases by actually speaking these languages. This action adventure and its visually immersive extravaganza that boasts of jaw-dropping action sequences and an epic battle between good and evil, also co-stars Katrina Kaif and Fatima Sana Shaikh. Directed by Vijay Krishna Acharya, the film is set to entertain audiences this Diwali when it releases on November 8th, a national holiday.