My Cavin’s opens doors in Chennai; Brings a robust selection of European inspired short-eats

 My Cavin’s opens doors in Chennai; Brings a robust selection of European
inspired short-eats to the food aficionados 

~ A one-of-its-kind shop & dine joint, My Cavin’s to also offer a fine selection of Indian street food and quenching shakes ~ 

My Cavin’s, the latest shop & dine joint from the house of FMCG major CavinKare was launched in the city today. Located in KK Nagar, the swanky new café is all set to offer food connoisseurs in the city varied flavors of European short-eats along with a scrumptious selection of Indian street-food. Offering a unique experience, My Cavin’s plans to satiate the entire family’s palate with a fine range of delicacies, lip-smacking monster shakes and more starting at a price range of Rs. 70. The brand new outlet was launched by Actor-Playback singer, Ms. Sivaangi Krish, who is also renowned for her quirks in the television show Cooku with Comali. 

 Click here to watch actress playback singer Sivaangi Krish launching CavinKare:

https://www.youtube.com/watch?v=1P-hPT0ASlI

https://www.youtube.com/watch?v=SdFKypAb_7A

Spread across 1000 sq.ft, My Cavin’s also offers consumers an array of packaged cold chain products like Milkshake, Lassi, Buttermilk, Paneer, Curd, Milk and more from CavinKare’s flagship dairy division – Cavin’s. The carefully curated menu boasts of over 150 delicacies put together by a team of expert chefs. The café, with its exotic European inspired interiors, is set to offer consumers and their family members a relaxed ambience to unwind. The spacious dining area also hosts a sandwich station to provide consumers fresh, crunchy selection of sandwiches to satiate their taste buds.  

Commenting on the launch, Mr. Manu Ranjit - Director, said “I am extremely happy and overwhelmed to launch the first outlet of My Cavin's - an embodiment of exquisite cuisines. The Cafe is helmed by incredible Chefs who have devised a very innovative menu with the most scrumptious dishes, which intends to cater to people with a diverse palate. Cavin's is a household favorite amongst millions and has remained a home brand that has made lives happier with an extensive range of products and with My Cavin's we have moved a step higher to give a surreal dining experience.  

With its remarkable specialties, My Cavin's stands unequalled in the realm. Visit My cavin's outlet at, Ashok Nagar and feast on the delectable dishes served with your dear ones.

About CavinKare: CavinKare is a diversified FMCG major with a business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). With its recent expansion into the health and hygiene category, CavinKare offers a spectrum of sanitization products ranging from SaaFoo for vegetable and fruit hygiene and safety to Bacto-V multi-surface and gadget disinfectant. Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D centre equipped with the latest equipment and technologies constantly supports the divisions in their endeavour. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.

CavinKare ropes in Indian Actress Nadiya as

            CavinKare ropes in Indian Actress Nadiya as brand ambassador for its food safety brand SaaFoo

~ Brand plans extensive TV and Digital marketing campaign under #SaaFooit with the Actress on-board~

Food safety and hygiene has garnered more prominence than ever with the onset of COVID 19. As part of its efforts to offer innovative home hygiene solutions, FMCG major CavinKare recently launched brand SaaFoo which houses a range of wash to effectively remove surface contaminants off vegetables, fruits and meat. With an aim to further reach households and emphasize on safe food consumption practices across the country, SaaFoo has on-boarded Indian Actress Nadiya as its brand ambassador.

A popular household name in India, Actress Nadiya will be seen endorsing SaaFoo Vegetables and Fruits Wash and SaaFoo Meat wash as part of the marketing campaign - #SaaFooit The campaign will comprise of an informative television ad that outlines the importance of cleansing fresh produce with specialized solutions like SaaFoo, which is made of 100% food grade ingredients to effectively remove dust, dirt, germs, chemicals & pesticides that could be carried inadvertently in the food we consume.

Commenting on the occasion, Mr. Venkatesh Vijayaraghavan, Director & CEO– Personal Care & Alliance, said “We are thrilled to rope in one of India’s iconic actresses, Nadiya, as the face of our recent innovation – SaaFoo. Nadiya is a renowned personality who is adored across millions of households in India for her grace and charm. Her personality as a responsible mother who has her family’s well-being at heart resonates with our consumers and our offering. With Nadiya on board and through our well-packaged advertisement, #SaaFooit campaign will encourage households to adopt hygienic ways to cleanse and consume food as a day to day practice.”

Besides the Television advertisement, #SaaFooit campaign will also have a series of Digital promotions and influencer led campaigns in order to reach consumers cutting across different strata. The television campaign will kick-start this week in South India and will be aired nationally in the coming days.  

Commenting on partnership, Actress Nadiya said, “Caring for our family will always be a top priority. CavinKare has been at the forefront of making affordable products that help us in our day to day life. I admire their innovative ideas and marketing acumen. SaaFoo, made from 100% food ingredients is a product that’s affordable, very much needed during these testing times and helps in removing germs and pesticides from vegetables, fruits and meat, equipping us to take care of the people we love. I am excited to be a part of this effort and in spreading the importance of using SaaFoo in our daily life and making it a habit.”

As most of the households in India continue to rely on plain water for cleansing of fresh produce, SaaFoo products have been introduced in the market to aid consumers maintain effective cleansing practices of food. With an insight into day-to-day food safety needs of the consumers and backed by strong research, CavinKare is also India’s first consumer brand to introduce a cleansing liquid specifically made for meat& seafood.

SaaFoo has the goodness of Apple Cider Vinegar, Neem, Salt and Turmeric, which are renowned for their anti-microbial properties, besides the sachet format (first in the country), SaaFoo vegetables and fruits wash is priced at Rs.99 for 500 mL and SaaFoo Meat Wash is priced at Rs.120 for the500 mL across leading retail outlets, kirana stores and e-commerce platforms.

The link for SaaFoo’s Television Ads in Tamil: https://www.youtube.com/watch?v=84pl4s0rTik&feature=youtu.be

Green tTrends Launches a Countrywide Hair Donation Drive

Green Trends Launches a Countrywide Hair Donation Drive –
Green Trends’ SHAIR in aid of cancer patients

Inviting people to participate and contribute to needy cancer community

On World Cancer Day, February 4, 2020, green trends salon launches its ‘Shair’ hair donation drive to make wigs for the needy cancer survivors and raise awareness on cancer care. With a mission to give cancer survivors emotional support and boost confidence, Shair is a noble cause from green trends Unisex Hair & Style Salon. Shair is a first-of-its-kind month-long hair donation cum awareness building initiative by green trends, the country’s most popular and professionally operated salon brand from the house of CavinKare.

 Launched this year, green trends Shair campaign will comprise of two phases. Phase 1 will be a nation-wide hair donation drive at all its 375+ salons starting February 4th where public can walk in and donate hair for free. This month-long drive will culminate with the 2nd phase which is a first-of-its-kind mega hair donation event that will be held in Chennai on March 1st, 2020. Titled as green trends’ Shair 2020, the Chennai leg of the campaign invites interested donors to hold their haircut for a month, grow their hair and be ready to donate in time for the mega event. To make a donation, the hair must be at least 10 inches long.

 Commenting about the launch, Mr.Gopalakrishnan, Business Head – Salon Division, CavinKare said, “Our aim is to make sure not one cancer patient fights alone and the launch of green trends’ Shair is a small gesture in the big fight against cancer and it’s our way of trying to make things just a little better for them. Shair is unique in its 360 degree approach towards the cause by working towards awareness creation, hair donation and goes till the last mile of wig manufacturing and wig handover. It is the perfect place to donate your hair as it provides a platform for people to have an easy, transparent and responsible way to make a difference. We, at green trends are fortunate to work among amazing franchises and stylists within our network who are equally excited and geared up to make this noble cause a success.”

 Mr. Deepak Praveen, COO of green trends Unisex Hair & Style Salon said, “We are truly excited to conduct the inaugural edition of green trends Shair across the country. Hair loss during cancer treatment is the most physical apparent sign of cancer. Although temporary, it makes cancer an integral part of their identity, hence affecting them emotionally and wigs help to make them feel like themselves. This is especially the case with the underprivileged part of society where there is a stigma associated with baldness. Wigs made of synthetic hair can be unpleasant to wear for long and can cause irritation and boils on the scalp, wigs made from human hair is comfortable to wear. These natural hair wigs are very expensive and the needy cannot afford them. With the green trends Shairprogram we aim to provide wigs free of cost to the needy. To do that we need donors to come forward and donate hair at any of the green trends salon in the city or across India. As part of the green trends Shair program we have created a unique ‘Shaircut’ developed by the green trends’ R&D team that ensures the donors current hairstyle does not get affected and looks exactly the same as before they donated. With Shaircut, there will be no visible impact on the look. A donor can donate as less or as much as they want, only requirement is hair should be 10 inches long. We have trained 3000 plus green trends stylist across our 375 plus salons across 50 plus cities in India so maximum people can be part of this noble cause. I am confident that this initiative will make a significant difference in the society."

The launch was kicked off by a donor taking part in the Shaircut by donating 10 inches of hair, after which the donor’s look was unchanged post the donation. green trends in an effort to spread awareness for the cause has also launched a unique concept where a pink clip-on hair extension, that represents the symbol of hair donation and hope, will be handed over to every donor along with the certificate of appreciation. At the event, the donor proudly showcased the striking pink hair strand of hair post donation.