SBI Card and IRCTC launch co-branded contactless

SBI Card and IRCTC launch co-branded contactless 

Credit Card on RuPay platform

·         Upto 10% value back on AC tickets purchased at irctc.co.in; 350 activation bonus reward points; benefits on travel, retail, dining and entertainment

·         Equipped with NFC technology enabling customers to ‘Tap and Pay’

·         Strengthens SBI Card portfolio on RuPay platform

SBI Card and Indian Railway Catering and Tourism Corporation Ltd (IRCTC) today launched the IRCTC SBI Card on RuPay platform. Designed to reward frequent railway travellers, the card offers travellers on Indian railways maximum savings proposition on their travel, together with superior benefits on retail, dining and entertainment, besides transaction fee waivers.

Cardholders of IRCTC SBI Card on RuPay platform receive upto 10% value back on AC1, AC2, AC3, AC CC bookings made at IRCTC website. The card also offers a 1% transaction fee waiver and 350 Bonus Reward Points upon card activation. Reward points accumulated on the card can be redeemed against free tickets on IRCTC website.

The card is equipped with Near Field Communication (NFC) technology. Customers can simply tap their cards at a secure reader for convenient, secure and faster transactions.

With this launch, SBI Card has expanded its portfolio on the RuPay network.

Commenting on the occasion, Mr Rajnish Kumar, Chairman, State Bank of India, said, “The market of frequent rail travellers in India is vast and there is huge potential for credit cards catering exclusively to the needs of such travellers. IRCTC SBI Card, launched in 2006, is one of the best performing travel products from SBI Card. With the launch of this flagship product onto the indigenous RuPay network, a wider audience will be able to avail of the strong value proposition offered by the card. With this launch, SBI Card once again reaffirms its commitment to bring consumers secure, value added, cashless payment solutions.”

Mr. Dinesh Kumar Khara, MD, GB & S, State Bank of India said, “Three iconic Indian brands have come together to launch IRCTC SBI Card on the fast growing, indigenous RuPay network. IRCTC SBI Card is the only credit card in with partnership IRCTC. Introduction of this marquee product now on RuPay platform will bring a powerful, one stop payment solution to a user base, which frequently travels through the Indian Railway’s vast network. It is a well-established fact that SBI Card has the largest, most diverse co-brand card portfolio in Indian credit card market. This launch will augment the travel card portfolio further.”

According to Mr. Hardayal Prasad, MD & CEO, SBI Card, “IRCTC SBI Card is one of our flagship offerings and is the only credit card in partnership with IRCTC. We are pleased to partner with RuPay to extend the IRCTC SBI Platinum card on their platform. Packed with compelling benefits and targeted at a vast audience of frequent railway travellers, this card strengthens our portfolio on the RuPay platform. In an environment where social distancing is the new normal, this new contactless card enables consumers to transact safely and securely online, and at POS (point of sale) by using Tap and Pay. Our consistent endeavour is to offer a differentiated and customised experience to diverse cardholder segments and with this launch we now hope to fulfil needs of a larger segment”

Commenting on the partnership, Mr. M.P. Mall, Chairman and Managing Director, IRCTC said, “IRCTC is one of the most widely used travel portals in the country and operates around 72% of the reserved train ticket bookings business in India. This partnership with SBI Card adds another feather in our cap with its launch and extends another Co-Branded Credit Card / Loyalty programme on RuPay Platform. It is aligned with our vision to simplify train ticket booking for frequent railway travellers. IRCTC’s biggest strength, i.e., traffic and its loyal customer base, combined with RuPay’s increasing popularity / market share and SBI Card’s Digital capabilities will be a great match and has a huge potential to reach a large segment of cardholders through this tie-up.”

Mr. Dilip Asbe, MD & CEO of National Payments Corporation of India (NPCI) said, “We are pleased to be associated with SBI Card and IRCTC for the innovative IRCTC SBI Card on RuPay platform. We believe this card would enable RuPay customers save significantly on their rail travels along with purchases in the lifestyle segment. With RuPay’s increasing market share and gaining popularity among Indian customers, the IRCTC SBI Card on RuPay platform is yet another step to provide RuPay users a delightful shopping experience”

In addition to savings on rail travel, the IRCTC SBI card offers several benefits for online shoppers. Customers can avail attractive discounts while shopping at BigBasket, OXXY, foodfortravel.in, Ajio, etc. From wellness to entertainment, RuPay offers exciting benefits to customers such as 20% discount on medicines on Medlife, 25% off on Fitternity, Re.1 for 1 Month Hungama Music, Rs. 250 off on Me N Moms, to name a few. RuPay is also offering welcome benefits to its customers like upto 40% discount on pathology and 18% off on buying medicines from 1Mg, 10% fee waiver on any UpGrad course, Rs. 250 off on shopping at The Man Company and 10% discount each on Mamaearth and Apollo Pharmacy.

To further provide an all-round shopping experience to the customers RuPay is offering 10% discount while shopping at Carlton, Aristocrat, VIP, Skybag and Caprese. RuPay Cardholders will also get upto Rs. 300 off on Myntra, 15% discount on Cuemath, 25% off on Bata, 10% off on ordering in train from Rail Recipe and 50% off on All Test Series by Adda247

Highlights of IRCTC SBI Card on RuPay platform

·         Upto 10% value back on AC1, AC2, AC3, AC CC bookings made at irctc.co.in

·         1 % transaction fee waiver on bookings made through IRCTC website

·         350 activation bonus reward points

·         Discounts on ecommerce sites such as BigBasket, OXXY, foodfortravel.in, Ajio

·         Redemption of reward points on IRCTC website for free tickets

·         Tap and pay using contactless card

·         1% fuel surcharge waiver

Mahindra initiates first-of-its-kind ‘Safe, Contactless & Digitized’

Mahindra initiates first-of-its-kind ‘Safe, Contactless & Digitized’ service experience

·         Leverages technology to offer several industry-first, zero contact service experiences for its customers

·         Resumes operations at select showrooms and workshops under strict safety procedures

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the 20.7 billion Mahindra Group, today announced its new ‘Contactless Service Experience’ for its vehicle owners, just as some of its dealerships and workshops began opening up across the country in line with Government advisories. There are many industry-first service offerings from Mahindra, which has always been at the forefront of digitizing the vehicle purchase and ownership experience in India. 

The company has resumed sales and service operations at select dealerships under a set of strict guidelines, to ensure the highest levels of safety for its customers and dealer staff. 





Mahindra is working to assure complete safety to its customers whether they get their vehicles serviced from the comfort of their own homes or choose to visit a Mahindra workshop.

Veejay Nakra, CEO – Automotive Division, M&M Ltd. said, “The launch of our unique ‘Contactless’ service, in addition to our newly launched ‘Own Online’ digital platform, will help us to provide a holistic and contactless Sales & Service experience to our customers. During these times, ensuring the safety of our customers through a hassle-free experience is of utmost importance to us. Our offering of ‘Contactless’ service experience digitally, supplements the safety precautions and strict guidelines we are implementing across all our touchpoints. We invite our customers to experience this all new way of interacting with Mahindra”.

#ContactlessService #StartSafe #WithYouHamesha @18002096006 @MahindraRise @Mahindra_Auto

The ‘Contactless’ service experience offers the following features:

1.    Customers can now avoid coming in contact with any paper documents, cash or the payment machine while getting their vehicle serviced.

2.    All repair information and records will now be made available through the company’s With You Hamesha mobile application (WYH app download - http://bit.ly/WYH-APP/With You Hamesha on WhatsApp - https://bit.ly/WYHWA). Owners will be able to view their repair orders including the parts used, job operations carried out and other associated costs including providing necessary approvals and payments online.

3.    Mahindra has launched for the first time in India, the live video streaming of recommended repairs straight from the service bay, called CustomerLIVE. Whenever required, service advisors will go live with customers over video to explain the repairs identified during vehicle examination in the workshop and service advisors utilising standard 3D images of frequently used parts to explain any wear & tear.

4.    Mahindra customers can also effortlessly & easily receive their service related documents & updates on WhatsApp (With You Hamesha’s WhatsApp account – 7208071495).

Other Service Initiatives

The With You Hamesha app provides its users the ease of booking a service appointment for a chosen slot, request a pick up & drop off, view service costs, vehicle history, warranty/ RSA renewal details, enables live chat and an industry-first chatbot, called TotBot, for swift query resolution & transactions. Mahindra has been actively engaging with customers through multiple media, providing remote support, sharing vehicle maintenance tips and keeping them updated on the status of operations at its workshops.

Guidelines for Safety and Hygiene at Mahindra Showrooms and Service Centres

Currently Mahindra has opened close to 300 customer touchpoints across India, which is approximately 30% of the company’s overall network.

Mahindra’s initiative of assuring safety & transparency through digital convenience comes in addition to a host of hygiene measures being implemented throughout its network of dealerships. The guidelines at the company’s showrooms and service centres take cognizance of all aspects of safety & hygiene during any customer interface at the dealerships and workshops – be it at the entry point, reception area or during vehicle demo, test drive, pick-up/ drop off, delivery and selecting payment mode etc.

Some of the guidelines include – the screening of customers & staff for high temperature before entering the premises, alternate parking being utilized to ensure social distancing, ensuring all safety precautions such as the use of masks, gloves, frequent hand sanitization by the customer and staff, every vehicle being sanitized before it is taken for repair work and vehicles being repaired in alternate service bays in the workshop to ensure social distancing. Great care has also been taken in drafting these safety guidelines to ensure that they align with the guidelines suggested by Government bodies.