Easybuy Launches on

Easybuy Launches on Amazon Fashion India

Customers can now shop for India’s leading value fashion brand – Easybuy on Amazon Fashion,
India’s most preferred destination for fashion

Easybuy, India’s leading value fashion retail brand, is now available on Amazon Fashion India. Amazon Fashion continues to delight customers across the country by bringing them the widest and most loved fashion selections from emerging as well as popular brands. With the launch of Easybuy on Amazon Fashion, it has made family fashion more affordable and accessible to Indian customers

Easybuy is a made in India brand conceptualized and launched with an aim to make fashion affordable for those who seek stylish apparel at minimum prices across tier 2, 3 cities as well as metros. To further its commitment with Amazon Fashion, Easybuy will create online-only brands which will be specially manufactured for the existing categories. Easybuy has identified SMEs and built a supply chain system through nurturing them, further enabling SMEs to grow along with both Easybuy and Amazon Fashion. Over the next 6 months, the offline collection will be brought online through a store fulfillment program to fulfill the needs of the customers across India. The brand will also extend its selection to new categories depending on the needs of customers. 

The launch of Easybuy on Amazon Fashion originates from the brand’s view of expanding its customer reach online across India for value fashion. Its aim is to offer “super styles” at “super prices” to its customers. The entire Easybuy collection on Amazon Fashion has over 2,000 styles, priced from INR 69 to INR 699 that features apparel selections for men and women across tops, t-shirts, dresses, jeans, trousers, shirts and also kid’s apparel. The launch offers convenient free-shipping options for all customers and the entire selection will be Amazon Prime-enabled, giving customers access to free shipping and more, across India. 

Mr. Mayank Shivam, Director – Strategic Initiatives, Amazon Fashion India said “We are very excited to launch Easybuy on Amazon Fashion. Easybuy is India’s leading value fashion retailer that offers fashion choices for the entire family. The ‘super styles’ and ‘super’ prices’ offered by Easybuy, coupled with our capabilities of making fashion more accessible to customers across India, definitely make for a special collaboration. Amazon Fashion is the preferred destination for any brand, especially when they are embarking on a new journey to revolutionize the way customers engage with fashion”.

Speaking about the partnership Mr. Anand Aiyer, Senior Vice President & Business Head, Easybuy said, “Easybuy’s launch on Amazon Fashion marks the beginning of our Omni Channel Journey and we are quite excited about it.  Easybuy is the fastest growing value fashion retailer launched by Landmark Group, India’s leading retail conglomerate and our vision is to make fashion aspirations affordable for Neo-India, which aspires to access great fashion, but at affordable prices. Easybuy is proudly made in and made for India with the objective to make aspirational fashion affordable for the entire family.  We have launched currently with over 2000 styles under 699 on Amazon Fashion bringing Super Styles at Super Prices closer to customers across India”

To shop for Easybuy apparel on Amazon India, visit: https://www.amazon.in/easybuy

Actress Yashika Anand launched Easybuy’s 12th Store

Actress Yashika Anand launched Easybuy’s 12th Store in Tamilnadu at Ambattur

Easybuy, the new apparel value retail format from the Landmark Group, Dubai launched their 12th store in Tamilnadu and 63rd store in India at Ambattur, Chennai. Landmark Group, Dubai is one of the leading retail group in the country having retail formats like Lifestyle, Max, Spar and many more under its umbrella.

Click here to watch the video: https://bit.ly/2yQIZjU

Kollywood Star Yashika Ananda inaugurated the new store.  The store is spread across 5000 sq.ft, and it offers trendy fashion for the entire family. The store provides a shopping experience with dedicated sections for Mens, Womens and Kids making shopping a pleasurable experience.

Commenting on the launch, Mr Anand Aiyer, Business Head-Easybuy said, “We are pleased to launch our 12th Store in Tamilnadu and 63rd Store in the country at Ambattur, Chennai.  Easybuy, the new value apparel retail format is poised to serve our “Nav-Bharat” customers which comprises of Non-metro & semi urban India. The customer segment is aspirational and wants to be trendy, but have a restricted choice of outlets, especially in value fashion.  Easybuy store will look at addressing this need by offering more than 1000 styles from Rs 69 to Rs 699 for the entire family.

Keeping the 'NAVBHARAT' customers in mind, Easybuy's constant endeavor is to come up with trendy and stylish range of apparel at unbeatable prices. The new festive and autumn winter collection lives to the ideology of 'Super Style, Super Price' by creating a mix of style and utility at the best price in the market.

“We are very excited regarding our expansion in this region and look forward to open more stores to further strengthen our presence in South India” he added.

The product range is trendy with curated design and colour palette for the season and at the same time appeal to the local sensibilities through appropriate styling. The store has an exciting inaugural offer of 15pcs Melamine Serving Set worth Rs 699 free on shopping of Rs.1999 and a Duffle Bag worth Rs 999 free on shopping of Rs.2999

Furthermore, shoppers can avail the card-less loyalty program and earn reward points every time they shop by just sharing their mobile number. All of this comes with an impressive shopping experience and customer-friendly service, making Easybuy, a one-stop value fashion destination for the entire family.

*About Easybuy:*

Easybuy exclusive stores are of approx. 5000-7000 sft size and have a wide range of quality clothing covering Menswear, Ladies wear, kids wear, Footwear and Accessories under “Easybuy” label. Easybuy is also available in select Spar Hypermarkets across India.

Easybuy stores are present in the Metro and Non-metro markets of Southern region of the country and has opened 63 stores across Kerala, Andhra Pradesh, Telangana, Karnataka, Tamil Nadu & Orissa