‘DARR SE DAROGE TO KUCH BADA KAISE KAROGE’: MOUNTAIN

 

‘DARR SE DAROGE TO KUCH BADA KAISE KAROGE’: MOUNTAIN DEW REINSTATES “DARR KE AAGE JEET HAI” PHILOSOPHY IN NEW CAMPAIGN WITH HRITHIK ROSHAN

 

As a brand that has always celebrated the spirit of those who push themselves in the face of fear to achieve extraordinary results; Mountain Dew® is all set to inspire the youth of India to push boundaries and move beyond fear and self-doubt through its Darr Ke Aage Jeet Hai campaign this year.

 

The beverage brand has unveiled its new power packed TVC today featuring Bollywood superstar and brand ambassador Hrithik Roshan. Taking the excitement up a notch, the film has been shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai. The TVC is a reiteration of Mountain Dew®’s belief that in the face of any challenge there are 2 choices; either succumb to fear & turn back or overcome the fear & move ahead – it is this choice that sets the real heroes apart from the rest.

 

Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’ the film opens to a birds-eye view shot from the top of the Burj Khalifa where Hrithik gears up to perform a daring stunt in front of a huge audience while representing India in making a world record. The film captures both the dilemma & the determination of Hrithik Roshan as he evaluates the choice in front of him. Hrithik takes a ‘himmat ka ghoonth’ (sip of Mountain Dew®), a resolute look crosses his face as he plunges off from the edge of Burj Khalifa on his bike defying all odds.

 

Speeding down from his bike from Burj Khalifa on a slim runway, Hrithik leaves the audience on-ground gasping with disbelief and fear as he falters and skids mid-way. However, with an unwavering spirit, Hrithik successfully makes his way to the end of the runway and emerges as a winner as audience applaud him for this jaw-dropping action.

 

Speaking about his experience of shooting the TVC, brand ambassador Hrithik Roshan said, “Mountain Dew’s philosophy of “Darr Ke Aage Jeet Hai” is in line with my belief that no matter who you are or where you are from, it is an individual’s courage in the face of fear that makes him/her a real hero. It was a thrilling experience to shoot this TVC on Burj Khalifa and I am confident that this adventurous film will resonate strongly with my viewers. With this campaign, we are striving to reach new heights – quite literally and hope to inspire the youth to uphold their confidence and face their fears head on.”

 

Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “Mountain Dew has always saluted the spirit of risk taking and pushing boundaries to achieve success beyond fear & self-doubt. This year, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. We are confident that the ‘Darr Se Daroge Toh Kuch Bada Kaise Karoge’ narrative in our new campaign will strike a chord with the consumers and the action-packed sequence featuring Hrithik on top of the world’s tallest building – Burj Khalifa will reinstate our ‘Darr Ke Aage Jeet Hai’ philosophy.”

 

The Mountain Dew® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew® is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

 

 

 

 

 

Janhvi Kapoor roped in as the 5th Bollywood star of

 Janhvi Kapoor roped in as the 5^th Bollywood star of India’s leading celebrity engaging platform – TrueFan

 

The Dhadak actress Janhvi Kapoor joins the TrueFan family

 

TrueFan, one of India’s leading celebrity-fan engagement platform has signed Bollywood’s versatile actress and daughter of veteran actress Sridevi, Janhvi Kapoor to join the platform. Janhvi Kapoor is the 5^th Bollywood star to join the TrueFan roster of celebrities after Ranveer Singh, Kareena Kapoor, Hrithik Roshan and Tiger Shroff. Janhvi Kapoor made her debut in the year 2018, with the blockbuster movie – Dhadak, which set the box office on fire, and received the Filmfare Award for the Best Debut Female. Within a short span of 3 years, the actress has garnered a huge fan base and has been widely appreciated by critics for her performance in movies such as Gunjan Saxena: The Kargil Girl and Roohi as well as Netflix series – Ghost Stories

Talking about joining TrueFan, Bollywood’s young and dynamic actress Janhvi Kapoor said, “I am so overwhelmed by all the love I have received from my fans in such a short span of time. I am very excited to join TrueFan and I can’t wait to interact with my fans and express gratitude for their continuous love and support. I am thrilled to be a part of the TrueFan family, and am looking forward to interacting with my fans and strengthening my connection with each one of them”

TrueFan is the only player in India’s celebrity-fan engagement space that has an exclusive roster of A-list celebrities.

Speaking on this announcement Mr. Nimish Goel – Co-Founder and CEO, TrueFan said, “We are ecstatic to welcome Janhvi Kapoor to the TrueFan family. TrueFan is the perfect platform for Janhvi to engage with all her fans and create memories they can treasure for life. By bringing Janhvi onboard, we continue to fulfil our purpose of providing the best celebrity experiences to fans and helping celebrities reach their fans in the deepest corners of the country.”

To play the TrueFan quiz and stand a chance of getting a personalized video message from Janhvi Kapoor, download the app here:

Android: https://bit.ly/Janhvi_on_TrueFan

iOS: https://bit.ly/Janhvi_on_TrueFan

Abhishek Bachchan reveals his favourite movie from the 90s

Abhishek Bachchan reveals his favourite movie from the 90s; Tags friends Riteish Deshmukh,

Hrithik Roshan and John Abraham to share theirs!

Click here to view:

https://twitter.com/juniorbachchan/status/1260859521892843520?s=21

Rado’s brand ambassador Hrithik Roshan launches the Rado

Rado’s brand ambassador Hrithik Roshan launches the Rado True Square in Chennai

(Chennai, India – March 2020) Rado’s brand ambassador and bollywood megastar Hrithik Roshan was the guest of honour at the Rado monobrand store, Express Avenue where is unveiled the new ‘Feel It’ retail concept and launched its True Square collection.

Speaking at the event, Hrithik Roshan said: “It is a pleasure to be here in Chennai to launch Rado’s new True Square collection at its monobrand store at Express Avenue. I have been with Rado for seven years now and I am elated to see how it continues to grow and expand across the Indian market. Bold, breathtaking and blending sleek good looks with high-tech materials, Rado watches guarantees to keep pace with even the most demanding of social calendars, weddings and festivals – and serve up serious style all day long. I identify with Rado’s spirit of uncompromising commitment to excellence and that is what makes it my preferred brand. I am happy to be associated with the brand which is innovative, dynamic and surprising with a pioneering and futuristic feel.”

Featuring stand out new pieces from Rado’s True Family is the new Rado True Square. Rado has been producing unique shaped watches which are a part of our iconic design history. The Rado True Square is a 21 st century update on a typical Rado square shape.

Ascent Meditech signs Bollywood superstar Hrithik Roshan

Ascent Meditech signs Bollywood superstar Hrithik Roshan as brand ambassador for flagship brand Flamingo

Ascent Meditech achieves Sector first - First-time ever that a Bollywood actor roped in to endorse medical devices & aids brand

Unveils campaign highlighting ‘An Aid for a New Life’ for all Indians

Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products, has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 300+ products, are accepted by consumers in 47 countries globally, synonymous with quality that can be trusted. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic soft goods, mobility, wound-care and healthcare products.

Mr. Rajiv Mistry, Founder MD, Ascent Meditech Ltd., said, “Ascent Meditech has many firsts to its credit across our decades old journey and the appointment of Hrithik Roshan is a pioneering initiative in our sector. In today’s age of ever-growing aspirations, achievers feel that mobility is the key to a successful life. Everyone is looking for recuperative ways and means to do away with body niggles, sprain and pain.” He added, “We are proud that Hrithik Roshan has been an avid user of our products and now reposes his complete trust and faith in Flamingo products nurtured over decades of research & development. Our continuous focus on quality products is aimed at providing ‘an aid for a new life’ to our present and future consumers. Flamingo products are suitable across all age groups from children to senior citizens.” Several celebrities and prominent personalities also use Flamingo.

The supremely fit and fantastic Hrithik Roshan, the first-ever celebrity endorser in the medical devices sector, says, “Life is all about one journey to the other; one goal or milestone after the other as we chase our dreams. We persevere with our passion, determination, stubbornness, hard work and self-belief. My new slice-of-life TVC is an ode to those achievers who battle physical and psychological discomfort to keep going. For 27 years, Flamingo has been offering people the right kind of relief and support to help them realize their dreams and desires.”  

While Flamingo products under the Orthopaedic and Healthcare segments cater to the various musculoskeletal and lifestyle-related disorders respectively, the focus of products under the Mobility and Wound segments is directed towards mobility impairment and wound care.

One of the most popular and therapy products that consumers across the world are trusting is Flamingo Orthopedic Heat Belt, the flagship product of Ascent Meditech Ltd. - a result of years of research & development, innovation and adaptability.The Company also offers wide range of products. Orthopedic Soft Goods (OSG) for upper extremity, lower extremity & spine. Mobility Aids/Assistive devices to improve mobility of people whole range of bandages for home & hospital use. Health care products based on cold therapy & hot therapy.Healthcare products include: Flamingo Hot n Cold Eyes Mask, Flamingo Cool Eyes, Flamingo Cool Pack and Fahrenheat Sauna Belt, Flamingo Orthopaedic Heat Belt, Lumbar Sacro Belt etc.

Flamingo OSG products include Cervical Supports, Shoulder Clavicle Elbow Support, Chest Supports, Wrist Forearm Thumb Supports, Arm Supports, Abdominal Belt ,  Back Supports, Back Rest Series, Compression Supports, KneeCap, Anklet, Silicon Products Series, Splints, Medical Compression Range, Traction Kits Accessories, Premium Range, Pediatric Products, Walker (Pediatric), Seat Cushions, Diabetic Anti Skid Socks, Gel Product Series, Sports Accessories, etc. Bandages include Flamiplast (Elastic Adhesive Bandage B. P.), Flaminette (Cotton Stockinette Bandage), Flami-Fix (Elasticated Tubular Bandage), Flamigrip, Flamiband,Flamicrepe, Flamitape (Z.O.T.), Flami POP, etc.

Ascent Meditech Ltd. is one of the fastest growing consumer healthcare product organization addressing the needs of orthopaedic, healthcare, wound and injury market through an extensive range of quality products. It is an ISO 9001:2015 organization, having acquired ISO 13485:2016 & ISO 22716:2007 standards for Medical Products. The Company has five manufacturing facilities, which have WHO-GMP standards and its major products are CE certified and U.S. FDA compliant.

The TVC has been conceptualised and produced by Roop Dutta Naik of Zip, Zaap, Zoom Productions.

Click Here the Links:

https://www.youtube.com/watch?v=rELb0CFHHSY

https://www.youtube.com/watch?v=jio6zHLaixA

First Look of Sanjay Khan's Autobiography

First Look of Sanjay Khan's Autobiography 'The Best Mistakes of My Life'

Hrithik Roshan tweets the first look of Sanjay Khan's Autobiography

Mumbai, 20^th September 2018: Veteran Bollywood Actor Sanjay Khan's autobiography, "The Best Mistakes of My Life' is all set for its grand Diwali launch. The first look of the book was tweeted today by Hrithik Roshan and has a young and handsome Sanjay Khan on the cover.

Hrithik tweeted, ‘He is the original Khan and what a story he has to tell. Sanjay Khan's autobiography is going to be out soon. Here's the first look of his autobiography titled 'The Best Mistakes of My Life.'

The legendary actor's autobiography will present an honest and in-depth account of Sanjay Khan's life - his entry and career in the Hindi film industry, relationships and friendships, adventures and accidents.

The autobiography interestingly titled 'The Best Mistakes of My Life' has the actor-author at his candid best with a bare-all look at his journey in Bollywood and outside of it. From films to politics to his near-death accidents, Khan writes on all his life-changing moments

Sanjay Khan has acted in more than 40 films and produced and directed films like Chandi Sona, Kala Dhanda Gore Log and the television classic The Sword of Tipu Sultan.

He is the recipient of the 'National Citizen Award' twice, The 'Rajiv Gandhi Award for Excellence', the 'Gem of India Award for Excellence' among many other honors.

Below are the official handles of the book:

Facebook: https://www.facebook.com/TBMOMLbook/photos/a.2257561037811884/2257560941145227/?type=3&theater

Twitter:

https://twitter.com/TBMOMLbook/status/1042686145409294336

Instagram:

https://www.instagram.com/p/Bn8NTZXhA26/?utm_source=ig_share_sheet&igshid=1k6883x6srnwc

Hrithik Roshan releases two posters

Hrithik Roshan releases two posters of Super30 

on the occasion of Teacher's Day

On the occasion of Teacher's Day,  Hrithik Roshan shared two posters of Super 30, one introducing his character of Anand Kumar, the mathematician who trains underprivileged students for IIT entrance exams and the other one has him surrounded by his students. 

Attached are the newly released posted and below are his tweet links. 

https://twitter.com/iHrithik/status/1037167449416851458 

https://twitter.com/iHrithik/status/1037151129694552064 

Also starring Kumkum Bhagya fame Mrunal Thakur, Super 30, produced by Sajid Nadiadwala and Phantom Films, is scheduled to hit the theatres on January 25, 2019.