ABP Network goes live in

 ABP Network goes live in Tamil Nadu

The new digital platform will present authentic
and compelling stories that appeal to Tamil audiences

ABP Network has announced its entry into the Tamil Nadu market with the launch of its brand new digital platform, ‘ABP Nadu’. With this launch, the network plans to make major headway in the ultra-competitive Tamil digital news space. Extending its belief in empowering the audience with unbiased and credible news, ABP Nadu enters the market with the determination to create an informed and open society.

Over the course of its journey, ABP Network has emerged as a pioneer within the regional news & content sphere. Their regional channels and digital platforms have successfully created a strong brand equity in their respective markets by truly entrenching themselves into the culture and ethos of every region they serve. ABP Network is successfully running regional channels/digital platforms in West Bengal (ABP Ananda), Maharashtra (ABP Majha), Gujarat (ABP Asmita), Punjab (ABP Sanjha), Uttar Pradesh & Uttarakhand (ABP Ganga), and Bihar (ABP Bihar). 

As the network expands its presence to South India as well,  the new digital platform will promise to present authentic and compelling stories that appeal to Tamil audiences.

ABP Network believes that the virtues of the Tamil language, its rich literature, and vibrant culture have always been an integral part of Tamil Nadu’s identity. ABP Nadu will, therefore, resonate with the new progressive evolution of the state and serve to bring alive its new narrative in a colourful, vibrant, and in a manner that accentuates its nativity.

The digital news portal will offer a wide range of content choices to the users such as unique pieces on the burning issues of Tamil Nadu, in various content formats such as expert opinion pieces, data stories, and videos. With a special emphasis on youth-oriented topics, ABP Nadu will feature 50 news stories, 10 special stories, and 20 videos daily for its users. It will provide 360-degree coverage by showing political analyses, breaking news, news dissection and in-depth stories across various beats such as entertainment, education, finance, gaming, technology, and auto.

Speaking on the announcement, Mr. Avinash Pandey, CEO, ABP Network, said, “We are excited to be catapulting into the ultra-competitive Tamil digital news space. The Tamil content market is well-primed for disruption, making this an opportune time for our entry. Not only does it have a high internet adoption rate but the people too, are digitally savvy and highly engaged in accessing news content online. Therefore, we hope, ABP Nadu will be successful in addressing the growing information needs of the people of Tamil Nadu, and enable us to create bigger strides in the realm of regional news.”

Vi teams up with Disney+ Hotstar to offer its customers

Vi teams up with Disney+ Hotstar to offer its customers 1-year of LIVE sports & the world’s best stories in their language

~ Launches new prepaid packs starting INR 401/- and postpaid packs starting INR  499/- with an  annual subscription to Disney+ Hotstar VIP ~

~ Enables customers with unlimited LIVE sporting action, latest blockbuster Bollywood movies, exclusive Hotstar Specials and much more ~

India’s leading telecom brand, Vi collaborates with Disney+ Hotstar, one of India’s leading video streaming platforms to bring high quality entertainment and a year full of Cricket to Vi customers. This coming-together aims to bring the best of video content to Indians across the two most popular genres of Entertainment and Cricket.

 With the new packs, Vi customers  will now be able to watch everything that Disney+ Hotstar VIP has to offer – right from 12 months of non-stop cricketing action to the latest blockbuster movies in Hindi & Tamil (Ajay Devgan’s Bhuj: The Pride of India, Abhishek Bachchan’s The Big Bull, Arya’s Teddy), the best of global movies and shows dubbed in Hindi, Tamil & Telugu, including Marvel’s Super Hero movies & shows (The Falcon And The Winter Soldier, Avengers: Endgame, Iron Man 3), latest animation movies (The Lion King, Frozen 2), popular kids shows (Doraemon, Shinchan), and exclusive Hotstar Specials (Live Telecast, OK Computer, Special Ops 1.5, Aarya Season 2, Criminal Justice: Behind Closed Doors), LIVE-sporting action and much more!

Commenting on the partnership with Disney+ Hotstar, Avneesh Khosla, CMO, Vi said “Cricket is a religion in India - The mass appeal and the sheer passion it evokes amongst fans is unparalleled. In line with our partnership driven content strategy, I am now delighted to announce our association with Disney+ Hotstar that gives our customers access to all the cricketing action all through the year, along with the best of entertainment that Disney+ Hotstar offers through Hotstar Specials, Hotstar Multiplex, and all global movies & shows. With this initiative, we want to provide all Vi consumers the opportunity to watch the best of cricketing action live on Vi Giganet - India’s fastest 4G network.”

Prabh Simran Singh, EVP, Disney+ Hotstar said, “Our philosophy is to bring World’s best entertainment to every Indian, and we are delighted to collaborate with Vi to make Disney+ Hotstar VIP accessible to their users across the country. With the packed calendar of exciting cricket action this year - combined with the high-quality impactful stories Disney+ Hotstar offers - we are delighted to entertain Vi’s large customer base of Indians throughout the year. This is yet another step for Disney+ Hotstar in our journey to create & lead the video subscriptions category in the country.

For Vi Prepaid users: Vi is launching 3 new unlimited recharge plans + 1 data only plan that will offer the 1-year Disney+ Hotstar VIP subscription as a bundled benefit. All new and existing customers will be able to avail of the offer with these recharges, starting 10^th March’21.

s. 401; Validity- 28 days

	Rs. 601; Validity- 56 days	Rs. 801; Validity- 84 days	Rs. 501, validity – 56 days
Offering: ●                    1 year Disney+ Hotstar VIP subscription ●                    100 GB 4G Data (3GB/Day + 16 GB extra) ●                    Unlimited Calls	Offering: ●                    1 year Disney+ Hotstar VIP subscription ●                    200 GB 4G Data (3GB/Day + 32 GB extra) ●                    Unlimited Calls	Offering: ●                    1 year Disney+ Hotstar VIP subscription ●                    300 GB 4G Data (3GB/Day + 48 GB extra) ●                    Unlimited Calls	Offering: ●                    1 year Disney+ Hotstar VIP subscription ●                    75GB 4G data

For Vi Postpaid Users: Very attractive offers on plans with rentals of 499 and above giving 1-year Disney+ Hotstar VIP subscription on existing plans along with all the other benefits. Vi customers on other plans can switch to any of these plans and avail of the offer.

Post Paid Offering	Entertainment+ 499	Entertainment+ 699	REDX
Unlimited Voice	YES	YES	YES
Data	75 GB	Unlimited	Unlimited
Data Roll-over	200GB	-	-
Disney+ Hotstar VIP	YES	YES	YES
Amazon Prime	YES	YES	YES
Vi Movies & TV – VIP access	YES	YES	YES
Netflix	-	-	YES
Airport Lounge access (3 domestic & 1 international/year)	-	-	YES
International roaming pack for 7 days- worth Rs. 2999/year	-	-	YES

 

ZEE5’S HiPi PREMIER LEAGUE

 ZEE5’S HiPi PREMIER LEAGUE PROMISES AN ENTERTAINING FIESTA
DURING THE T20 CRICKET EXTRAVAGANZA

India is the land of diverse cultures. Each city, each region brings its own dynamic mix of people and traditions. However unique they may be, what binds all of them together, undoubtedly, is ONE unifying factor – the love for CRICKET! Be it the Cricket World Cup, an ICC tournament or the Indian Premier League, the craze for cricket is nearly present amongst every Indian.

With the onset of the 2020 season of the IPL, fans are eager to engage more with their beloved sport,
their favourite team and the sportsperson they love to cheer for. Making the T20 cricket extravaganza
even more exciting during the pandemic, ZEE5, India’s entertainment super-app, has curated its own
entertaining HiPi Premier League (HPL) on the app’s UGC platform – HiPi, to enable fans to partake in
one of the biggest sporting spectaculars of 2020. HPL went LIVE on 19 th September 2020 and has taken content creators by storm by giving them a reason and a platform to celebrate cricket.

The HPL is divided in 8 exciting teams with captains who are well-known celebrities and renowned
influencers. HPL Gurus (captains) like Sugandha Mishra, Sanket Bhosle, Gaurav Gera and Ssumier
Pasricha have started the competition to become the ultimate champions of the league by creating
some exciting short videos to entertain and engage with the audience. The 8 competing teams have
been formed keeping the actual tournament team and the regions they represent. Hyderabad Hippers,
Mumbai Mastis, Delhi Dhoomers, Rajasthan Rockstars, Punjab Putters, Chennai Swaggers, Bangalore
Badshahs, and Kolkata Khiladis are the teams on HPL. The teams are creating exciting content and
engaging through their captains/gurus while encouraging more people to join their teams to support
their favourite players.

Mr. Manish Kalra, Senior Vice President and Business Head – AVOD, ZEE5, India, said, “ZEE5’s journey towards becoming the one-stop entertainment destination is fuelled by the platform’s innovations that cater to the larger consumer segment. The launch of HiPi also stemmed from this vision and has delivered the perfect place for India’s finest creators to craft content and attain the fandom status. Cricket being a strong sentiment in India, the launch of the HiPi Premier League (HPL) will provide these

crazy fans one more opportunity to express through engaging and fun content. HPL will truly redefine
the cricketing experience by enhancing the T20 tournament’s reach through contribution from the
content creators and brands together.” Echoing these sentiments, some of the gurus of HiPi’s Premier League also shared views on how excited they are, to be a part of HPL.

Sugandha Mishra shared, “The lockdown has resulted in cricket fans craving for every opportunity to
engage since they are unable to attend live matches to witness their favourite teams in action. The HPL
is set to fill that void that the fans have been waiting for. I am excited to be a part of this unique
initiative and look forward to express my love for the biggest cricket tournament on HiPi.”
Gaurav Gera said, “The HPL is a distinctive initiative by ZEE5 which celebrates the nation’s favourite
sport in a unique way! It will be entertaining, engaging and exciting for fans to not only consume, but
also, create entertaining short format content, participate in challenges, learn more about the game and
the players. Be it the fun quizzes, polls or challenges or trivia, the HPL is going to be every cricket lover’s dream platform to express their love for the game in creative and engaging ways.”

Ssumier Pasricha remarked, “All the teams boast of such fun creators that we can expect some
fireworks each day with the HPL. This will also inspire more fans to come up with their unique videos
and engage with other creators, viewers and brands throughout the league. Be it entertaining
challenges, contests, or creativity the HiPi Premier League is sure to encourage the super fan in all of
us!”

Pammi Aunty aka Ssumier added, “Apni team nu sport karo te onna nu jitao and make them win
HorKi.”

Bringing one more reason to cheer for fans, ZEE5 has ensured that the lockdown doesn’t restrict the
interaction of fans with the sport by encouraging them to participate in the HPL. Users whose videos ge

maximum likes in a day and in a week, in addition to the season’s leading content creator is entitled to
win the exciting HiPiZen of the Day, HiPiZen of the Week and the Grand Prize awards.

Come one and all, let’s HPL on ZEE5’s HiPi