IIFL Finance signs Rohit Sharma as First-Ever Brand

IIFL Finance signs Rohit Sharma as First-Ever Brand Ambassador

IIFL Finance, Rohit Sharma Come Together to Say #SeedhiBaat

IIFL Finance, one of India’s leading Non-Banking Finance Companies, with over Rs 36,000 crore of assets under management, has signed up India’s superstar cricketer Rohit Sharma as its first-ever Brand Ambassador.

IIFL Finance endeavours to stand out for talking straight and being honest with its customers. This ties in perfectly with Rohit Sharma who is known for his straight and effective approach to batting, successful captaincy, and a clean image. 

Besides being the vice-captain of the Indian cricket team in limited overs format, Rohit also holds the record for the highest individual score in one-day internationals (ODI), the only player to hit three double centuries in ODIs, and four-times winning captain of Indian Premier League (IPL).

Speaking on the association, Mr R Venkataraman, Managing Director and Co-Promoter, IIFL Group said, “We are glad to announce India's leading batsman, Rohit Sharma, as IIFL's brand ambassador. He is renowned for his straight drives. We believe in 'Seedhi Baat' or doing business the straight way.  We do this by being customer centric, offering relevant and simple products and ensuring transparency in our processes. Rohit is a living representation of brand IIFL values.”

Commenting on the association, Rohit Sharma said, “I am happy to be associated with IIFL Finance. #SeedhiBaat is how I live my life and play my cricket. One needs not just skills but also honesty and empathy to become a successful cricketer. And as a captain, I believe in straight talk as that is the key to success.” The cricketer is exclusively managed by IMG Reliance.

Interestingly, the first-ever campaign by IIFL Finance with Rohit Sharma is not a product promotion campaign but a public service message advising people on safety guidelines and rules to follow during lockdown to fight Covid19 outbreak. In the 30-second message titled “Rohit Sharma Ki Seedhi Baat”, Rohit in straight words urges people to stay at home, for the time to hit centuries and sixes will come later. This is a unique initiative which is very relevant considering the current situation.

Here is the link to the video: https://www.youtube.com/watch?v=vCe-Ndo1Ljc  

IIFL Finance, through its subsidiaries, offers a wide spectrum of products such as Home loan, Gold loan, Business loan, Microfinance, Capital Market finance, Developer and Construction finance to a vast 30 lakh customer base. IIFL Finance has widened its pan-India reach through extensive network of branches spread across the country and various digital channels.

Asirvad Microfinance crosses Rs 5,000 crore in AUM

Asirvad Microfinance crosses Rs 5,000 crore in AUM

Asirvad Microfinance Limited, a subsidiary company of Manappuram Finance Limited, has achieved a significant milestone of Rs 5,000 crore in assets under management (AUM). In a statement released to the media, Mr.  Raja Vaidyanathan, Managing Director, said that “Asirvad has taken the route of multi-state business operations to achieve this milestone. The company is rated AA-/Stable by CRISIL, the highest credit rating in the MFI sector”.

Mr. V. P. Nandakumar, Chairman of Asirvad, said, “Asirvad has continuously improved its risk management practices by increased automation and digitization, in line with our objective to offer our services to clients at a competitive rate.”

Asirvad caters to over 21 lakh women members through its 1,037 strong branch network spread across 314 districts in 22 States. It has a well-diversified portfolio, with AUM exceeding INR 200 crore and more than 1 lakh members in 10 states. It has recently upgraded its entire operations through the e-onboarding process of clients at their doorstep. According to Mr. Vaidyanathan, after the up gradation, Asirvad aims to reduce the turn-around time to less than five days for its loan offering services. Further, the entire loan documentation process of the company is now digitized.

Asirvad Microfinance was acquired by Manappuram Finance Limited in February 2015. At the time, the company’s AUM was around Rs.300 crore.

is milestone. The company is rated AA-/Stable by CRISIL, the highest credit rating in the MFI sector”.

Mr. V. P. Nandakumar, Chairman of Asirvad, said, “Asirvad has continuously improved its risk management practices by increased automation and digitization, in line with our objective to offer our services to clients at a competitive rate.”

Asirvad caters to over 21 lakh women members through its 1,037 strong branch network spread across 314 districts in 22 States. It has a well-diversified portfolio, with AUM exceeding INR 200 crore and more than 1 lakh members in 10 states. It has recently upgraded its entire operations through the e-onboarding process of clients at their doorstep. According to Mr. Vaidyanathan, after the up gradation, Asirvad aims to reduce the turn-around time to less than five days for its loan offering services. Further, the entire loan documentation process of the company is now digitized.

Asirvad Microfinance was acquired by Manappuram Finance Limited in February 2015. At the time, the company’s AUM was around Rs.300 crore.