ZEE5 premieres Batti Gul Meter Chalu

ZEE5 premieres Batti Gul Meter Chalu

ZEE5, the fastest growing OTT platform in the country, is all set to stream Batti Gul Meter Chalu, first time on digital, since its theatre release. Starring Shraddha Kapoor and Shahid Kapoor in lead roles, the movie will be exclusively available for ZEE5 subscribers from today, 22^nd November.

Written and directed by Shree Narayan Singh, Batti Gul Meter Chalu is a social drama which highlights the plight of people suffering at the hands of power companies and their constant struggle to make themselves heard. The story grips you with its real-life screenplay, powerful dialogues and gripping performances by the cast.

Manish Aggarwal, Business Head, ZEE5 India said, “We are consistently strengthening our World Digital Premiere property with blockbuster titles for our viewers. So far, movies like Veere Di Wedding, Parmanu, Padman, Mulk and many more across Hindi, Marathi, Bengali, Tamil, Telugu, have garnered a positive response across markets. Batti Gul Meter Chalu talks about an important issue and will definitely resonate with our audience. With a strong line-up of latest movie releases, we plan to make ZEE5 the undisputed digital entertainment destination.”

Vinod Bhanushali, President – Marketing, Licensing and Publishing, T-Series said, “Releasing the movie on ZEE5 will help us multiply the reach and highlight the issue among relevant audiences. This movie is an honest attempt to address a deep-rooted concern and it is made in such a way that it entertains yet gives out a strong message. The World Digital Premiere on ZEE5 is be a good development for all those who have missed watching the movie in theatres.”

From Padman, Veere Di Wedding, Mulk, Parmanu and many more in Hindi to Faster Fene, Gulabjaam, Mercury and so on across languages Hindi, Marathi, Bengali, Tamil, Telugu, ZEE5 continues to digitally premiere blockbuster movies across languages.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year.

ZEE5 to globally premiere ‘MULK’ on Digital platform

ZEE5 to globally premiere ‘MULK’ on Digital platform

ZEE5, one of India’s leading digital video on demand platforms is set to strengthen its movies catalogue with the global digital premiere of recent blockbuster movie Mulk. Featuring award-winning actors Rishi Kapoor and Taapsee Pannu, Mulk will premiere exclusively for ZEE5 subscribers on 3^rd October.

Mulk is an intense drama based on a true story where a Muslim joint family from a small city in India is trapped in a dark controversy and trying to reclaim their honor. The movie focuses on some hard-hitting issues and other faces of terrorism which are often hushed about. Directed by Anubhav Sinha, the movie sets out to uncover the prejudice that seeds people’s perception for the Muslim community in our country.  The movie also features a well-known star cast including Prateik Babbar, Rajat Kapoor, Ashutosh Rana, Neena Gupta among others.

Manish Aggarwal, Business Head, ZEE5 India, said, “We have been receiving a great response to our exclusive digital premieres and the global premiere of Mulk will further drive engagement with the viewers. We have already premiered superhit films like Padman, Parmanu, Veere Di Wedding to name a few and they have all been well received. We will continue to have interesting additions to our movies catalogue with latest blockbuster releases straight after the theatre release providing unlimited entertainment options to our viewers combined with quality content.”

Director Anubhav Sinha commented, “We are delighted to associate with ZEE5 for the global digital premiere of Mulk. While we received a fabulous response on the theatre release, I’ve been inundated with enquiries from people who missed it in the theaters for its digital release. ZEE5 with its wide global reach will help those audience watch the film. We hope for a similar feedback and support from consumers for the digital release as well.”

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.