RED FM and Penguin India launch a new podcast

RED FM and Penguin India launch a new podcast ‘Hooked on Books’
to engage listeners during lockdown

One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with Penguin India to launch a new podcast ‘Hooked on Books’ today. The podcast will engage RED FM’s listeners with award-winning authors to revive their love for books amidst the lockdown. There is a compelling line-up of authors to keep you hooked to the podcast – Ruskin Bond, Ravinder Singh, Sonia Singh, Shiv Aroor, Manisha Koirala, Namita Gokhale, Raageshwari, Cyrus Broacha, Durjoy Datta, Luke Coutinho, Anand Neelkantan and Esha Deol.

  

From light-hearted conversations, to engaging with renowned writers about their writings, this podcast is a perfect audio fix for people who like to delve beyond the books. RED FM RJs will talk extensively with these well-known authors to give listeners a sneak-peek into their bookshelves and their writing journeys. The podcast will be available on RED FM India app. 

Speaking on the occasion, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “I strongly believe that books have a unique power to rejuvenate and calm us during difficult times. As an avid reader, I too have experienced the therapeutic power of reading books.

It really helps you to cope with stress and anxiety which are quite prevalent these days owing to crisis we are going through these days. Books are like a companion that give wings to our imagination, introduce you to new characters and have an engaging story. To empower all our listeners and revive their love for books, RED FM has collaborated with Penguin India to launch a new podcast ‘Hooked on Books’. Through this podcast series, RED FM RJs will weave interesting conversations with various well-known authors. Every book brings a unique set of emotions and refuels positivity. We hope the podcast will refresh our listeners and help them deal with these difficult times in a better way.”

Speaking about ‘Hooked on Books’, Preeti Chaturvedi, VP- Marketing and Strategic Alliances, Penguin Random House India, said, “Books have a way of being relevant across time periods and formats. And here was an opportunity to engage with a fresh audience through the medium of podcast around books. With this partnership, our authors will take the audience through a journey of stories and help add a touch of positivity in these trying times.”

Penguin India is the largest English language trade publisher in the subcontinent.

Stay tuned to 93.5 RED FM for more details!

Publisher, Penguin was highly impressed

Publisher, Penguin was highly impressed with Sanjay Khan’s autobiography

Sanjay Khan’s story is not just adventurous but also inspiring. Deemed to be one of the most handsome men in the industry, Sanjay Khan has given Bollywood some of his best works like Ek Phool Do Mali, Mela, Intaqam, and Dhundh amongst the rest, not only as an actor but also as a producer and director.

When an ill-fated event took place on the sets of The Sword of Tipu Sultan in 1989, Khan was majorly injured and had to undergo 73 surgeries at that time. With a long, illustrious journey filled with ups and downs, Sanjay Khan has decided to pen down his enthralling life story into an autobiography and his fans cannot be happier!

Even the book publisher, Penguin India was so impressed with the draft that they are planning to make ‘The Best Mistakes of My Life’ authored by Sanjay Khan their biggest launch of the year. Commenting on the same, Milee Ashwarya, Editor-in-Chief, Commercial and Business Books, Penguin Random House India said, “The Best Mistakes of My Life by Sanjay Khan is our exciting new offering for readers this festive season. An inspirational and engaging book, it presents a glimpse into the struggles and triumphs of Sanjay Khan’s life and what one can achieve with determination and indomitable human spirit."

Published by Penguin India, The Best Mistakes of My Life authored by Sanjay Khan, will be launched on 28th October, 2018.