Actor Vidya Balan visited Mata Amritanandamayi Ashram

Actor Vidya Balan  visited Mata Amritanandamayi Ashram at Nerul, Navi Mumbai on the occasion of the Brahmasthanam Festival.On the occasion, actor Vidya Balan along with Amma distributed sarees to the ladies of Ransai village in Panvel District, which is one of the 101 villages adopted by Amma.

The actor is an ardent devotee of Amma and has been attending her discourses for the past several years. She said ““I have been an ardent devotee of Amma since I was a child, and her way to dealing with situation through love has always fascinated me. Often I used to wonder as to why so many people throng to hear her in large numbers, but later I realised that devotees are bowled over by her simplicity and love. Amma’s religion is the religion of love, and it is around this philosophy I am trying to lead my life. To me, Amma is Love Incarnate, the Universal Mother who cradles the world in her all-encompassing embrace

Mr. Ajith Kumar proceeding at the brisk pace with entire team

AK 59 

Mr. Ajith Kumar starrer AK 59 is proceeding at the brisk pace with entire team pushing its bars of excellence in nurturing it efficiently. With the official announcement involving the film’s worldwide 2019 Summer release being affirmed on the commencement of shooting, Producer Mr. Boney Kapoor  who kick-starts his production venture in South through his home banner Bayview Projects LLP. feels so much delighted on getting the right team of star-cast and technicians. 

“As I have said earlier, my journey with Ajith Kumar had started from the time he worked with my wife the late Sri Devi in English Vinglish. It all started as a wish from her end, where she felt it would be nice to have Ajith doing a Tamil film produced by our production house. What started as an informal wish eventually got its shape as we mutually  came forward choosing a content that appropriately deals with something to do with the current situation.Sridevi herself was immensely happy with the core content we chose to work with. I am happy now to see that the entire project is getting materialized and is proceeding at its brisk pace. Moreover, I feel happy as my travel with Ajith Kumar isn’t going to be limited merely with a film, but we will immediately start working on a new film from July 2019 that will have a huge release in April 2020.” says Boney Kapoor. 

As he furnishes the complete details about cast and crew of AK 59, Boney Kapoor adds, “Personally, I have always been a film buff, who curiously looks at the posters of any movies to see who’s who in the star-cast and technical crew.  Films with good contents need perfect team to execute and deliver it. I am literally happy to have found such a team for my debut production through Bayview Projects LLP. 

Filmmaker Vinoth has proved himself to be a master of versatile craftsmanship in his erstwhile movies.  His discipline and distinct commitment in translating the words into pictures absolutely as promised is brilliant. I always believe for any movies irrespective of genres of themes, ‘Music’ is the ultimate asset in elevating its substantiality.  In this aspect, Yuvan Shankar Raja’s music has intensified the soul of movies, especially in the emotional context.  This film has found more of such talents and powerhouses, who I believe will definitely escalate it.” 

Getting on to speak about others in the star-cast, Boney Kapoor says, “It’s nice to introduce Vidya  Balan to the Tamil audience.She is paired with AjithKumar and  her role is a very special . Shrada Srinath has been displaying plenty of promise and we are  casting her in the pivotal role.  Rangaraj Pandey plays a very important character too. Adhik Ravichandran, Arjun Chidambaram , Abhirami Venkatachalam, Andrea Tariang, Aswin Rao, Sujith Shankar and others will add up the realistic chroma of this film.” 

The film’s technical crew comprises of Nirav Shah (Cinematography), K. Kathir (Art Director), Dhilip Subbarayan (Stunt Master), Poornima Ramasamy (Costume designer) Gokul Chandran (Editor),  P. Jayaraj  (Executive Producer).

Palam Silks is proud to be the official saree sponsor

Palam Silks is proud to be the official saree sponsor for the movie NTR Kathanayakudu. Ms Basavatarakam, NTR’s wife, played by Vidya Balan wore beautiful weaves of Palam Silks throughout the movie in Telugu, Hindi and Tamil versions. We have created a range of silk sarees called Tarakam Collection starting from 3,000 to 10,000 inspired form the sarees created for Vidya Balan.

NTR Kathanayakudu is based on events that took place in the 50’s. From our end, a lot of background work had to be done to analyse the styles of kanchipurams that were in trend nearly 70 years ago.

Keeping in mind that Mr NTR started his career from a modest background, we had to design very elegant cottons and printed silk for Vidya Balan in sober shades carrying the same whiff of sarees purchased from a nearby under-the-shade cozy saree shop, over well- established retail stores.

We created a lot of mauve, moss greens, marrons and purples, yellow and black combos with small borders. We used a lot of temples, border bhuttas, gold zari checks and annambhuttas with piping borders in gold zari. For few sarees we had attached small and medium stripes of gold border to make Vidya Balan look as traditional as possible in south Indian flavours. We have also styled the small borders in the shape of temple patterns, rudraksh pets and ikhat borders. Since Vidya Balan plays a very rich-in-character role, she looks absolutely regal in traditional kanchipurams.

Out of 100 sarees that were specially made for the movie, Ms Vidya Balan handpicked 30 to 40 sarees to suit her role in the movie. Since Palam had always promoted unusual kanchipurams since its inception, we ventured into a genre which was never experimented in the past 15 years. It was a great experience to create design pallet that has a touch of Palam and tradition in the collection.

Palam Silks has just launched a contest called “Vidya’s Choice” .All you have to do is, visit any of the stores in Chennai and check out Tarakam Collection. Pick your favorite saree from the collection and gift it on our behalf to the very beautiful Vidya Balan. If your saree matches Vidya’s choice, you will get a chance to meet Ms Vidya and gift the saree in person!