Ever
wondered, when you had ordered your homely lunch from your nearby meal
provider, as to who is running the show there?
Or, who is rendering the beautician services in your neighborhood
boutique? Or, who is behind the agency
which is providing healthcare services to your ailing parent? You will truly be surprised to learn that
quite a numberof these enterprises are owned and managed by women!
They carry on their business and contribute to their home, society as well as
the economy, nobody ever pausing for a moment to thing about them! It is here that one such entrepreneur, from
The Naturals and the House of Brand Avatar, decided that the efforts of these
unsung women should get some recognition and out of such decision was born THEHOMEPRENEUR
AWARDS(SuyasakthiVirudhugal).
These awards, which have run 2 successful editions, have created a platform
to Recognize, Reward, Celebrate and Transform such home-based businesswomen who
are carrying on diverse business activities from home starting from baking,tutoring,freelancing,
beautician, writing, healthcare services to catering.
Considered
under a dozen categories (Agriculture, Arts & Culture, Beauty &
Wellness, Education, Food & Beverages, Home Professionals, Healthcare, Home
Retail, Media Entertainment, Sports & Fitness and Social Welfare), these
awards are finalized by the following panel of jury comprised of eminent women
from multiple disciplines
Dr. Mariazeena Johnson -
Pro Chancellor, Sathyabama University
Ms. VeenaKumaravel -
Founder, Naturals Salon
Ms. RohiniManian, CEO of
Global Adjustments Services & Editor in Chief, Culturama Living
Ms. ArunaSubramaniam -
Trustee Bhoomika Trust
Dr. Saundarya Rajesh - Founder-President, AVTAR Career Creators & FLEXI
Careers India
Ms. HemaRukmani–CEO, Thenandal Entertainment
Ms. Nina Reddy –
Managing Director,Savera Hotels
Ms. SushilaRavindranath
– Journalist, Columnist and Author
Ms. RinkuMecheri -
Social Entrepreneur & Founder of Chennai Volunteers
Dr. LathaRajan –
Founder, Ma Foi Strategic Consultants
Ms. Lakshmi Ravichander
– Founder of Event Art
Ms. DivyaSathyaraj -
Nutritionist
Ms. PoornimaRamasamy,
National Award Winning Costume Designer & Stylist cum Entrepreneur
The interesting numbers
tell the success story and overwhelming popularity of these awards. The first two Seasons involved thousands of
valid nominations from Tamil Nadu (both Offline and Online), shortlisting of
1800 nominations, one-on-one interviews with 300 entrepreneurs and finally
shortlisting of over 90 women for the coveted awards. There have been workshops and consistent
mentoring support from the Jury Members.
Announcing
the 3rd Edition, where the registration process commences on 2nd July and
closes on 10th Aug., followed by interviews starting from 23rd Aug.,
culminating in the colourful Awards Function on 15th Sep., Mr. Hemachandran,
CEO of Brand Avatar mentioned that the most heartening aspect of two editions
of Homepreneur Awards had not only been the recognition of them but also how
Homepreneurs benefited from the engagement that happened beyond the awards.
Their opportunities multiplied, networks increased and enriched their knowledge
through the workshops conducted after the awards. The introduction of
HOMEPRENEUR CIRCLE stems from this, it will go beyond the awards to help the
homepreneurs.
Mr. C K Kumaravel,
Co-founder of Naturals said “It has been an uplifting journey over two
editions, my faith in the abilities and capabilities of women were re-affirmed
seeing the dedication and the passion with which they pursue entrepreneurship.
Season 3 of Homepreneur Awards will be even more inspiring with the addition of
the student edition where the future entrepreneurs will come.” He also shared the other details of the Awards
for the 3rd Edition, including the new intiatives, summarized
hereunder. He also sought a continued
extensive participation from the entrepreneurs across the State in the Awards
Program.
Criteria
for selection:Uniqueness
of the business idea, Business Challenges faced by them, Scalability and Progress
& Revenue
Process: The
registrations go through an internal filtration before being called for a one
on one interview with the jury members. The registration process is completely
online and based on the “Criteria for
Selection”, the eminent jury members evaluate and choose the winners from
each category. The winners get awarded in the main event scheduled for 15th
September.
NEW INITIATIVES OF HOMEPRENEUR AWARDS
for SEASON 3:
HOMEPRENEUR CIRCLE: It
will be an exclusive club for Homepreneurs to interact, network and meet with
the best in the industry. Homepreneur Circle goes beyond the event to enable
learning, growth for Homepreneurs and also help them in marketing and sales of
their products. Being part of Homepreneur Circle enables them to
2.
Promote their products/services
on our social media platform.
3.
Participate in the workshops
organized by leaders of the industry
4.
Participate and interact in our
Youtube show featuring the Jury members of Homepreneur Awards.
HOMEPRENEUR AWARDS – STUDENT
EDITION - Homepreneur – Student Edition is an initiative of Homepreneur
Awards to recognize and motivate college going girls for their passion for
entrepreneurship. It is a platform for them to share their ideas for
entrepreneurship, as to how they intend to start, execute and scale up. The
most feasible and realistic ideas with clarity will be recognized. Student
Edition seeks to enable and provide a platform for them to share their
entrepreneurship aspirations and vision. Any college-going girl student is
eligible for registering for the awards.
HIGHLIGHTS OF MAIN EVENT:
1.
Converging of all Homepreneurs
for an inspirational night of awards and also to network with their fellow
Homepreneurs.
2.
HOMEPRENEUR EXPO – More than 30
products that are natural, organic and made by Homepreneurs will be
featured.
3.
Entertainment and celebrities to
grace the occasion.
4.
Winners of the Homepreneur Awards
– Student Edition also will be among the attendees.
