BharatPe appoints Parth Joshi as

 BharatPe appoints Parth Joshi as Chief Marketing Officer

·         Ex Reckitt and GSK executive joins the leadership team at BharatPe

 

BharatPe, India’s leading financial services company for merchants, today announced the appointment of Parth Joshi as the Chief Marketing Officer at BharatPe. Parth, a global marketing leader, has extensive experience in building brands, across India and overseas markets. 

Parth Joshi will work closely with Suhail Sameer, BharatePe’s Group President. This is the fourth key leadership appointment by BharatPe this year. The company has already announced the appointment of Gautam Kaushik (ex-MD & CEO, PAYBACK) who leads the payments business, Sumeet Singh (ex-Partner, Amarchand Mangaldas) as General Counsel and Head of Corporate Strategy and Amit Jain as the Chief Risk Officer.

 

Parth will bring his in-depth understanding of brands, product development and marketing to fuel BharatPe’s continued growth. In the past, Parth has played a key role in building many brands across geographies in multi-national companies. Prior to joining BharatPe, Parth was the Head of Marketing– Global Expansion Markets, Reckitt based out of Singapore. He has also held various marketing roles in GSK & L’Oréal. Parth is an alumnus of MDI, Gurgaon.

 

Commenting on the appointment, Ashneer Grover, Co-Founder and CEO, BharatPe said, “As we chase bigger ambitions, it is key to ensure that the brand and marketing strategy of the company keeps pace with the our evolving business. I would like to extend a warm welcome to Parth as he joins our leadership team.

I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as a preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behaviour would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale PAYBACK in India in the times to come.”

 

Added Parth, “BharatPe has seen stupendous growth over the last couple of years. It is phemonenal how India has accepted digital payments and BharatPe has been at the forefront of this transformation. I am looking forward to build BharatPe as the preferred brand for our customers. We also have big plans for the consumer side and I am excited to lead and build this business with the team.”

TATA HOUSING LAUNCHES SPECIAL
CAMPAIGN FOR SOUTH REGION

 

Key Highlights:

The campaign focuses on providing year-long savings through 100% Cashback on booking amount, 12 months no EMI scheme offered by an external financial institution and Zero cancellation charges if withdrawn within 30 days of booking

Tata Housing Development Company (THDC), one of the leading real estate development companies in India, announced the launch of its first campaign of the financial year for the South Region. The campaign has been specially curated to provide financial assistance to homebuyers amid the second wave of the pandemic. An in-depth qualitative research was conducted among 120 homebuyers to understand the consumer preference while buying a house during this period of uncertainty and instability. Based on the insights, it was found that the homebuyers are seeking flexible home buying options and some kind of financial assistance that will encourage them to expedite the decision of home buying.

 

The campaign focuses on providing year-long savings to homebuyers interested in South Zone projects through 100% Cashback on booking amount, 12 months no EMI scheme offered by an external financial institution, and Zero cancellation charges if withdrawn within 30 days of booking. The offer is for a limited period and valid until 30^th June, 2021. The campaign is applicable on Tata Housing’s residential projects The Promont and New Haven Bengaluru in Bengaluru, Tritvam in Kochi and Santorini, New Haven Ribbon Walk and Crescent Enclave* in Chennai.

 

Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, shared that “Tata Housing has always been a consumer-centric brand and during these unprecedented times, we have been paying close attention to what our consumers require. In our in-depth consumer survey, it was evident that people are seeking to invest in property for security and peace of mind amid this pandemic situation. However, they were also looking for some financial aid in the form of cashbacks, holiday on EMI etc. to finalize the transaction. Hence, we have come up with this special campaign to help people invest in their safe havens. Like most of our recent campaigns, this one too relies heavily on digital channels to drive awareness and generate leads for Tata Housing’s projects in the Southern market.”

 

Further adding, Mr. Pramod Bisht, SVP & Regional Business Head, South India, Tata Realty & Infrastructure Limited said, “The South Market is seeing a lot of interest from domestic as well as international homebuyers who are either waiting for price correction or seeking some additional financial assistance. The homebuyers and their families are our number one priority at Tata Housing and we are trying to support them financially in their times of need. Even after the homebuyer moves in, no compromises are made to ensure that the homebuyer’s family is safe, healthy and well-protected- through provision of safety measures, quality infrastructure, luxurious comforts and world-class amenities. We are confident that we will get a great response for our South projects through this campaign.”

 

The pandemic has instilled a deep desire among masses to make home buying a priority and significantly impacted the home-buying decision process. A recent CII-Anarock research reveals that nearly 62% of the people surveyed consider that this is an ideal time to enter the real estate market and homeownership has gained top priority even for the millennials. Mindful of the market sentiments, Tata Housing has been providing financial assistance to homebuyers through the introduction of consumer-centric campaigns throughout the lockdown, including the ‘The Grand Indian Home Festival’, ‘The Final Rush’ and ‘#MySafeHaven’ campaigns that contributed to its remarkable growth in the residential segment.

 

Tata Housing’s two luxury projects in South, The Promont in Bengaluru & Tritvam in Kochi both have witnessed 50-60% growth in last financial year sales compared to previous years. While NRIs contributed significantly to the demand for these luxury properties in the first half of the FY, in the second half of the year it was the domestic demand that picked up hugely.

 

The Promont:

 

Promont has 312 luxury residences with select Penthouse, 3 and 4 bedroom residences that bring you landscaped terraces at right angles to each other thereby giving you panoramic views of Bengaluru. Every residence offers an exclusive, double heighted, private sit out that will allow residents to enjoy breathtaking views of the city. In clear atmospheric conditions, you can see beyond a distance of 30 km from top of the site. In terms of leisure a 3 level clubhouse host some world-class amenities from a Temperature control indoor heated pool to Squash, business center etc. A unique world of elevation and impeccable luxury in a place you could never imagine. From first-hand experience, anyone would say, the world is truly different here.

 

Tritvam:

Tritvam has 572 state of the art 3, 4 BHK and spacious duplex flats with a fine view of the Arabian Sea. The project boasts of world class amenities like a fully equipped club house, fitness center, yoga court, exclusive facilities like squash court, jogging track etc. for the sports enthusiasts, swimming pools with pool decks and cafés, spacious parking areas and a state of the art security system. Designed by the internationally renowned architect Woods Bagot – Australia, Tritvam promises the most exquisite and international living experience that Kochi has to offer.

 

*Disclaimer: The 12 months EMI holiday is not applicable for Crescent Enclave, Chennai.

Max Life Insurance fortifies partnership with Royal Challengers

 Max Life Insurance fortifies partnership with Royal Challengers Bangalore
for 14^th edition of the Indian Premier League; becomes team's
official life insurance partner for the third consecutive year

Max Life Insurance Company Ltd. ("Max Life" / "Company") today announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming season of the Indian Premier League (IPL) 2021. Fortifying the partnership for the third consecutive year, Max Life will serve as the official life insurance partner of the Royal Challengers Bangalore (RCB) with a logo presence on the non-leading trouser leg. The latest edition of the Indian Premier League is scheduled to begin in Chennai from 9^th April, 2021.

Through the means of this partnership, Max Life Insurance seeks not only to motivate the RCB cricketers to play with 'Protection on the Front Foot' but also encourage its larger fan base to protect themselves with term life insurance financially. The association reinforces the Company's belief 'You Are the Difference' which reaffirms that as an individual, it is 'You' who brings a difference to the lives of your loved ones and must therefore secure their financial well-being by investing in a robust term life insurance plan. 

Remarking on the partnership, Aalok Bhan, Director and Chief Marketing Officer, Max Life, said, "It's true that consumer sentiments remained largely affected due to Covid -19, but with the nation binding event that cricket and especially Indian Premier League is, one can look forward to a positive spin. We are thrilled to partner with Royal Challengers Bangalore for the third consecutive year as their official life insurance partner. Through the means of this partnership, we aim to reach out to the team's diverse and dynamic audience base with the message that they are the difference in the lives of their loved ones. Also, in these financially challenging times brought by the pandemic, it remains crucial to consider life insurance for securing one's financial future, especially with term insurance plans, that offer income benefits, at the time that it is needed the most."

As per Max Life's recent India Protection Quotient 3.0 survey conducted in partnership with Kantar, it was found that during COVID-19, only 57% urban Indian millennials feel financially secure under current circumstances. The survey also revealed that only 28% millennials owned term insurance in the backdrop of COVID-19. Given the uncertainties around us, it is important to consider a term insurance to ensure comprehensive financial protection for loved ones.

Commenting on the partnership, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, said, "We are pleased to associate with Max Life Insurance as our official life insurance partner for the third year in a row.  Our partnership gives us the opportunity to create awareness about financial protection and its importance in life. While the protection of players on the field is taken care of in many ways, it is imperative to gear up well in life too, by calculating risks and leading with financial protection. Thus, becoming a very meaningful proposition to engage with our fans."

National Geographic India’s SUPERFACTORIES to take viewers inside

 National Geographic India’s SUPERFACTORIES to take viewers inside
OPPO’s state-of-the-art manufacturing facility in India

 Premiering on February 27^th, the documentary will give viewers an overview of the unique production facility of the smartphone manufacturer - OPPO in India

SUPERFACTORIES from National Geographic India will be taking the viewers behind-the-scenes at OPPO’s sprawling state-of-the-art factory in India. Premiering February 27^th at 7.00 pm, the upcoming documentary will give an insight into the manufacturing process adopted by the company to produce millions of smartphones with their iconic designs to satisfy their loyal customers.

The documentary will introduce the viewers to the mechanism behind the operations and how the brand has managed to establish a large footprint in the country. Featuring the mega facility that aims to produce more than 6 million units every month during peak season-  - that is going to be one smartphone in every 3 seconds, the film will also highlight the crucial role played by operational managers, R&D teams, and engineers; in bringing alive the company’s vision to develop and adopt new-age technology solutions.“With SUPERFACTORIES, we offer a deeper understanding of high-tech factories by showcasing novel production techniques, innovative engineering, and cutting-edge technologies adopted by some of the most renowned brands in the world. Keeping with this promise, the documentary gives viewers access to OPPO’s digital pathway; providing them with knowledge of the smart manufacturing technology and practices implemented at the company to deliver great value and products to their customers,” said a National Geographic India Spokesperson

“OPPO is a pioneering force in building India’s smartphone manufacturing ecosystem. Being featured on Superfactory is a testimony to OPPO’s innovative and industry defining ethos of ‘Technology for Mankind. Kindness for the world’. I am confident tech enthusiasts and millions of OPPO consumers in India will enjoy seeing what goes into creating their favourite smartphones” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India  

OPPO in the last six years has built its legacy as a Global Technology Innovator by launching Several 'Firsts' in the smartphone market, therefore, becoming one of the leading global premium smartphone brands in India. It is committed to bringing innovative technology solutions backed by a strong after-sales service strategy centered on consumer needs. With a robust network of over 500 exclusive service centers across 500+ cities, the brand, today, services consumers even from the remotest places in the country.

 National Geographic India’s upcoming documentary, ‘SUPERFACTORIES: OPPO’ will premiere on February 27^th, 2021, at 7.00 pm on National Geographic Channel India.

Youtube Link: https://www.dropbox.com/s/k59oh80a3q0wpza/Superfactories_oppo_PRETX_FC_watermark.mp4?dl=0

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