Megastar joins Rado for festive celebrations in Chennai

Rado and Hrithik Roshan

Megastar joins Rado for festive celebrations in Chennai

Rado brand ambassador and Bollywood megastar Hrithik Roshan was the guest of honour at the new Rado store in VR Mall Chennai today where the pioneering Swiss watchmaker unveiled its season’s festive collection.

Speaking at the event, Hrithik Roshan said: “It is a pleasure to be here in Chennai to launch Rado’s new festive season collection at this beautiful new store. I have been with Rado for six years now and I really identify with the brand’s commitment to pioneering design and the quality construction of the watches.”

As part of the festivities,Rado hosted an exclusive experiential evening themed around the‘Elements of Time’ with celebrated Chef Manish Mehrotra to showcase its stunning festive season collection. The evening was attended by Hrithik Roshan, Bollywood actress Yami Gautam and a select group of glamorous guests.

Featuring stand out new pieces from Rado’s key HyperChrome, DiaMaster, True Thinline and Tradition families, the collection underlines the brand’s status as the Master of Materials, and as a major design player in the watch industry. The event was a fantastic opportunity for guests to experience the new collection first hand and to hear the stories behind the watches from Rado experts. Among the new 2018 collection, the watches unveiled at the event were:

The new RadoDiaMaster collection

The new RadoDiaMaster models showcase Rado’s bold approach to design and how the brand succeeds in daring to be different. With pared-down details, and large, open and readable dials, the DiaMaster proudly represent Rado’s minimalist design approach. New models in yellow gold and rose gold colouredCeramos^TMbring a new slimline but scratch-resistant look to the collection; pioneering plasma features on the new COSC certified Petite Seconde models and smoked sapphire crystal makes an appearance on the new automatic edition, which also offers a glimpse of the movement inside.

The Rado Tradition 1965 Auto

Inspired by the original Rado Manhattan from 1965, this new model takes the very best of the vintage timepiece and updates it to suit the preferences of modern wearers.  With the look and feel true to the original Manhattan, but with a larger case, more durable materials and super scratch-resistant sapphire crystal, this is Tradition, updated for the 21st century.

RadoHyperChromeUltra Light

With the brand’s dedication to innovation and to pushing boundaries, the new HyperChromeUltra Light is everything you’d expect from a Rado, featuring groundbreaking materials, innovative new elements and showstopping design. Presented in two earthy tones, the bronze and brown pieces weigh just 56g but are obvious heavyweights in the style stakes.

Rado True Thinline Nature collection

Taking the essence of Rado, and blending it with elements of the natural world, the True Thinline Nature collection demonstrates Rado’s supreme ability to create high-tech ceramic colours beautifully and consistently. The vibrant green, earthy brown and tranquil blue of the collection are sure to find a home among watch enthusiasts who love nature and distinctive colours and are looking for an item of long-lasting beauty and quality.

Exclusive Hrithik Roshan At Rado Switzerland New Collection Launch in Chennai:
https://www.youtube.com/watch?v=WYt9pcPdfRU

About Rado

Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

Hrithik Roshan starrer 'Super 30 becomes the first Indian film

'Super 30’ becomes the first Indian film to break ground with Facebook's Target AR Filter

Hrithik Roshan starrer 'Super 30’ becomes the first Indian film to break ground with Facebook's Target AR Filter

 Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment’s ‘Super 30’ for the first time in Bollywood’s history brought about a digital innovation to unveil the first look of a film

Anil D. Ambani owned Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment launched 'Super 30’ film’s poster on Teachers Day. The film poster was launched with first ever Facebook's Augmented Reality Filter which gave the audience a 3D experience of the Super 30 classroom. The innovation created quite a stir in the digital realm.

Shibasish Sarkar of Reliance Entertainment said, “We are glad to reveal the posters on Teacher’s Day, as there couldn't have been a better day to launch the first look of the film. Super 30 is the first film in India to use the Augmented Reality feature which gave the audience a virtual tour of the Super 30 classroom with Hrithik ‘s character welcoming the filter user. We are very pleased with the response the innovation has generated."

The poster launch kick started in the morning appearing in all leading publications of the country. The poster in print carried a Facebook QR code. On scanning the code, the viewer entered the virtual world of the Super 30 classroom and is welcomed by Hrithik Roshan’s character. Right after the morning launch, #Super30Poster started to trend on twitter for more than 24 hours. 

Producer Sajid Nadiadwala says, “Today, with dynamic changes and technological developments in process of film-making, we think it is important for us to bring fresh and new innovative ideas for film marketing and promotions too. Using the AR feature for Super 30 was our first step towards creating innovative experiences for the audience. "

The same was followed digitally on the social media platforms in which a link was given leading the audience to the AR filter. By adding target tracking capabilities embedded in the poster, it allowed the camera to track the image and open an immersive experience.

This innovation was very well received by the audiences and 9000 plus users experienced the AR filter within 24 hours of the launch. Fans enthusiastically shared the video of their AR experience on Social media making #Super30ARFilter a nationwide trend for more than two hours. 

Reliance Entertainment’s digital arm World Wide Open spearheaded and partnered with Facebook and Superfan to execute the innovation. 

The cumulative reach of all the activities around the poster launch crossed the 100 million mark.

Here's the AR link: https://www.facebook.com/Super30Film/videos/525504594529804/