ICICI Prudential Life partners with NSDL Payments Bank to
offer insurance products
·
NSDL
Payments Bank customers to have easy access to ICICI Prudential Life's
customer-centric products
·
Partnership
helps ICICI Prudential Life Insurance to increase presence on new-age
distribution touch-points
·
Digital
platform offers paperless, secure and hassle-free purchase of life insurance by
NSDL Payments Bank customers
ICICI
Prudential Life Insurance has entered into a corporate agency agreement with
NSDL Payments Bank, a subsidiary of NSDL, the largest depository of India.
Under the agreement, ICICI Prudential Life will provide its customer-centric protection
and savings products to customers of NSDL Payments Bank. These insurance
products will enable NSDL Payments Bank customers to provide financial security
to their families and help them achieve their financial goals.
This is also an effort by ICICI
Prudential Life Insurance to cover the uninsured population of the country by
offering its innovative and easy to understand life insurance POS products on
NSDL Payment Bank's exhaustive point of sale (POS) network, across the country.
POS life insurance products are very easy to understand and can be purchased in
a completely hassle-free manner. To start with, ‘iProtect Smart’, a term plan
that offers protection and ‘ICICI Pru ASIP’, a unique savings product offering
guaranteed maturity benefits, will be provided.
Mr.
N S Kannan, MD & CEO, ICICI Prudential Life
Insurance, said, "We are delighted to partner with NSDL Payments Bank.
The key objective of both the partners is to leverage technology to provide a
hassle-free and immersive experience to customers. This partnership will help
the bank’s customers leverage our digital platform to conveniently purchase
life insurance products. We believe our customer-centric protection and
long-term savings products will enable NSDL Payments Bank customers to provide
financial security to their loved ones and help them achieve their financial
goals. This partnership is also a step towards fulfilling our commitment to
address the huge protection gap in the country."
Mr. Ashutosh Singh, CEO, NSDL Payments Bank
said on this occasion, "We are
looking at offering the whole suite of products to our customers either by
building them out ourselves or through partnerships. The partnership with ICICI
Prudential Life Insurance is a significant one as it will allow our customers
the opportunity to discover some of the most relevant products for their
lifestyle and income levels. COVID-19 has only just emphasized the importance
of having the right insurance plans and adequate insurance covers, both of
which we want to address through this partnership. Also, as over 70% of our
customer base is under the age of 30, given our thrust on digital and
CLICK-CLICK fulfilment journeys, we are very excited to help shape the right
attitude and approach towards insurance and investment for this segment from an
early age so that they and their families can reap the rewards later and tide
over eventualities such as these with little or no financial damage."
No comments:
Post a Comment