Featured post

கிராம வாழ்க்கை அனுபவத்தைக் கொடுக்கும் ‘லா வில்லா’! - நடிகர்

 கிராம வாழ்க்கை அனுபவத்தைக் கொடுக்கும் ‘லா வில்லா’! - நடிகர் கார்த்தி திறந்து வைத்தார் அமைதியான சூழல், ஆரோக்கியமான இருப்பிடம், கிராமத்து உணவ...

Monday 30 November 2020

உங்கள் அன்புக்குரியவர்கள் தங்கள் தனித்திறமையால்

 உங்கள் அன்புக்குரியவர்கள் தங்கள் தனித்திறமையால் பெருவெற்றியை பெறும்போது உங்களுக்கு கிடைக்கும் மகிழ்ச்சிக்கு அளவில்லை. அந்த வகையில் இயக்குநர் அட்லியும் ஒளிப்பதிவாளர் ஷாகேயும் “அந்தகாரம்” படம் பெற்றிருக்கும் பிரமாண்ட வரவேற்பில் உணர்வுகள் பொங்கி வழியும் பூரிப்பான மனநிலையில் உள்ளனர். அர்ஜீன் தாஸ் முதன்மை கதாப்பாத்திரத்தில் நடித்திருக்கும்  “அந்தகாரம்” திரைப்படம் நவம்பர் 24, 2020 அன்று நெட்ஃபிளிக்ஸ் தளத்தில் வெளியாகி ரசிகர்களிடம் பெரும் பாராட்டு பெற்றுள்ளது. இயக்குநர் அட்லி தமிழின் பிரமாண்ட இயக்குநர் ஷங்கரின் “எந்திரன்” படத்தில் உதவி இயக்குநராக பணிபுரிந்தபோது, அதே படத்தில் உதவி ஒளிப்பதிவாளராக பணிபுரிந்தவர் எட்வின் ஷாகே. “அந்தகாரம்” படத்தை அட்லி தயாரித்திருக்க, எட்வின் ஒளிப்பதிவு செய்ததில் இருவருமே பெரு மகிழ்ச்சியில் உள்ளனர். 



இயக்குநர், தயாரிப்பாளர் அட்லி இது குறித்து கூறியதாவது...


எட்வின் ஷாகே உடன் இணைந்தது எனக்கு மிகப்பெரும் மகிழ்ச்சியை தந்துள்ளது. சமீபத்தில் தமிழில் மிகச்சிறந்த ஒளிப்பதிவை “அந்தகாரம்” படத்தின் மூலம்  அவர் தந்துள்ளார். மேலும் மேலும் ஒளிப்பதிவில் அவரது அரிய  சாதனைகளை காண ஆவலுடன் உள்ளேன். அவரின் வாழ்வு செழிக்க இன்னும் பல சாதனைகள் புரிய என் மனம்கனிந்த வாழ்த்துகள். 



ஒளிப்பதிவாளர் எட்வின் ஷாகே கூறியதாவது...

இயக்குநர் அட்லியுடன் இணைந்து பணிபுரிந்தது பெரு மகிழ்ச்சி. “அந்தகாரம்” படத்தை தயாரித்து வழங்கியதற்கு அவருக்கு நன்றி தெரிவித்து கொள்கிறேன். எங்களுக்குள் சகோதரத்துவமான நட்புணர்வு எப்போதும் உண்டு. தற்போது எங்கள் பணிகள் கவனிக்கப்படுவதும் பாராட்டப்படுவதையும் காண மிகவும் சந்தோஷமாக உள்ளது.

It’s a joy to see your beloved ones accomplishing the

 It’s a joy to see your beloved ones accomplishing the feat of excellence. In this aspect, both director Atlee and cinematographer Edwin Sakay look emotionally delighted for the grand success of ‘Andhaghaaram’ starring Arjun Das in the lead role, premiered on Netflix from November 24, 2020, onwards. While director Atlee assisted Shankar in ‘Endhiran’, Edward Sakay was working as an assistant cinematographer. With Atlee presenting the film ‘Andhaghaaram’ and Edwin Sakay handling cinematography, both of them are elated. 


Director-Producer Atlee says, “Hard work never fails… I am extremely happy to be associated with Edwin Sakay, who has delivered one of the best cinematography in recent times with Andhaghaaram. I am waiting to see more and more achievements from his part. Heartily congratulations and I wish him all the best.” 


Cinematographer Edwin Sakay says, “I am so happy to be associated with Atlee and thank him from presenting Andhaghaaram. We share a brotherly bonding, and it’s nice to see that our works have been recognized and appreciated now.”

PSS Productions & I Creations Production No 4

 PSS Productions & I Creations’ “Production No:4” launched


“Theru Naaigal”, “Padithavudan Kizhithuvidavum”& “Galtha” fame filmmaker S. Hari Uthraa kick-starts his new film tentatively titled “Production No:4”. The film’s launched this morning (November 30. 2020), which was a ritual ceremony that was graced by the technical crew of this film.


The film revolves around the game of football and will be produced at a big budget with some of the leading actors as a part of the star-cast. 







“Production No.4” is produced by Dr. Preethi Shankar and Usha for PSS Production & I Creations. AJ Ali MirzaaQ (Music), Vinoth Raja (Cinematography), C. Ganesh Kumar (Editing), Kotti (Stunt), Vijay Thennarasu (Art) and  Blesson (Designs) are the main technicians in the film. 


Talks are going on with the prominent actors of the industry and the official announcement regarding the same will be made shortly.

தெரு நாய்கள், படித்தவுடன் கிழித்துவிடவும், கல்தா

 " தெரு நாய்கள், படித்தவுடன் கிழித்துவிடவும், கல்தா., படங்களை தொடர்ந்து இயக்குனர் செ. ஹரி உத்ரா இயக்கும் PRODUCTION NO.4

இன்று தொழில்நுட்ப கலைஞர்களுடன்  எளிமையான முறையில்  சிறப்பாக  பூஜையுடன் தொடங்கப்பட்டது... 


கால்பந்து விளையாட்டை மையமாக கொண்டு மிக பிரம்மாண்டமான முறையில் ஏராளமான நட்சத்திரங்களுடன் விரைவில் படப்பிடிப்பு ஆரம்பம்.... 


மேலும் இப்படத்தினை தயாரிக்கும்

 PSS  Production & I Creations  தயாரிப்பாளர்களான திருமதி. Dr.பிரீத்தி ஷங்கர் மற்றும் உஷா அவர்கள் இணைந்து  தயாரிக்கிறார்கள்






... 


ஒளிப்பதிவு - வினோத் ராஜா 

இசை - AJ அலிமிர்ஸாக் 

எடிட்டிங் - C.கணேஷ் குமார் 

ஸ்டண்ட் - கோட்டி 

கலை இயக்குனர் - விஜய் தென்னரசு 

Designs - Blesson 

P.R.O- சுரேஷ் சந்த்ரா 


மேலும் நடிகர்கள் மற்றும் நடிகைகள்  பற்றிய முறையான அறிவிப்புகள் விரைவில் அறிவிக்கப்படும் என தயாரிப்பாளர்கள் தரப்பிலிருந்து கூறப்பட்டுள்ளது... 




@udhayramakrish2

@hariuthraa

@actorhss

@ajalimirzaq

@umaramakrishna4

@madan3

The Big Neutral Theory

 The Big Neutral Theory!

Neutrals shades can be personified as best companions that can adjust with your most vibrant colour moods and subtly blend in to balance the look of the space. This relaxing yet stunning palette has colours with low saturation of mostly – black, white, grey and brown. Trust us, you can paint a whole new canvas by experimenting with neutral shades, here is how…

 Lolo Dyed Ember

Price: On request

Magic happens when you splash boldness of dark shade with the coolness of light grey. For instance, this Lolo Dyed Ember by Decowood Veneers from the house of Greenlam Industries Ltd. not only weaves in finesse but its rich texture also accentuates the grey color. Since, these veneers are easy to maintain and durable, you don’t have to worry about the wear and tear of your walls. When it comes to your dining table crockery, we suggest playing around with undertones of electric blue and white. This combination will complement your neutral palette and exude sophistication to the table setting. Lastly, keep the lighting white to amplify the sheen of your décor. 

Pink + Light Red + Munich Acacia

Price: On request

Happy and warm interiors have its own allurement and warmth. Now, with the onset of winters, you can stack-up your cosy mufflers and socks neatly in light grey cabinets like this Munich Acacia by Greenlam Laminates from the house of Greenlam Industries Ltd. Its natural wooden texture will work as a calming visual appeal for your eyes. This laminate also offers a safeguard plus technology with health & hygiene features – antivirus, antibacterial, antifungal that retard and kill up to 99.99%* of viruses and bacteria which come in contact with the surface. Greenlam Laminates are the world’s first COVID-19 resistant laminates proven effective against SARS-CoV-2 (COVID-19 virus) with 99%* efficacy in 30 minutes of exposure to the laminate surface, so that you and your family can stay stress-free and healthy. Lastly, complete this look by showcasing your luxurious winter accessories in boxes made from Pink and Light Red from Greenlam laminates to double the elegance and warmth of your earthy tones. 


 Oak Slate

Price: On request

A timeless neutral palette always freshens up your living area while leaving room for some distinct tweaks without entirely transforming your space. This year embrace your white walls by layering them with net white curtains to invite the natural day light which feels like a blessing during winters. To make your crisp white sofa set standout, go for light brown wooden floor like this Oak Slate by Mikasa Floors from the house of Greenlam Industries Ltd. It will seamlessly weave calming vibes around all around your living room which is perfect for every occasion. Since, Mikasa Floors are composed of three stability providing layers - real hard wood, a stabilizing core and a balancing layer, you don’t have to worry about the climate change. For the days when you feel like adding a little colour drama, pastel shades of green and orange will instantly enliven the character of your living room without disrupting the neutral effect!

DCB Bank launches DCB Health Plus Fixed Deposit with free

 DCB Bank launches DCB Health Plus Fixed Deposit with free medical services, healthcare benefits

·   Depositors can earn 6.90% interest per annum on 700 days fixed deposit

 ·   No medical tests or hospitalisation required to avail of health benefits

DCB Bank, a new-generation private sector bank, has announced a unique multi-benefit fixed deposit product – DCB Health Plus FD that offers attractive returns 6.90% interest per annum on a 700-day fixed deposit along with free medical services and healthcare benefits.

 The ‘Health Plus’ services offered in a graded scale and matched with the Fixed Deposit amount, are provided by ICICI Lombard General Insurance Company.

Health Plus benefits include:

Teleconsultation and face-to-face appointments with empaneled general physicians, specialists and emergency services.

Moreover, the customer can avail special pricing for prescribed pharmacy expenses. During challenging times such as the pandemic, contactless (over the phone or video) teleconsultation proves to be a boon as many individuals are skeptical to visit out-patient department (OPD) at hospitals due to health and safety concerns.

Now-a-days, not many policies extend a wide range of health benefits for senior citizens. ‘Health Plus’ services prove to be a smart choice. No medical tests or  hospitalisation are required to avail of the benefits, which are available for resident Indians between the ages of 18 and 70 years (or not yet completed 71 years).

DCB Health Plus Fixed Deposit customer can utlise these services by simply downloading the ICICI Lombard ILTakeCare app from Apple Store or Google Playstore. These benefits are available for a year and, if left unused, it does not carry forward to the next year. However, similar benefits would still be available to deposit holders in the following year as well, until the duration of DCB Health Plus FD.

 

DCB Bank Head of Retail and SME Banking, Mr. Praveen Kutty said, "DCB Fixed Deposits never go out of style! Customers have a need and DCB Bank creates Fixed Deposits that provide real value.  Teleconsultation and online interaction have surged during the lockdown. DCB Bank offers new-age solutions with the traditional FD. The new DCB Health Plus FD is smart and practical that will help deposit holders grow their wealth and preserve their health at the same time. Health Plus FD is testimony to DCB Bank's strategy to launch innovative products that adapt to changing times and fulfil a customer's need."

Features of DCB Health Plus FD

 

 

Demand for Credit Cards Shows

Demand for Credit Cards Shows Full Recovery

 

·         October 2020 credit card inquiry volumes at 106% of October 2019 levels

·         Inquiry volumes in non-metro locations grew at 23% YoY

 

Credit card inquiry volumes have recovered fully from the trough seen in April 2020, and in October 2020 were at 106% of October 2019 levels, suggesting that consumer economic activity has materially improved since the easing of COVID-19 lockdown measures.

 Data show that credit card popularity in traditionally cash driven, non-metro locations has risen with more consumers seeking this product. October 2020 inquiry volumes in non-metro locations increased by 23% YoY compared to a decline of -10% YoY for metro locations.

 Credit card origination volumes have also started picking up gradually as demand has resumed. Credit card origination volumes for July 2020 were at 37% of July 2019 levels. This decline is not as sharp as the one seen in the lockdown period of April 2020, where origination volumes slipped to 9% of April 2019 levels.

Table 1: Resumption in Credit Card Inquiry and Origination Volumes (as a % of same month previous year)

 

Apr-2020

Jul-2020

Oct-2020

Inquiry volumes

5%

61%

106%

Origination volumes

9%

37%

-

 

“It is encouraging to see credit card inquiry levels making a full recovery following an easing of lockdown measures. The acceleration and increased adoption of digital forms of payments means that the ongoing festive season looks promising for the cards business,” said Abhay Kelkar, vice president of research and consulting for TransUnion CIBIL.

Social distancing rules and lockdowns have forced consumers to rethink how they spend, with digital payments becoming an increasingly attractive, or even necessary, option in order to transact and make purchases in a virtual environment. In this respect, credit cards provide a significant functional advantage over cash. This shift in consumer mindset is reflected in the growth observed in outstanding balances. Credit card outstanding balances increased by 32% YoY in July 2020. This compares to a 33% YoY increase in balances at the same time last year.

 * Data on credit card origination and balances data is available till July 2020

Sooni Taraporevala's Yeh Ballet got nominated for

 Sooni Taraporevala's Yeh Ballet got nominated for Flyx Filmfare OTT

Awards 2020 for Best Film, Web Original category!

The Netflix Original film, Yeh Ballet, helmed by Salaam Bombay director and The Namesake writer Sooni Taraporevala talks about the journey of two gifted teenagers from the underprivileged areas of Mumbai trying to fulfil their dreams of becoming ballet dancers and the obstacles they face on this path. The movie received a lot of acclaim in 2020.

The movie was a recommendation by Reed Hastings, the CEO of Netflix, himself but it also moved acclaimed author Salman Rushdie, who in an interview has opened up about watching the movie and shared that it had brought him to tears and took him back to his Bombay days. Now after receiving so much love from the audience and the critics, Yeh Ballet has been nominated for Flyx Filmfare OTT Awards 2020 for Best Film, Web Original category.

The cast and crew of the Achintya Bose and Manish Chauhan starrer celebrated this achievement by hosting a virtual dance party. The team was seen having a gala time while enjoying this milestone. Basking in the glory of their nomination the entire team was seen dancing to their own beats, expressing their excitement by urging the audience to vote. Everyone coming together to celebrate such an accomplishment is rarely seen these days.

Check out the fun video of their celebration below:

https://www.instagram.com/p/CIGT0FPJvHg/

Check out the link below to vote:

https://www.filmfare.com/awards/filmfare-ott-awards-2020/vote#14

The dialogues of the movie were penned by Vijay Maurya and the fabulous casting was done by Tess Joseph. Yeh Ballet has been streaming on Netflix since February 21st, 2020.

Beautiful Actress

 Beautiful Actress #AshwiniChandrashekar 

Catch her here:



 


Photography #kaarthick
Designer #VikramKapoor
MuA #MeharMakeover 
Jewellery @fineshinejewels 

@Ashwini_chandr
@Iam_NGKrishna @Winsun_PRO

Treat your taste buds to delectable Pan-Asian fare with Mamagoto

Treat your taste buds to delectable
Pan-Asian fare with Mamagoto

 

Inspired by the secrets of Asian street hawkers, Mamagoto has a relaxed and casual atmosphere where affordable Asian cuisine & drinks meet quirky décor. Mamagoto offers a lip-smacking range of beverages and dishes with a fun spin, creating a culinary experience like never before; after all, Mamagoto literally translates to “play with food”. The best part? Each serving is made to share.

 







Mamagoto believes in mixing it up and surprising their patrons with new inclusions to their uber-fun menu. This time, they’re back yet again with a whole new list of irresistible signature dishes and beverages including Chennai Chiller, Virgin Sangria, Wasabi Mary, Chiang Mai Train Station Noodles, Stir-Fried Udon Noodles, The Laksa Tribute, Mama’s Spicy Ramen Bowl, Street Chicken Satay, Shrimp withum Dried Red Chili, Corn Fritter Balls and Crispy Chili Potatoes and so much more!


For further details and reservations contact : 7358775441

 

VENUE: Oyster Building Shop No. 9, Khader Nawaz Khan Road, Nungambakkam, Chennai, Tamil Nadu, 600034.

Deeksha Joshi writes

 Deeksha Joshi writes 'May the teachings of Guru Nanak Dev Ji
bring the radiance of prosperity in all our lives'


Happy Gurupurab to everyone. May the teachings of Guru Nanak Dev Ji bring the radiance of prosperity in all our lives.

#GuruNanakJayanti

Catch the post here:



Abhishek Bachchan took to Instagram to

Abhishek Bachchan took to Instagram to wish fans on Guru Nanak Jayanti

Catch the post here:

Dhvani Bhanushali shares a picture with

Dhvani Bhanushali shares a picture with her pet dog Leo!

Catch the glimpse of the post here:






Siddharth Malhotra shares his clean shaven look with a

 Sidharth Malhotra shares his clean shaven look with a catchy caption!


Sidharth Malhotra who recently shooting in Goa has been sharing some drool-worthy images of himself on his social media.

The actor took to his social media to share a sleek clean-shaven image of himself from Goa talking about his hard day of work, adding the new tagline of popular shaving brand's (Gillette) campaign, and making a quirky caption!

Is Sid the new brand face from India?

Catch the post here -  https://www.instagram.com/p/CIBbDN2L6c8/?igshid=1d8um2ja2kzjo

Max Life launches ‘Max Life Innovation Labs 2.0’, its

  Max Life launches ‘Max Life Innovation Labs 2.0’, its Flagship Insurtech Accelerator Program to accelerate insurtech start-ups

  • Aims to strengthen tech innovation in the life insurance industry in India

 	Key Dates & Features:
o	Launch of program: November 27, 2020
o	Application cut-off date: December 30, 2020
o	Results announcement for selected start-ups: January 31, 2021
o	On-boarding phase: Upon selection, formal on-boarding process to begin.
o	Initiation phase: This will involve workshop by senior leadership, infrastructure support, access to data etc.
o	Graduation from the accelerator: Once the solution is developed in alignment with Max Life’s business need, startup will be nurtured to scale-up with business teams

After a successful first edition of Max Life Innovation Labs in 2019, Max Life Insurance Company Ltd. (“Max Life” / “Company”) today announced the launch of second edition of its flagship insurtech accelerator program. With the launch of the second edition of Max Life Innovation Labs, the life insurer is inviting technology start-ups to build smart fintech and insurtech solutions for specific business challenges.

Conceptualized in partnership with Invest India - the national investment promotion & facilitation agency of India - that will host the programme on the Startup India Hub, the program will provide start-ups the opportunity to access knowledge, infrastructure, and support from Max Life to transform business processes through technology. Max Life plans to select start-ups to co-develop solutions in the areas of artificial intelligence/machine learning, smart underwriting, blockchain, health & wellness, intelligent data acquisition & advanced data analytics.

What’s in it for the participating start-ups:

  • Ability to apply new age digital technology to real business problems end to end
  • Best in class mentoring from industry expertise and dedicated bandwidth of Max Life CxO’s
  • Ability to build referential credibility of driving transformation in a large business enterprise
  • Exclusive access to relevant data from Max Life databases as needed to enable the testing of the product/solution
  • Dedicated support from a single point of contact within the organisation to mitigate any issue and ensure speedy implementation of ideas
  • Commitment from Max Life to be the first customer for start-ups on successful solution development and implementation

Commenting on the launch, Manu Lavanya, Chief Operations Officer, Max Life said, “We are excited to launch the second edition of Max Life Innovation Labs, our flagship accelerator program. The COVID-19 pandemic has brought about a major realignment to the life insurance sector, accelerating the need for digital technology driven innovation in the industry. We see this as an opportunity to accelerate the adoption of technology and innovate across models, products and services by collaborating with talented startups who are poised to emerge as leaders of the future. We are aiming to develop robust solutions that will help us serve our customers better and enhance our ability to innovative customer interactions with our insurance offerings.”

The final selection of startups will be made based on relevance to the shared focus areas, innovativeness of the solution, its feasibility and availability of appropriate skill set in the startup team. The identified use-cases are as under:

Technology Theme

Use Case Description

Smart Customer Profile Report

Ability to generate insights from medical, financial documents, external sources and provide goal based decisions to enhance financial credibility and health & wellness

Digital Twin

Augmented reality and Virtual reality solutions in the areas of sales, customer engagement and marketing 

Data Acquisition

Intelligent data acquisition on customers/prospects from online and offline sources

Health & Wellness

Provide health and wellness proposition to the customers that improves their health outcomes through targeted programs

Non-invasive medical tests

Non-invasive technology solutions to capture medical profile

Insurance in a Box

Build a white-label platform which can allow insurers to sell on-demand insurance on partner eco-system/underserved segments

Blockchain Networks for Insurance

Solutions which can help create network relationships across the insurance value chain to simplify claims, on-boarding, policy issuance, renewals etc.

In the previous edition, Max Life Innovation Labs received a strong response with over 150 applications, out of which 7 dynamic startups were selected to work on specific problem statements. Some of these startups are currently working in close collaboration with Max Life business teams to scale up these insurtech solutions.

Interested start-ups can apply at - https://www.maxlifeinsurance-innovationlabs.com/

IndiGo wins 9th Edition of NHRD Corporate

 IndiGo wins 9th Edition of NHRD Corporate CSR Best Practices Award of N

India’s leading carrier, IndiGo, has been awarded the NHRD Corporate CSR Best Practices award 2020 for its ongoing CSR projects on “Enhancing Livelihoods Security for the Rural Women in Maharashtra, Assam and Meghalaya”. The HR showcase by NHRD is a unique trade style, highly competitive event for Corporate, Start-ups, Academia and NGOs to present the most impactful practices, products and initiatives.

Mr. Raj Raghavan, Senior Vice President & Head of Human Resources, IndiGo. said, “We are pleased to be recognised by the NHRD for our initiatives towards enhancing livelihoods security for the rural women in Maharashtra, Assam and Meghalaya. As a leading airline brand in the country, it is our duty to remain socially relevant and contribute towards a better quality of life for our fellow citizens. This recognition is the testimony of our continued efforts towards this goal and motivates us to do even better”.

The selection process, which lasted over 45 days comprised of written documentation, followed by presentation and discussions with a preliminary panel. The results were judged by a highly experienced panel of industry experts who looked at the CSR program impacts, sustainability and overall program conceptualisation and delivery.

Velammal student honoured

 Velammal student honoured


Master S.Akash ,class 9 student of Velammal Vidyalaya, Mogappair West has received a cash award of Rs. 5 lakhs  from the Government of Tamil Nadu for his exemplary performance  in the events held by the School Games Federation of India in 2018-2019.

 

Akash had bagged the Silver medal in the 50 M and the 200 M backstroke categories. Each carrying an award of 1.5 lakhs each.

 

He also had clinched the Bronze medal in the 100 M backstroke and the 4*50 M Medley Relay with and award of 1 lakh each.

 

The extraordinary discipline in practice and a focused determination were the key factors for his winning traits .

 

The exuberant parents thanked the management for the training and support given by the school and the Physical Education Teachers. 


The school Management, staff wish Akash all success in his future endeavours.

Hyderabad houses FLEX SPACE one of the fastest grwoing

 Hyderabad houses 4.5 million sq. ft. of flex space; one of the fastest growing flex markets in the country: JLL

 

Hyderabad hosts 4.5 million sq. ft. of the total flex space stock in India and is one among the fastest growing markets in the country, according to a recently launched report by JLL, Reimagine Flexspaces A 360⁰ view.

The demand for flexible spaces in large cities such as Hyderabad is likely to grow, with businesses having a greater need to accommodate portfolio expansion and contraction along with crisis support. This indicates the inherent growth potential of the flex office market in India.

“Flex space operators provided organised workspaces with a lock-in-period of 1-2 years. Companies that have pre-leased with scheduled delivery over next 1-2 years have shown interest in such flex spaces to have their temporary offices. Apart from big MNCs, Hyderabad also houses many start-ups and small companies in the field of Consulting, IT, and logistics. Flex spaces have become financially feasible for such small players as well with low capex,” said Sandip Patnaik, Managing Director and Head (Telangana & Andhra Pradesh), JLL India

The flex space market in Hyderabad saw major traction from mid-2018 and peaked in 2019. Flex spaces accounted for 28% of total office space leasing in 2019 in the city. While flex spaces already enjoyed popularity amongst start-ups and small-sized companies, there has been an increased traction amongst large BFSI and IT-ITeS occupiers mainly as managed office spaces as well as incubation spaces. This supports the significant expansion by flex space operators in the city during the last 2-3 years.

As per a recent report by JLL strong signs of recovery were witnessed in the Hyderabad office market in Q3 2020 with a healthy gross leasing at 1.9 million sq. ft. At the same time, net absorption grew by 31% from the previous quarter to 1.5 million sq. ft. in Q3 2020.

The country is expected to witness deeper penetration, throughout 2021 and beyond, the flex space market is forecast to grow at a slower pace and more organically. Irrespective of several short-term disruptions and challenges, increased demand from large enterprises, will support the growth of the flex space market to more than 50 million sq. ft. by 2023. It is anticipated that flexible space will grow by an average of around 15-20% per annum over the next three-to-four years, although this trajectory will not be linear. Previously expected levels of new investment are unlikely to be seen, as operators look to solidify their existing operations and it is likely that certain operators will not be able to weather the storm.

As corporates return to the workplace, they are likely to further leverage flexible space to reduce capital expenditure and create cost savings, while allowing for split teams and de-densification requirements. Developments that initially drove the growth of the flex market, like the focus on utilizing workplaces to boost productivity and drive dynamic work cultures, enhance emphasis on employee health etc., will continue to influence the next phase in India.

 “While the flex-space market more than tripled in the last 3 years, the momentum going ahead will be relatively slower. Players are likely to tread cautiously, and the overall market is expected to expand 1.5 times from the current size. At the same time, demand for flexible space is likely to remain resilient and we expect the size of the flex space market to cross 50 million sq. ft. by 2023, led by increased demand from larger enterprises,” Dr Samantak Das, Chief Economist and Head of Research & REIS, JLL India.

In the commercial real estate space, flex spaces have become synonymous with adaptability. As preferences evolve, a range of flexible space options have taken shape to suit changing business needs, including remote working. To respond to the current disruption, and to lay the groundwork to deal with what may be permanent changes for the industry, flex space operators have been agile and are recalibrating their business strategies. They are now laying a greater emphasis on profitability and evolving strategies to ensure stable occupancy levels in their flex space centres.

 Large enterprises to drive demand

The densification trend that had emerged over the last decade will likely reverse with enterprises leaning on flexible office space to relax space density. Large enterprises might also look at splitting up their offices to reduce commute times and dependence on public transport. However, with expected economic uncertainty, companies will be hesitant to commit large capital to real estate. In terms of strategy, leasing directly to a third-party flexible space operator is the most widely adopted model. A partnership model allows both landlords and operators to leverage each other’s strengths. There are several ways to implement a partnership, with revenue shares and management contracts being the most common. Under the revenue share option, both parties split the upside. In the case of a management contract, the operator gets a fixed payment, while the landlord assumes all the leasing risk and enjoys the upside. Despite the benefits of this approach, partnerships are relatively less common in India for now.

What the future holds

The entry of more than 300 flex space operators into the country helped commoditize the market. Prior to the pandemic, most of these operators were focused on attaining scale and capturing market share. However, the availability of capital, in the current scenario, will be a challenge. Players who have embarked on aggressive growth so far will find themselves strapped for capital. In such a scenario, the market is likely to witness consolidation activity driven by larger operators with financial wherewithal acquiring smaller ones. 

Flexible workplaces will continue to be a major influence on the future direction of the Indian office market. There will be an even greater focus on providing customized office space solutions and demand for flexible space will not only return but increase, as occupiers embrace the core plus flex model more widely. Despite the massive disruption from the impact of COVID-19, the future of flexible workspaces will remain optimistic.