IndiGo partners Kotak Mahindra Bank for Ka-ching co-branded credit card
Kotak Mahindra Bank (KMBL) and IndiGo today announced
a strategic partnership for the launch of a co-branded credit card –
Ka-ching – under the 6E Rewards program. This collaboration will create
value for customers in the form of a powerful product proposition
offering a premium rewards experience to customers.
Customer
research reveals that travel has emerged as the most sought after
redemption category in terms of reward programmes. Customers prefer
to receive travel-associated offers and benefits such as free flights
while redeeming their reward points – a trend that is expected to
accelerate as air travel reaches pre-pandemic levels.
The
Ka-ching co-branded credit card, to be launched in November 2021, will
provide exclusive travel benefits to members. Available in two variants,
6E Rewards and 6E Rewards XL, the new credit cards will provide a
richer travel experience with varied benefits and unmatched rewards to
the card-holders keen on domestic or international travel. They will
also be able to earn additional 6E Rewards on dining,
shopping, transport, medical bill spends, utilities, fuel and other
major categories with Feature Partners of 6E Rewards Program. The credit
card will allow customers to accrue accelerated 6E Rewards on their
spends and redeem these points for airline tickets
anytime with no blackout dates on redemptions. Furthermore, customers
will have access to other special benefits on IndiGo including
complimentary air ticket, discounted convenience fee, priority check-in,
choice of seat and a complimentary meal.
William Boulter, Chief Commercial Officer, IndiGo said, “We believe in providing our customers a memorable and hassle-free experience when they fly IndiGo. Our partnership with Kotak Mahindra Bank to launch ‘Ka-ching’ reinforces that commitment. We are excited to indulge our customers with 6E Rewards on flight bookings, dining, entertainment and other spends that can be redeemed for IndiGo flight tickets and on other products and categories with our commitment to provide a great engagement to our members. We strive to offer the best service to our customers every single day, as their satisfaction is at the heart of what we do. We have immense conviction in our partner KMBL, one of India’s leading banks with a vast reach to complement IndiGo’s network within the country, while offering unique experiences to our customers. It’s a perfect partnership as we believe in consistently enhancing our engagement to deliver great customer experience”.
Ambuj Chandna, President – Consumer Assets, Kotak Mahindra Bank said, “As
a bank, our philosophy is to provide our customers personalized
offerings that best suit their aspirations and preferences. And travel
is a category that is growing in importance with customers placing a
higher value on air travel-related rewards. The Ka-ching
card will offer a rewarding experience to all – whether flying for
leisure, business or any other purpose. Customers can accumulate 6E
Rewards on all types of spends including travel and these can be
redeemed at IndiGo against flights and other benefits, thus
making this a preferred card in a customer’s wallet. We are delighted
to ink this partnership with IndiGo, a brand that is built on the same
core value as Kotak of delivering a superlative experience to
customers.”
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