Sonakshi Sinha wishes her father Shatrughan Sinha on

Sonakshi Sinha wishes her father Shatrughan Sinha on his birthday; shares a family picture!

 

Catch up her post here :

 

https://www.instagram.com/p/CIkN1_vJ-5-/

 

 

 

 

Sonakshi Sinha took to Instagram and asked fans to join

 Sonakshi Sinha took to Instagram and asked fans to join #SonasCharadesChallenge

Verified

Its Monday... lets make it fun!!! Join #SonasCharadesChallenge coz ive realized i need to up my charades skill and i am going to practice on you’ll!!!

Guess which MOVIE im acting out in the comments below. Will reply to as many correct ones and probably most of the innovative ones too 😂😂😂

#ReelItFeelIt #ReelKaroFeelKaro

ZEE5 to release the biggest direct to digital blockbuster original

ZEE5 to release the biggest direct to digital blockbuster original film

~ Watch ‘Ghoomketu’ premiering 22^nd May on ZEE5 ~

~ A star-studded film starring Nawazuddin Siddiqui, Anurag Kashyap, Ila Arun, Raghubir Yadav, Swanand Kirkire and Ragini Khanna ~

~ Special appearances by Amitabh Bachchan, Ranveer Singh, Sonakshi Sinha, Chitrangada Singh, Lauren Gottlieb and filmmaker Nikhil Advani ~

 ZEE5, the largest creator of original content in India announces its next film ‘Ghoomketu’ set to release on 22^nd May. An aspiring writer’s 101 retreat into the life of the protagonist, Ghoomketu is played by Nawazuddin Siddiqui. The movie is a comedy- drama from the viewpoint of an inexperienced writer struggling to make it big in the film industry in Mumbai. On his quest to come up with a great story, he is inspired by day to day mundane life activities. Will his ambition and determination exceed his talents? Or will a corrupt cop, who is on a mission to find Ghoomketu, put a brake on his 30-day escapade?

Directed by Pushpendra Nath Misra and produced by Phantom Films and Sony Pictures Networks (SPN), this film will be exclusively releasing on ZEE5.

The quirk and humour in the movie is exaggerated with dramatic linguistic annotations. The film is set in a wickedly playful backdrop and will be great for the entire family to watch together. The film also has ace director Anurag Kashyap as a cop and the talented Ila Arun as Ghoomketu’s Aunt, in lead roles along with Raghubir Yadav, Swanand Kirkire, Ragini Khanna and others. The film will also see special cameos from Amitabh Bachchan, Ranveer Singh, Sonakshi Sinha, Chitrangada Singh, Lauren Gottlieb and filmmaker Nikhil Advani.

Actor Nawazuddin Siddiqui shares, “Ghoomketu is a quirky, never-seen-before character and I thoroughly enjoyed playing him. Anurag, who is generally behind the camera, will be seen sharing screen space with us and it was a great experience to work with him as an actor. ‘Ghoomketu’ has a phenomenal storyline which will definitely entertain the audience. During this time of the lockdown, I am glad that a humorous film that the entire family can watch is being streamed on ZEE5.”

Actor Anurag Kashyap shares, “Every film is a labour of love and I saw the conviction in the director of Ghoomketu and hence decided to do something which is my least favourite thing to do, which is act. The film is funny and heartwarming.”

Film Director Pushpendra Nath Misra adds, “Wherever we go, we are never far away from our roots. Ghoomketu, as the name suggests, is a story of the ‘journey to the beginning’. This a film where the protagonist - a writer- draws inspiration from the idiosyncrasies of his own family members. This was a dream project with a stellar cast (sublime actors, all of them), and the freedom to tell the story in a non-stereotypical way. For all the writers, their observation begins at home. This film is a celebration of our family members - our ‘Bua’s and ‘Chacha’s and ‘Dadda’s - who we (Ghoomketu) always carry in our hearts, wherever we go. I am glad it will reach the huge family audiences of ZEE5.”

Aparna Acharekar, Programming Head, ZEE5 India expresses, “Ghoomketu’ is a film made for every member of the family and for them to relate to someone or maybe just sit back and have a good laugh. From a star-studded cast to its quirky characters, the film is a perfect treat for the audience. At ZEE5, we are proud to present Ghoomketu on Eid, our third Original film after Bamfaad and Ateet, to entertain viewers during the lockdown."

Vivek Agrawal, Producer, Phantom Films says, “Ghoomketu” is one of those rare gems that will put a smile on your face while taking you through the struggle of a man who is out there trying his luck in Bollywood films. Bringing this story to life has been a roller-coaster ride, just like the protagonist’s journey in the film! It has been a pleasure working on ‘Ghoomketu’– a project that is relatable for many people, on so many levels and we are thrilled to have ZEE5 on board to release it.”

This quirky comedy is all set to confuse, entertain and make you laugh this Eid weekend.

UFO Moviez steps up to support the cinema medium

UFO MOVIEZ STEPS UP TO SUPPORT THE CINEMA MEDIUM

AND “FEED OUR FUTURE”, A NEW GLOBAL CINEMA ADVERTISING CAMPAIGN FOR

 THE UNITED NATIONS WORLD FOOD PROGRAMME (WFP)

Global cinema ad draws attention to the potential lost every time a child dies of hunger

Supported by SAWA, the Global Cinema Advertising Association, the­­ ad is to air in more than 30 countries. It invites viewers to help end hunger with WFP’s ShareTheMeal app. The ad is also supported by a Facebook and Instagram marketing campaign 

 UFO Moviez today announced its support for “Feed Our Future,” a powerful new advertising campaign aimed at getting global cinema audiences to tackle global hunger by supporting the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide. 

With the support of Facebook, “Feed Our Future” was launched via a Facebook Live from Facebook’s Mumbai office, and was hosted by renowned television personality Mini Mathur and featured: critically acclaimed director R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef and award-winning author Vicky Ratnani, Mr. Siddharth Bhardwaj, Chief Marketing Officer & National Sales Head, UFO Moviez and megastars Sonam Kapoor, Sonakshi Sinha, and UN Environment Goodwill Ambassador Dia Mirza.

“This is the first time in India that a campaign of this magnitude has run towards a global cause,” said Sanjay Gaikwad, Managing Directorof India’s largest digital cinema network UFO Moviez. “We’re happy to address the issue of global hunger in India with the World Food Programme. Cinema is the most impactful medium to deliver such a message to the audience in a highly captive environment. To add to this, UFO Moviez is the largest in-cinema advertising network and will run the emotionally stirring 60sec ad film across its screens for eight weeks.”

The 60-second cinema advertisement was conceived by advertising legend Sir John Hegarty and The Garage Soho. It was directed by acclaimed film director Lynne Ramsay and produced by award-winning production company Somesuch & Co. SAWA, the Global Cinema Advertising Association, in association with WFP, will air “Feed Our Future” on cinema screens in more than 30 countries with a call to action to download WFP’s mobile-app, ShareTheMeal.

The advertisement shows a bustling news conference with journalists vying to interview the recipient of a breakthrough medical research award. But the journalists learn that there was ultimately no medical breakthrough – the chilling conclusion reveals that Miriam Adeke, the young woman in question, had in fact died of hunger when she was only eight years old.

“The creative challenge here is to find a way of engaging the audience without resorting to endless images of starving children. Creating empathy by reminding the viewer that when a child dies, we all lose,” said Sir John Hegarty.

Inspired by the cinema advertisement’s message, Facebook is bringing the campaign to life through an integrated digital campaign. Borne from a “Hack for Good” at the recent Cannes Lions Festival for Creativity, the Facebook Messenger experience was created by a team of award-winning creatives from across the industry and Facebook’s Creative Shop to give viewers the opportunity to engage with the character from the advertisement and learn more about hunger. At a time when 821 million people – roughly one in nine of the global population – still go to bed on an empty stomach, this new digital integration will bring the offline online by connecting viewers with the cinema advertisement and the issue in an exciting new way.

 

“Hunger is a major global issue,” said Cheryl Wannell, CEO of SAWA. “It is therefore fitting that the Cinema medium, with its global reach, should be proactive in driving awareness for the World Food Programme. Millennials who are educated, socially aware and a hard to reach demographic, make up a large part of the Cinema audience and these are the people that can and will facilitate change. 

Since 2015, the Cinema Medium has stepped up to support the Sustainable Development Goals and we are committed in 2018 and beyond to make the World Food Programme famous by using the power and impact of the Cinema Medium. SAWA encourages other mediums to do likewise.”

The Facebook Messenger experience will enable viewers to engage with the ad’s main character, Miriam Adeke, to learn more about her story and the issue of hunger by searching ‘ShareTheMeal’ on Messenger. 

“Three million children die every year of hunger or malnutrition," said Corinne Woods, Director of Communications, Marketing and Advocacy of the United Nations World Food Programme. “When partners like SAWA and their members step up, it helps us create a movement and generate support for our work to ensure that every child has the vital food and nutrition they need – not only to survive - but also to thrive."

Thanks to UFO Moviez’s generous support, the advertisement will air on UFO Moviez’s screens across India for the next eight weeks, and the message about aiming for a world with Zero Hunger will be heard by millions across India. 

For more information about the “Feed Our Future” advertisement and campaign, and to learn how to get involved in creating a world with Zero Hunger, please visit:www.wfp.org/feedourfuture.

Rekha and Dharam Ji are reuniting for a revamped version

Rekha and Dharam Ji are reuniting for a revamped version

After a decade, Rekha and Dharam Ji are reuniting for a revamped version of the song 'Rafta Rafta' for the upcoming comedy-flick Yamla Pagla Deewana Phir Se.

Hers's presenting the teaser of the music video which also features Sonakshi Sinha, Salman Khan, Sunny and Bobby Deol grooving to the beats. The song is to release soon!

Click here to watch the teaser : https://www.youtube.com/watch?v=E7t1_ONz2pA

Sunny Sounds Pvt Ltd., Intercut Entertainment, Pen present an Intercut Entertainment production and A Soham Rockstar Entertainment release ‘Yamla Pagla Deewana Phir Se’ is produced by Sunny Deol, Kamayani Punia Sharma, Aarushi Malhotra and Jayantila Gada (Pen India Limited). The film is slated to release on 31st August 2018.