Green Trends Launches a
Countrywide Hair Donation Drive –
Green Trends’ SHAIR in aid of cancer patients
Green Trends’ SHAIR in aid of cancer patients
Inviting people to
participate and contribute to needy cancer community
On
World Cancer Day, February 4, 2020, green trends salon launches its
‘Shair’ hair donation drive to make wigs for the needy cancer
survivors and raise awareness on cancer care. With a mission to give cancer
survivors emotional support and boost confidence, Shair is a noble cause from
green trends Unisex Hair & Style Salon. Shair is a first-of-its-kind
month-long hair donation cum awareness building initiative by green trends, the
country’s most popular and professionally operated salon brand from the
house of CavinKare.
Launched this
year, green trends Shair campaign will comprise of two phases. Phase 1 will be
a nation-wide hair donation drive at all its 375+ salons starting February 4th
where public can walk in and donate hair for free. This month-long drive will
culminate with the 2nd phase which is a first-of-its-kind mega hair donation
event that will be held in Chennai on March 1st, 2020. Titled as green
trends’ Shair 2020, the Chennai leg of the campaign invites interested
donors to hold their haircut for a month, grow their hair and be ready to
donate in time for the mega event. To make a donation, the hair must be at
least 10 inches long.
Commenting about
the launch, Mr.Gopalakrishnan, Business Head – Salon Division,
CavinKare said, “Our aim is to make sure not one cancer
patient fights alone and the launch of green trends’ Shair is a small
gesture in the big fight against cancer and it’s our way of trying to
make things just a little better for them. Shair is unique in its 360 degree
approach towards the cause by working towards awareness creation, hair donation
and goes till the last mile of wig manufacturing and wig handover. It is the
perfect place to donate your hair as it provides a platform for people to have
an easy, transparent and responsible way to make a difference. We, at green
trends are fortunate to work among amazing franchises and stylists within our
network who are equally excited and geared up to make this noble cause a
success.”
Mr. Deepak
Praveen, COO of green trends Unisex Hair & Style Salon said,
“We are truly excited to conduct the inaugural edition of green trends
Shair across the country. Hair loss during cancer treatment is the most
physical apparent sign of cancer. Although temporary, it makes cancer an
integral part of their identity, hence affecting them emotionally and wigs help
to make them feel like themselves. This is especially the case with the
underprivileged part of society where there is a stigma associated with
baldness. Wigs made of synthetic hair can be unpleasant to wear for long and
can cause irritation and boils on the scalp, wigs made from human hair is
comfortable to wear. These natural hair wigs are very expensive and the needy
cannot afford them. With the green trends Shairprogram we aim to provide wigs
free of cost to the needy. To do that we need donors to come forward and donate
hair at any of the green trends salon in the city or across India. As part of
the green trends Shair program we have created a unique ‘Shaircut’
developed by the green trends’ R&D team that ensures the donors
current hairstyle does not get affected and looks exactly the same as before
they donated. With Shaircut, there will be no visible impact on the look. A
donor can donate as less or as much as they want, only requirement is hair
should be 10 inches long. We have trained 3000 plus green trends stylist across
our 375 plus salons across 50 plus cities in India so maximum people can be
part of this noble cause. I am confident that this initiative will make a
significant difference in the society."
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