Sunday, 13 June 2021

OnePlus brings smarter 4K cinematic experience with the launch of OnePlus TV U1S in

 OnePlus brings smarter 4K cinematic experience with the launch of OnePlus TV U1S in India

 The new smart TV variants – OnePlus TV 50 U1S, 55 U1S and 65 U1S – will be available at INR 39,999, INR 47,999 and INR 62,999 respectively

OnePlus also launches its first-ever OnePlus TV Camera priced at INR 2,499

For product images of OnePlus TV U1S, please click here

OnePlus, the global technology brand, today unveiled the OnePlus TV U1S, the latest addition to its smart TV portfolio. The new OnePlus TV U1S serves as an extension to the OnePlus TV U Series launched in 2020, strengthening the company’s vision to deliver a premium and accessible connected ecosystem experience to users.

The new smart TV offers a best-in-class 4K cinematic display and immersive audio with a rich library of curated content. It features premium, bezel-less design across a range of screen sizes and provides an advanced interconnected and intelligent experience to users. 

"Following the remarkable reception of the OnePlus smart TVs in India, we are excited to launch the new addition to our smart TV portfolio to continue delivering an unparalleled smart TV experience to our community. The OnePlus TV U1S reinforces our vision to offer a seamless connected ecosystem experience by offering premium quality products across price segments.” said Pete Lau, Founder and CEO, OnePlus.

The OnePlus TV U1S is designed to provide users with a premium smart TV experience at an attractive price point. It will be available in 126 cm (50”), 139 cm (55”) and 164 cm (65”) variants.

Cinematic Display

The OnePlus TV U1S offers an incredible 4K UHD display along with an enhanced 93% DCI-P3 Wide Color Gamut. The OnePlus TV U1S users can enjoy a view of breathtaking sharpness, clarity, and vibrant color with the 8.3-million-pixel display. The OnePlus TV U1S also comes with a Delta E<2 rating and 10-bit color depth that deliver superior color reproduction. It offers HDR10, HLG, as well as HDR10+ certifications, bringing a top-quality viewing experience to users.

The advanced Gamma Engine, consisting of 50+ customized algorithms, adds to the immersive experience by enabling real-time image quality optimization and delivering smoother, clearer visuals. It encompasses an extensive suite of features that add to the powerful cinematic viewing experience of the OnePlus TV U1S:

  • Advanced Motion Estimation and Motion Compensation (MEMC) algorithms elevate the video frame rates to intelligently interpose content, reducing motion blur, stuttering, and ghosting so action-packed movies and sports visuals remain smooth and crisp.
  • AI Picture Quality optimally adjusts the gamma curve to ensure that the details of darker visuals are clearer and more visible.
  • Super Resolution upscales the resolution quality of the content to provide superior visual clarity. In addition, Anti-Aliasing smoothens the visual’s edges and lines providing a finer, uniform appearance while guaranteeing a more natural viewing experience.
  • Color Space Mapping reduces color and tonal discrepancies and ensures an accurate depiction of visual content captured in any color space.

Smarter TV Experience

Seamless IOT Connectivity

Users can conveniently access their choice of content through hands-free voice control using the Speak Now™ feature on the OnePlus TV U1S. Users will not have to rely on a traditional remote, as the new voice control feature seamlessly integrates with Google Assistant.

They can also easily connect their OnePlus wearables such as the OnePlus Watch, OnePlus Buds and OnePlus Buds Z to the new OnePlus TV U1S. Some of the functions of the seamless connectivity with the OnePlus Watch include the ability to turn the TV on and off, scroll through content, control the TV volume and other TV settings. The new Smart Sleep Control feature will turn the TV off automatically when the OnePlus Watch detects that the user has fallen asleep for over half an hour.

OnePlus Connect

Powered by the smart features of the OnePlus Connect app (2.0 version), the OnePlus TV U1S, offers a truly seamless connected smart TV experience. It enables users to use their smartphone as a remote for a seamless smart TV experience. The Smart Volume Control feature can automatically reduce the volume of the smart TV during incoming calls and return to the previous volume after the call ends. The TypeSync feature transforms the smartphone into a smart remote by letting users type or speak directly into their phone to control the smart TV without using the traditional remote. It also includes the Trackpad Control feature to track and scroll through the TV content using the smartphone directly.

It is also equipped with features that allow users to manage Kids Mode remotely, set a timer to automatically turn the TV off, view User Metrics to monitor screen time, use One Click Cleanup to stop running apps in the background, and transfer videos and files from smartphone to TV without the need for a third-party app.

The Multicast feature allows users to cast up to two smartphone device screens on the OnePlus TV U1S to make way for a multiplayer gaming session or an important meeting that requires multiple screen references. The OnePlus TV U1S is also compatible with Chromecast, Miracast as well as DLNA.

Android TV 10

Powered by the reliable and secure Android TV 10 platform, the OnePlus TV U1S delivers a flagship home entertainment experience.

The TV also has added features such as the Data Saver Plus to control and manage data usage, Kids Mode to manage what content children can view, Gaming Mode to enjoy gaming at a latency less than 15ms and Shared Album to share photo content through the TV.

Smarter Curated Content with OxygenPlay

OxygenPlay is the content discovery platform of OnePlus TV, allowing users to easily access a plethora of content. OxygenPlay provides convenient access to a host of content ranging from movies and series to sports, music and kids’ shows. It also enables users to spend less time navigating and more time enjoying the content of their choice. The newly introduced Sports Zone and Live News Zone further curate relevant sports or news content on a single platform under OxygenPlay.

Immersive Sound

The OnePlus TV 65 U1S is equipped with a four-unit speaker system offering 30W output. The OnePlus TV 50 U1S and OnePlus TV 55 U1S come equipped with a two-unit speaker, providing an impressive 30W output.

Co-tuned with Dynaudio, the premium Danish loudspeaker maker, the OnePlus TV U1S delivers a theater-like sound experience with a balanced sound profile and an expansive sound field.

Premium Design

Embodying the premium bezel-less design, the OnePlus TV U1S provides a screen-to-body ratio of more than 95%, offering a boundless viewing experience.

Housing a massive 4K panel up to 164 cm (65”), the new OnePlus TVs are sleek yet sturdy. Its premium yet minimal design allows it to blend seamlessly into the users’ home decor.

OnePlus TV Camera

In addition to the launch of the OnePlus TV U1S, OnePlus also launched the all-new OnePlus TV Camera to offer a unique smart TV camera experience. The OnePlus TV Camera connects seamlessly to Google Duo, allowing users to host work from home meetings conveniently or enjoy video conversations with their loved ones.

The OnePlus TV Camera enables wide angle video and photos with a 1080P camera, offering up to full HD resolution with remarkable clarity. Equipped with dual microphones and noise cancellation algorithms, the OnePlus TV Camera reduces background noise, ensuring clear audio. Users can easily attach the camera to their OnePlus TV U Series, OnePlus TV Q1 Series or OnePlus TV U1S. It also ensures users’ privacy is protected by pulling down the slider on the camera lens.


Price, Availability and Offers



OnePlus TV 65 U1S

INR 62,999/-

OnePlus TV 55 U1S

INR 47,999/-

OnePlus TV 50 U1S

INR 39,999/-

OnePlus TV Camera

INR 2,499/-


The OnePlus TV U1S will be available on open sale starting tomorrow, 11 June 2021 at 12 PM on,,, as well as partner retail stores.


Users can avail the following launch offers on the new OnePlus TVs:

  • Up to 9 months no cost EMI and instant discount of INR 4000, INR 3000, and INR 2000 on OnePlus TV 65 U1S, OnePlus TV 55 U1S and OnePlus TV 50 U1S, respectively, upon purchase through HDFC Bank Credit Cards, Credit Card EMI and Debit Card EMI on,, and select offline stores, starting 10th June 2021.
  • Up to 6 months no cost EMI on OnePlus TV 50 U1S, OnePlus TV 55 U1S and OnePlus TV 65 U1S upon purchase using major bank credit cards on, and, starting 10th June 2021.
  • 10% cashback on OnePlus TV U1S for select American Express cards only on
  • 12 months no cost EMI with a down payment of 6 months on purchase through Bajaj Finserv consumer durable loans across select offline stores.
  • 8 months no cost EMI with a down payment of 4 months on purchase through HDFC Bank consumer durable loans across select offline stores.
  • Customers can avail free IoT products such as Amazon Echo Dot via purchase through or the OnePlus Buds Z via purchase through from 10th – 17th June 2021. Users on or OnePlus store app can also gain a complimentary voucher to buy either the OnePlus Band or the OnePlus Buds Z upon purchase of the OnePlus TV U1S from 10th – 17th June.


Furthermore, Red Cable Club members will gain a chance to participate in the Red Cable First Sale for OnePlus TV U1S on and OnePlus Store app today from 9 PM to 11 PM. Interested buyers can become Red Cable Club members by signing up on OnePlus TV users also stand the chance to join Red Cable Club directly on their OnePlus TVs and gain 1000 Red Coins.

For more details on the Red Cable Club, click here.

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