Tuesday, 27 July 2021

Jawa Motorcycles proudly partners with

 Jawa Motorcycles proudly partners with Indian Army for the ‘Dhruva Kargil Ride 2021’

 

Shortly after the launch of Khakhi and Midnight Grey colours of its Jawa model as a tribute to the 50 years of 1971 war victory, Classic Legends has commenced a series of celebratory rides in association with the Indian Army. The ‘Dhruva Kargil Ride’ (#DhruvaKargilRide) is the first in this series and celebrates the 22nd ‘Kargil Vijay Diwas’ as well as the 75th year of Indian independence.

 

The Dhruva Kargil Ride saw a total of 75 Jawa motorcycles led by the new Khakhi and Midnight Grey colours leading the pack with riders from the Indian Army, spread across four groups.  The main ride was flagged-off from Dhruva War Memorial by Subedar Sanjay Kumar, PVC under the aegis of Headquarter Northern Command in Udhampur, comprising of 25 riders on Jawa motorcycles led by Lt. General YK Joshi, (UYSM, AVSM, VrC, SM, ADC) GOC-in-C, Northern Command, who rode all the way up to the finishing point at Kargil War Memorial in Drass. 






Alongside this main ride, subsidiary rides were flagged off from Naushera, Srinagar and Karakoram Pass completing a count of 75 motorcycles to mark 75 years of India’s Independence. All four groups converged at Kargil War Memorial, Drass to further participate in the Kargil Vijay Diwas 2021 on July 26th.

 

Commenting on this association, Lt. General YK Joshi said, “The sacrifices made by the soldiers of Indian Army are not only remembered but also recognised to inspire the current and the future generations. Therefore, this effort of ours, the Dhruva Kargil Ride, is to remember the fallen heroes during Operation Vijay and also to revive, rekindle and reinvigorate the spirit of patriotism amongst the youth. We are excited that Jawa Motorcycles has come forward to partner with us on this ride and this gesture adds to the enthusiasm of the participating riders. We also recognise the efforts of the company under its Forever Heroes initiative towards the welfare of armed forces personnel.

 

Mr. Ashish Singh Joshi, CEO, Classic Legends said, “It is a proud moment for us as our recently launched Jawa Khakhi and Midnight Grey motorcycles, which proudly bear the Indian Army insignia, are ridden to Kargil by the brave men and women of the Indian Army to celebrate the 22nd Kargil Vijay Diwas. Following the various activities under our Forever Heroes initiative, this is another step towards strengthening our association with the Indian Army and marks the beginning of a series of celebratory rides that we plan to do this year to celebrate the 50th anniversary of the 1971 war victory. Our soldiers are our true heroes and respecting their efforts in keeping our country safe is a way of life at Jawa Motorcycles.”

 

This ride marks Jawa Motorcycles’ second initiative to the ‘Swarnim Vijay Varsh’ celebrations along the year. To offer a tribute to the 50th Anniversary of the 1971 war victory, Jawa Motorcycles recently launched two new colours – Jawa Khakhi and Midnight Grey that honour the spirit of bravery, service and sacrifice of the Indian Army. The colours resonate with the spirit of the army and what also makes these motorcycles truly unique is the commemorative emblem that proudly features the prestigious Indian Army insignia flanked by a ‘laurel wreath’ symbolizing the 1971 victory.


Please find the attached Release for more details. If you have any further clarifications or require responses, we shall be more happy to connect you to the client at mutually convenient timing.

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