India’s First Visual-Only Station Network – Introduced by Impressn

India’s First Visual-Only Station Network – Introduced by Impressn

 In cities, people are surrounded every day by large amounts of information and advertising. Because of this, traditional advertisements often fail to attract immediate attention. In this situation, Impressn has introduced a new advertising format called the Visual-Only Station.

What is a Visual-Only Station?

 A Visual-Only Station is a small LED screen that runs silently and continuously. It is designed to be noticed naturally by people while they are present in the space. These screens display information, light entertainment, and a limited amount of advertising.

Impressn’s Role

 Impressn is the first company in India to operate Visual-Only Stations as a unified network. Each screen is not treated as a standalone display but works as part of a coordinated system.

Content

 Visual-Only Stations follow a balanced content structure:

70% information and entertainment

30% advertisements

This balance ensures that viewers are not overloaded with ads, while brands benefit from better recall.

Where are the screens installed?

 Screens are placed in locations where people wait or spend time:

Tea shops and cafés

Retail stores

Commercial areas

High-footfall public spaces

What makes Impressn different?

 Visual-Only Stations show organized content that people watch naturally as part of their daily routine. This helps advertisements stay in memory without being intrusive.

Benefits for Brands

High viewer dwell time

Local audience targeting

Cost-effective advertising

Strong brand recall

Applications Across Sectors

Consumer brands

Real estate projects

Hospitals

Educational institutions

Retail outlets

Events and local launches

Looking Ahead

 Visual-Only Stations blend quietly into everyday environments without demanding attention. Impressn continues to expand its Visual-Only Station network across India.

Impressn

India’s First Visual-Only Station Network