IruDhuruvam Trailer Link: https://www.sonyliv.com/details/promos/6089974632001/Iru-Dhuruvam---Trailer---SonyLIV-Original---All-Episodes-Streaming-From-30th-Sep-On-SonyLIV
Startled at the sudden disappearance
of his wife Geetha, Viktor an astute cop gets cracking on the case. But as he
probes deeper, a series of gruesome murdersputthe entire city in panicleaving
him in a predicament. What will he do next? SonyLIV,
India’s first premium video on demand (VOD) platform along with Applause
Entertainment, a venture of the Aditya Birla Group announced the launch of
their first Tamil original ‘IruDhuruvam’ premiering today on SonyLIV. Present
at the press conference were Uday Sodhi, Business Head- Digital, Sony Pictures
Networks India, Amogh Dusad, Head Content Partnerships, New Initiatives,
Digital, Sony Pictures Networks India and Sameer Nair, CEO, Applause
Entertainment along with the ensemble cast ofIruDhuruvam.
Produced
for Applause Entertainment by Pramod Cheruvalath’s Sign of Life Productions,
the show which means ‘bipolar’ is directed and written by M Kumaran. The show begins
with a series of horrific murders that put the city in a state of shock and
chaos overnight. It turns out to be the work of a serial killer who quotescouplets
from the“Thirukkural” (a
classic Tamil text)as clues, leaving everyone at sixes and sevens. Inspector David
Viktor, a hawk-eyed cop is assigned to hunt down the killer. But what happens
when the hunter himself becomes a prey? As Viktor gets embroiled deeper into
this strange turn of events, little does he know what lies ahead for him. While
investigating the brutal murders, he himself is under the scanner for his
wife’s mysterious disappearance. Is there a connection between these two
events? Will this investigation lead him to his wife? The gripping series will
see inspector Viktor encountering all details that will put him at crossroads
of his professional and personal life.
Running
over 9 episodes, IruDhuruvamfeatures actors NandhaDurairaj - one of the first
popular Tamil actors venturing into the OTT space post a hiatus, Abhirami Iyer-
former Miss Tamil Nadu who is a popular face in the Tamil web space, the young
YouTube sensation Abdool and popular theatre and film artist Sebastin, Anishainlead
roles of this nail-biting web series,that is sure to leave you on the edge of
your seat and hooked on till the end.
IruDhuruvam
is SonyLIV’s second content offering for its Tamil audience. Post its foray in
the market in May 2019, the platform recently launched the Tamil version of its
marquee show Crime Patrol with actor Ganesh Venkatraman that has got the
audience talking. With tailormade stories like IruDhuruvam, Crime Patrol, My
Marappu, Cookies and the upcoming Tamil original Aivaramongst othersSonyLIV
plans to pique the interest of its Tamil audienceby engaging them with
localised content rooted in Tamil traditions and sensibilities. Additionally,
some of the most popular shows from SonyLIV includeTVF originals such as
Pitchers, Permanent Roommates, Tripling, along withover 40 iconic shows from
Sony Pictures Networks India (SPN) content library like CID, Patiala Babes,
Ladies Special, Aladdin, Beyhadh amongst others are available in Tamil to the
audience for a customized entertainment experience.
Comments:
Uday Sodhi Business Head Digital Sony
Pictures Networks India
“This partnership
with Applause Entertainment blends our in-depth consumer understanding with
their finesse in storytelling. With ‘IruDhuruvam’, we plan to scale up our
Tamil offerings and be the go to OTT destination for the local audience. In a
cluttered market like India, such collaborations are a leap towards an evolved
ecosystem and will strengthen our promise of delivering cutting edge stories in
the digital space. We look forward to a long term and fruitful association with
Applause Entertainment as we collaborate to diversify our content offerings for
the region.”
Sameer Nair, CEO, Applause
Entertainment:
“India is a
mass of niches and at Applause we want to build a diverse content repertoire to
appeal to every audience palate. The launch of ‘IruDhuruvam’ is a step towards
that direction. It marks our foray into regional content and is the first Tamil
original partnership for Applause Entertainment and SonyLIV. We are excited to
associate with SonyLIV and commence our journey of localized content through
this show.”
No comments:
Post a Comment