Federal Bank appoints M V S Murthy as

 Federal Bank appoints M V S Murthy as its first Chief Marketing Officer

 

Federal Bank appointed M V S Murthy as its first Chief Marketing Officer. He has been mandated to leverage marketing to help build scale by working on the intersection of Brand Communication, Customer Experience and Technology. The function has a horizontal play across the existing portfolio of customers and pans vertically to strengthen the bank's organic acquisition as well as inorganic growth which is powered by its strategic partnerships within the fintech and start-up ecosystem.

 

 

 

Prior to being appointed at Federal Bank, M V S was heading – Marketing, Digital and Corporate Communication at TATA AMC.

 

“We are happy to welcome M V S to the Federal family. I am certain his vast experience will strengthen our brand positioning and will be an enabler in our journey from good to great.” Said Ajith Kumar K K, President & Chief Human Resources Officer, Federal Bank.

M V S Murthy is a strong CXO level Marketing led Business & Entrepreneurial Leader with an exceptional track-record of building and leading high growth verticals. He has vast experience across BFSI in Banks, Insurance, Broking and Mutual Funds namely Ogilvy, Urja Communications, ICICI Bank, Edelweiss, TATA AIG and Tata Mutual Fund.

Edelweiss witnesses 65% Y-o-Y growth of

Edelweiss witnesses 65% Y-o-Y growth of
mobile investors in India

~Helping create wealth beyond metros through technology~

• Launched Language customisation for clients in Hindi, Gujarati and Tamil
• Non metro cities contribute 58% of active user base in comparison to metro cities, for the first time ever
• Edelweiss Mobile Trader (EMT) is one of the highest-rated stock trading apps in the country, clocking over 1 million downloads

Edelweiss Wealth Management, part of Edelweiss’ Global Investment Advisory, serving salaried professionals and HNIs, today announced a significant increase of 65% percent Y-O-Y in its user base in India for its mobile trading application – Edelweiss Mobile Trader (EMT). Over 58% of the active user base has been witnessed from non-metro cities, pointing out to an increase of tech-savy investors in Tier II and Tier III cities.

Edelweiss Wealth Management has also seen an increase of 677% in account openings through EMT, in Q1 FY21 as compared to Q1 FY20. The company’s growth is attributed primarily to customised and unbiased advisory provided to investors through user-friendly and advanced technology platforms that have been developed in-house, enabling easy investment and trading in financial markets. In light of such growth and demographics, Edelweiss Mobile Trader is now expanding its’ reach through the introduction of 3 key regional languages - Hindi, Gujarati and Tamil.

Speaking on this announcement Mr. Rahul Jain, Head – Edelweiss Wealth Management, said, “We are posied on the verge of tremendous and unprecedented change and the BFSI industry has kept pace with developments, staying relevant to emerging investor needs. The fact that the highest user base for EMT, stems from non-metros, validates our commitment to innovation and client-centric DNA. I am specially proud to share that around 12% of the user base is from Gujarati-speaking non-metro cities while more than 20% of the user base, comes from Hindi-speaking non-metros. Bharat is growing and with this customisation of having EMT UI available in Hindi, Gujarati and Tamil, we have now ensured that they have the necessary tools and advisory, to further compound their wealth.”

Edelwesiss Wealth Management offers bespoke solutions and best-in-class services through offline and online models customized to client requirements.