Health OK, a multivitamin and minerals tablets, the answer to modern lifestyle problems
Mankind Pharma, one of the 4th
largest pharmaceutical companies in India (As per IQVAI, TSA) has expanded its
OTC range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been
a part of the drug category and has now been incorporated in the OTC category
as a food supplement. The company has a wide range of OTC products that are
quite popular in the Indian market.
‘Health OK’, multivitamin and mineral tablets, that help
cope up with modern lifestyles problems, with their unique formulations of
Natural Ginseng and Taurine for maintaining energy, 20 multivitamin and
minerals for improving overall health and Vitamin C, D and Zinc, for building
Immunity.
Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness and health and to keep up the energy levels in today’s hectic lifestyle. To intensify and aware people of the product; the Age-defying Anil Kapoor and iconic youth superstar Ranveer Singh, have come together in one single frame to spread the message of a healthy and energetic lifestyle. The combination is a deadly one as no one is better than Anil Kapoor, who is the epitome of a healthy lifestyle and Ranveer Singh, known for his super-energetic persona, to endorse Health OK.
Speaking on the association, brand ambassador Anil
Kapoor said, “I am delighted to associate with a brand like Mankind Pharma who
has been working effectively in making India a self-reliant country. With the
new product launch, I am excited to represent Health OK to reach the masses.”
Commenting on the association, brand ambassador Ranveer Singh said, “I am excited
to be a part of the brand’s endeavour and extend my support in the brand's
vision and serve the consumers. In our hectic lifestyle, we tend to forget
about the vitamins and minerals that our body requires. I am sure with Health
OK people will be benefited from the product. I look forward to being part of
their growth journey.”
Talking about the launch of the new brand category, Joy
Chatterjee, General Manager, Sales and Marketing Mankind Pharma, said
, “The reason behind including ‘Health OK’ in the OTC segment was mainly
because nowadays the hectic lifestyles that people live, they frequently face
issues related to low energy, tiredness and fatigue. Our plan to expand our OTC
category has been strategically thought out as we constantly strive to provide
solutions to our target consumers to better their lifestyle and health issues.
In the near future, we have rigours
plans to strengthen the overall category with existing brands, and additionally
expand the products portfolio. Having on-boarded two Mega Superstars, Anil
Kapoor and Ranveer Singh will help us
further strengthen and build the awareness for this category.”
The decision has come at a time when the country is
grappling with the COVID-19 pandemic and there is an increased focus on
preventive healthcare. Factors such as rising health conditions, changing diets
and eating habits have led to an uprising demand in the market. The brand
is fully committed to satisfy the aspiring needs and help consumers to get the
best quality products.
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