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Showing posts with label mindshare. Show all posts
Showing posts with label mindshare. Show all posts

Wednesday, 28 April 2021

5 Reasons to Use a Wearable Health

 5 Reasons to Use a Wearable Health Tracker

The Internet of Medical Things (IoMT) - medical devices and applications that are connected to the healthcare IT systems are expected to grow at a significantly higher rate, particularly between 2018-2023. Wearable health trackers, such as the smartwatches – elements of IoMT, are increasingly becoming mainstream products. Capable of tracking our health data, these devices can help us better understand our overall health and fitness.

According to a wearable tracker report published by IDC, the Indian wearables market saw a massive surge in growth by 144.3%, as compared to 2019, making India the only country in the top three that saw a three-digit growth in 2020. In fact, over the next few years, it is the healthcare industry that is expected to drive the entire wearable devices and technology market - thanks to the availability of cutting-edge products for health and fitness.

Now as the future of health-tracking wearables looks bright than ever before, we asked five Impact Creators to share why a health-tracking wearable is worth considering:

1. THEY TRACK OUR EXERCISE, BREATHING, HEART RATE AND MORE

“Wearables are helping us monitor our exercise, our breathing and our heart rates with the use of sensors embedded in their chips – software algorithms working on the software layer.

There are numerous techniques from which we are able to achieve this monitoring such as photoplethysmography for blood pressure to share breathing and heart rates, accelerometer sensing for movement, etc. More often, some technologies which come under the application of wearables are edge computing, IoT and cloud computing.”

–Ramneek Kalra, IEEE Member

2. WE CAN SELF-MONITOR OUR EXERCISE

“Fitness has gained significant mindshare, thanks to the pandemic. At the same time, social-distancing protocols have restricted access to gyms and other similar community sports centers. In these circumstances, wearables are a boon to help keep track of one’s activity.

Monitoring vital signs and changes as one exercises and providing real-time feedback would help one to keep within safe bounds of stress. For people with lifestyle, chronic or other diseases, exercises could be prescribed with greater confidence that reliable feedback mechanisms would help prevent harm.”

–Aiyappan Pillai, Senior IEEE Member

3. THEY PROVIDE A MORE COMPLETE VIEW OF OUR HEALTH

“Activity tracking helps in creating awareness among people the importance of balance in exercise, sleep and eating habits. But the wearables are not only for the healthy people, they are more importantly used for people who have some ailments like heart problems and obesity. Athletes may also get into injuries while training where the wearables can help them to be monitored through workout logs and other self-tracking methods.

The devices with self-tracking features help health-aware individuals monitor their own fitness levels through apps and messages, which the wearer can view without even bothering to take the device out of their pockets. The most important effect of these wearables is that a complete view of one’s health can be obtained all in one place thus reducing time and cost.”

–Ramalatha Marimuthu, IEEE Senior Member

4. DOCTORS CAN USE THE DATA TO HELP DIAGNOSE

“Even though the data collected by these wearables are very personal information associated with an individual, data protection and privacy standards prevail. But with proper consent, this data can be shared by an individual with their doctors which in turn are vital information for a patient’s diagnosis.

There was news where someone used a smartwatch, and after some months of data trends, helped the doctors diagnose a serious heart condition and immediately acted on it. It saved someone’s life.”

–Sukanya Mandal, Senior IEEE Member

5. THE TECHNOLOGY IS IMPROVING

“Today we see wearables’ total addressable market around 33 Billion USD, and it is expected to grow beyond 15% year-over-year. The future is promising for wearables, as it bundles the technology to change the social behaviour and acceptance of transformative use-cases.

Apart from the forms of wearables that are available today such as smartwatches, smart badges, smart glasses, smart bracelets, and smart head-mounted gadgets, I see the emergence of exoskeleton suits for lifting heavy objects and prosthetics through 3D printing for creating human organs will be used in manufacturing and healthcare industries to promote the same.”

–Bala Prasad Peddigari, Senior IEEE Member

Tuesday, 15 December 2020

புரூக்பாண்ட் 3 ரோஸஸ்நிறுவனம்

 புரூக்பாண்ட் 3 ரோஸஸ்நிறுவனம், புகழ்பெற்றபின்னணிப்பாடகர்
எஸ். பி. பாலசுப்பிரமண்யத்தின் 54 வதுபின்னணிப்பாடல்
ஆண்டுவிழாவில்அஞ்சலிசெலுத்துகிறது

இந்ததேநீர்பிராண்ட்,தமிழ்இந்திதெலுங்கு, கன்னடம், மற்றும்மலையாளபாடல்களைப்பாடிபுகழ்பெற்ற
இந்தபின்னணிபாடகரின்நினைவாகதலைமுறைகளைக்கடந்தநான்குகலைஞர்களுடன்
இணைந்துஒருமியூசிக்வீடியோவுடன்மரியாதைசெலுத்தியது

 

இந்தியாவின்மிகவிரும்பியதேநீர்பிராண்டுகளில்ஒன்றானபுரூக்பாண்ட் 3 ரோஸஸ்நிறுவனம், இந்தியாவின்ஒருரத்தினமும்சமீபத்தில்உலகம்இழந்தபாடகர்எஸ்.பி.பாலசுப்ரமணியம் (எஸ்.பி.பி.) அவர்களின்நினைவில்ஒருஇசைக்காணொளியைசமீபத்தில்வெளியிட்டது. தலைமுறைகளைக்கடந்தகுறிப்பிடத்தக்கநான்குகலைஞர்களானஹரிசரண்சேஷாத்ரி,உத்தரஉன்னிகிருஷ்ணன், ஸ்ரீநிவாஸ்மற்றும்அனிருத்ரவிசந்தர்ஆகியோர்எஸ்.பி.பியின்இசையைக்கொண்டாடும்வகையில்இசைப்பிரியர்களுக்கெனசிறப்பானபதம்கொண்டதொருஇசைக்காணொளியின்மூலம்ஒன்றிணைந்தனர். ஒரு பின்னணி பாடகராக எஸ்.பி.பியின் 40000+ பாடல் வாழ்க்கையின் தொடக்கத்திலிருந்து  54 வது ஆண்டு நிறைவைக் குறிக்கும் வகையிலானதொருஇசைக்காணொளியை சோனி மியூசிக் மற்றும் மைண்ட்ஷேருடன் இணைந்து3 ரோஸஸ் நிறுவனம் கருத்தியல் செய்து உருவாக்கிஇந்த வீடியோவை டிசம்பர் 15 ஆம் தேதி வெளியிடப்பட்டுள்ளது.

 




ரோஸஸ்தேநீரினால்மக்களைஇணைத்ததுபோலவேஇந்தக்காணொளியின்மூலம்மக்கள்மனதில்இடம்பெறும். சமூகத்தில்எப்போதும்நேர்மறையானசெய்திகளைப்பரப்புவதில்எஸ்.பி.பாலசுப்ரமணியத்துடன்இணைந்துதலைமுறைகளைக்கடந்தபுகழ்பெற்றகலைஞர்களின்பங்கேற்பில்சோனிமியூஸிக்குடன்இணைந்துஇந்தக்காணொளியைநாங்கள்வெளியிடுகிறோம். தனதுமெய்மறக்கவைக்கும்குரலால்என்றும்நெஞ்சில்நீங்காதஇடம்பெற்றஎஸ்.பி.பாலசுப்ரமணியத்தின்நினைவில்வெளியிடப்பட்டஇந்தக்காணொளிஅவர்புகழைஎன்றும்நினைவில்நிறுத்தும்.” என்றுகூறினார்.

எஸ்.பி. பாலசுப்ரமணியம், மைனேப்யார்கியா, ஹம்ஆப்கேஹைகௌன், ஏக்துஜேகேலியேபோன்றஹிந்திதிரைப்படங்கள்மற்றும்ரோஜா, அண்ணாமலைகேளடிகண்மணிடூயட்மற்றும்கூலிக்காரன்போன்றஇனிமையானதமிழ்த்திரைப்படப்பாடல்களைப்பாடியதன்மூலம்புகழ்பெற்றார். இந்தவீடியோதமிழ்நாட்டில்யூட்யூப், ஃபேஸ்புக், இஸ்டாக்ராம்,மற்றும்பல்வேறுஓடிடிதளங்களில்டிஜிட்டல் முறையில் காட்சிப்படுத்தப்படுகிறது

காணொளிக்கானஇணைப்பு :https://www.youtube.com/watch?v=d-kWzGMPs6k

 

 

Brooke Bond 3 Roses pays tribute to the legendary SP Balasubrahmanyam

 Brooke Bond 3 Roses pays tribute to the legendary S. P. Balasubrahmanyam
on his 54th playback anniversary

 The tea brand paid homage with a music video in collaboration with four artists across generations in memory of the legendary playback singer known for iconic Hindi, Tamil, Telugu, Kannada and Malayalam songs

Brooke Bond 3 Roses, one of India’s most loved tea brands, recently launched a music video as an ode to S P Balasubrahmanyam (a.k.a. S.P.B), a gem India and the world recently lost. Four remarkable artists across generations - Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander came together through a music video to celebrate S.P.B.’s music that transcends through a lineage of music lovers. 3 Roses conceptualized and created the music video in collaboration with Sony Music and Mindshare. The video has beenreleased on December 15thwhich marks 54th anniversary to the start of S.P.B’s40000+ song career as a playback singer.

The ode, in the form of a melodious song, weaves a storyline that runs over different periods of time, representative of how S.P.B.'s work over 50 years has knitted different age groups together. The artists known for their remarkable work in the South Indian music industry have lent their voices to acclaim the legend who has sung more than 40,000 tracks and won six National Film Awards for Best Male Playback Singer for his work in four different languages – Telugu, Tamil, Kannada, and Hindi. The music video has been directed by Krishna Marimuthu, the acclaimed director in South India. 

 




 

Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, “As South India’s leading tea brand, Brooke Bond 3 Roses is proud to present a musical tribute to the legendary singer, S.P. Balasubrahmanyam. This heartfelt tribute is a token of our love and admiration for SPB. People across generations have bonded over his songs, much like the way they have over tasty cups of Brooke Bond 3 Roses. We hope this video helps people celebrate his memory.”

Ajay Mehta, Sr. Vice President, Mindshare Content+, said, “As one of the most loved brands in India, especially in Tamil Nadu, 3 Roses put the spotlight on the power of music through the video, just like 3 Roses tea, that binds people together. In collaboration with Sony Music, we brought on board diverse artists across generations who helped bring alive S. P. Balasubrahmanyam’s work that has always spread positivity and the message of inclusiveness in society. This is in fond memory of the late S.P. Balasubrahamanyam, which strives to celebrate his legacy in music and will stay with us till eternity.”

S.P. Balasubrahamanyam is known to sing iconic songs from Hindi films like Maine Pyar Kiya, Hum Aapke Hain Kaun, Ek Duuje Ke Liye and Tamil films like Roja, Annamalai, Cooliekkaran, Duet, and KeladiKanmani. The video is being showcased digitally via YouTube, Facebook, Instagram, and several OTT platforms in Tamil Nadu.

Link to the video:https://www.youtube.com/watch?v=d-kWzGMPs6k