Creamline Dairy Launches
Protein Plus Milk
Protein Plus Milk will help to build immunity
Creamline Dairy Products Limited (CDPL), a leading dairy player in Southern
India, today, announced the launch of ‘Protein Plus’ Milk. With 30% more
protein than regular toned milk, it is perfectly positioned to address the
protein deficiency in India.
A research in 2019 (The
Godrej Jersey South India Protein Gap Report) indicated, while 75% of respondents
associate milk as an important source of protein, only
32% of the adults consume milk. Also, while 54% of the adults in the survey were
protein deficient; this deficiency increases to 62% amongst the vegetarians. Godrej
Jersey aims
to bridge the protein gap through this launch.
Speaking
about the launch, Mr. Raj Kanwar Singh,
Chief Executive Officer of Creamline Dairy Products Limited said, “Milk is
a natural source of protein and the launch of Protein Plus milk will help mothers
to fulfil the dietary protein requirements. Along with higher protein content,
Jersey Protein Plus is also fortified with Vitamins A & D, making its
consumption suitable not only for growth and development of children but also
for boosting immunity of the entire family.”
Highlighting
the importance of protein, Dr. Dharini Krishnan, a
Doctorate in Science (PhD) and practising as a consultant dietitian said, A protein-rich diet plays an important role in
maintaining immunity as the Antibodies generated in our body to fight the infection are
made up of protein. The protein
acquired from dairy products like milk, curd and paneer, can help in generating White
blood cells (WBCs) in larger quantities and also play a role in maintaining the energy levels throughout the day. Milk is a wholesome source of protein and about 400-500 ml of milk and
milk products per family member per day is enough to yield its benefits.”
Jersey Protein Plus Milk contains 100% Milk
Protein with no preservatives & is manufactured in a highly hygienic and
sanitized environment at the Creamline Dairy Private Limited’s state-of-art
plant near Hyderabad. Priced attractively at INR 40 per 500 ML SKU, Jersey Protein
Plus Milk will be available across Jersey Parlours, general and modern trade in
Hyderabad. It will also be available online through Big Basket and Supr Daily.
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