Sonata forays into the smart wearable Category with ‘Stride’- TT

Sonata, India’s largest-selling watch brand from the house of Titan forays into the Smart Wearables category with a range of hybrid Smartwatches – Stride. Available in two versions, Stride and Stride Pro, the watches offer a multitude of smart features that help in the adoption of a healthier lifestyle, at affordable prices, starting from Rs 2,995.

Stride smartwatches combine Smart features with the elegant aesthetic of an analog watch – making it a versatile lifestyle accessory. The range has 6 variants which come with Smart capabilities of tracking steps, call alerts, finding the phone, activating the camera, etc. All 6 versions reflect contemporary design sensibilities with clean dials, rich leathers and elegant black cases – thereby giving an understated finish to a feature-packed product.

Mr Utkarsh Thakur, Marketing Head - Sonata, commenting on the launch said, “With Stride, Sonata builds upon its commitment of delivering tangible, relevant benefits to its customers, while democratising features and styles that are limited to a section of the market. Stride offers a slew of smart features at category-first price points, thereby making Smart accessible to everyone.

Stride and Stride Pro | Priced between INR 2995 to INR 3495

Sonata Stride assists in maintaining a healthy lifestyle by keeping a track of daily activities through the inbuilt activity tracker. The users can track steps, calories burnt and the quality of sleep. In addition, Stride also has a sedentary alert feature, which reminds users to move, in case there's a lack of activity for a certain period of time.

“Today, falling fitness levels are unavoidable owing to sedentary lifestyles. There’s a lot of inertia in starting our fitness journey due to many constraints. The solution - Everyday Fitness, which is to expend energy through the day to day activities like walking, cycling, gardening, etc. Stride helps to track these everyday activities in a seamless manner. This trendy smartwatch will help make conscious choices towards a healthy lifestyle.” Added Mr. Utkarsh Thakur

The watch is supported by the Sonata Stride Mobile app which is user friendly and intuitive in design, and is compatible with Android Version 5.0 and above; iOS version 11 and above.

Sonata launches Beyond Gold Collection

Sonata launches ‘Beyond Gold’ Collection for men and ‘Blush it Up’ Collection for women

 The festive season is around the corner and so is the colour gold. From lights, to jewellery, to clothes to crockery everything this season has its touch of gold. But your watch need not be. Sonata - India’s largest-selling watch brand from Titan Company Limited, launches the ‘Beyond Gold’ and ‘Blush it Up’ collections breaking the monotony of gold plating in festive watches helping you stand out and glitter in your uniqueness.

  

Beyond Gold is targeted at modern men who are looking for trendy festive watches. With bestselling cases in Rose Gold and Black plating, the watches have rich dial colours. The watches have tints of rose Gold in dials and indices too with rich combinations of different shades of blue, brown and black. The superior quality leather and metal straps make the watches trendy and distinctive. Minimalistic with enriching colours, ‘Beyond Gold’ comes in 8 variants priced from Rs 1599 to Rs 2299.

  

Blush It Up, Sonata’s new collection for women is a perfect companion for the modern, young, fashion and value conscious woman who want to have it all. It captures the most popular colour of the season – rose gold in a range of stylish statement pieces ranging from ethnic, party to pastels which are for everyone and every occasion. Here is a collection that will be that will be your favorite this festive season.

Ethnic Party  Pastel

The High gloss straps and elegant dials give each timepiece a statement look. The Pastel watches have a subtle and chic look with beautiful pastel colour straps. This classy yet stylish collection lets the diva in you shine out unabashedly and be fashionable.

The collection of 11 SKUs is priced at Rs 1475 to Rs 2249.

Sonata offers watches for everyone and for every occasion – men, women and the youth across categories like fashion, sports, formal, dressy and traditional. The Beyond Gold and Blush It Up Collections are available at all WoT stores,all authorised dealers and the official website.

Launch your dreams with the Sonata Mission Mangal Collection

– Sonata’s “Khud Par Yakeen” spirit meets the vision of Mission Mangal – 

Sonata, India’s largest-selling watch brand from the house of Titan in a first of its kind association has collaborated with the much coveted movie ‘Mission Mangal’ to launch a range of watches inspired by the leading ladies of the movie.

Sonata Mission Mangal collection is a set of 10 women’s watches, launched as a part of a co-branded partnership between the brand and the upcoming film Mission Mangal. The watches take inspiration from characters of the five women scientists in the film. They have been curated keeping in mind the individual personality and looks of the characters.

Mr Utkarsh Thakur, Marketing Head, Sonata & SF on the association with the movie stated, “Mission Mangal is a fantastic story that ignites the dreams of a billion Indians through the dedication of the Mangalyaan team. And it’s a matter of great pride what the ingenuity and perseverance of this team, driven by women scientists achieved. In celebrating this spirit, Sonata is glad to partner with Mission Mangal, that brings alive the Indian spirit of enterprise, grit and belief to achieve something that the world looks up to. Our brand’s credo of ‘Khud Par Yakeen’, exhorts people to work towards their dreams, taking on every challenge that comes their way. Sonata is also unique in the watch category, as every other customer of the brand is a woman. For us, every woman personifies our values of uninhibited aspiration and unflinching resolve.”

This collection of 10 watches fall in the workwear space across a spectrum of different looks. The Sonata Mission Mangal Collection symbolizes the self-belief of the common Indian women who are set to launch their dreams with the resolve of a mighty star.  The colourful but clear dial of these watches will help you keep track of your projects while at work. Available at World of Titan stores and at www.sonatawatches.in within the price range of Rs 1199 to Rs 1849.

Mr Jagan Shakti, Director, Mission Mangal expressed his happiness in associating with Sonata, “We are delighted to partner with India’s largest selling watch brand, Sonata, a Tata product. The Sonata values of aspiration, dependability, authenticity and Indian in spirit are the same that drive the story of Mission Mangal, and hence, this partnership is the coming together of two similar mind sets.”

Sonata launches ‘Wedding Collection’

An exquisite range of finely crafted watches for ‘him’ and ‘her’ for the D’day

Sonata, India’s largest-selling watch brand from Titan Company Limited is all set to ring those wedding bells with the new and classy Sonata Wedding collection. Contemporary in design, the new collection aims at offering finely crafted watches for both men and women this wedding season.

The collection symbolizes Sonata’s expertise in hand crafted design with intricate elements. With gold and rose gold plating the variants add a spark to the entire wedding look. The collection exudes grace and speaks to the modern and chic couple in the town.

The women’s collection is designed to complement the bride’s trousseau. The gorgeous watches are inspired by Filigree – a form of metal lacework widely used in Indian jewelry and décor.  The watches will be available in two case variants and have a range of gold, rose gold and silver straps.

The men’s collection resonates with the modern day grooms looking for contemporary designs. The watches have a domed glass dial inspired by Dome architecture, an elegant case design along with rich leather straps and rose gold bi-metal straps for the premium look. With 10 variants the wedding collection is premium in its design and quality.