IDBI Federal Life Insurance and Sachin Tendulkar partner together

IDBI Federal Life Insurance and Sachin Tendulkar partner together to redefine the idea of Fitness for India

Launch the #KeepMoving movement focusing on both Physical and Financial Fitness as the key to a healthy lifestyle

Chennai, January 09, 2019: IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its Brand Ambassador, Sachin Tendulkar, today announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India. Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.

The #KeepMoving campaign will launch with short films featuring cricketing legend, Sachin Tendulkar which will encourage Indians to log onto the #KeepMoving microsite –www.keepmovingindia.com. Once on the microsite, they can then do an audit of their Physical Fitness and Financial Fitness levels by taking a short assessment test. The test results would reveal their current fitness levels on both parameters, as well as provide advice and tips to help them improve their scores.

Sharing his thoughts, legendary batsman and Brand Ambassador of IDBI Federal Life Insurance, Sachin Tendulkar said, “We see that most Indians who aspire to lead a healthy lifestyle tend to focus largely on physical fitness, while financial fitness is far lower on their list of priorities. Through the #KeepMoving movement, we aspire to change the mindsets of Indians by redefining their idea of fitness. We hope to create awareness among them that in order to truly live the lifestyle of their choice, they need to focus on both – physical fitness and financial fitness.”

Elaborating further on the movement, Vighnesh Shahane, MD & CEO, IDBI Federal Life Insurance said, “At IDBI Federal, our purpose is to empower people to create and live the lifestyle of their choice. For an individual to accomplish this, we believe that he or she needs to focus on his complete fitness, both physical and financial. It is not a choice and that is the key point that our #KeepMoving campaign aims to drive home. Helmed by our Brand Ambassador, Sachin Tendulkar, we endeavour to encourage, push and motivate the happy-to-be sedentary Indian down the path towards total fitness through this movement. This will help to build a better tomorrow, not only for the individual, but for the country as a whole.”

Video Links:

Film 1 (Crunches): https://www.youtube.com/watch?v=h-UumyBZ8qY&feature=youtu.be

Film 2 (Benchpress): https://youtu.be/0AMJLtwIp3s

Film 3 (Treadmill): https://youtu.be/CJHQjiUe5Qg

Notes to Editors:

IDBI Federal Life Insurance is one of India’s growing life insurance companies and offers a diverse range of wealth management, protection and retirement solutions to individual and corporate customers. IDBI Federal Life Insurance Co Ltd is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe.

Having commenced operations in 2008, IDBI Federal was able to achieve breakeven within just 5 years; the Company’s passion for innovation and growth helped it achieve this feat. Through a nationwide network of 3,100+ branches of IDBI Bank and Federal Bank, and a sizeable network of advisors and partners, IDBI Federal Life Insurance has achieved presence across the length and breadth of the country. As on March 31, 2018, the company has issued over 11 lakh policies with a sum assured of over Rs. 75,000 crore. IDBI Federal Life Insurance has total assets under management of Rs. 7,503 crore and a robust capital base of over 800 crores, as on March 31, 2018. The total premium collected by IDBI Federal Life Insurance during the period ended 31 March, 2018 is Rs. 1,783 crore.

With a vision to inspire positive change that helps people shape a better future and live their best lives, IDBI Federal has associated with key sports and fitness properties across the country. IDBI Federal organises marathons in Mumbai, New Delhi, Kolkata and Kochi which have a cumulative participation of over 50,000 runners annually. The company also partners with the Pullela Gopichand Badminton Academy for the ‘Quest For Excellence’ programme. This year, as a part of the programme, IDBI Federal launched the #YoungChamps initiative, in an attempt to identify budding badminton players from across the country. Through these initiatives, the organisation aims to involve professional athletes, families and anyone interested in sport, to get fit and healthier.

Over 1000 Armed Services and Mumbai Police personnel

Over 1000 Armed Services and Mumbai Police personnel to run the IDBI Federal Life Insurance Mumbai Half Marathon 2018

More than 16,000 runners are set to run the 3^rd edition of the IDBI Federal Life Insurance Mumbai Half Marathon on Sunday, 30^th September, 2018. Of the runners, over 1000 participants are from the defense services, with 800 runners from the Navy alone. In addition, there will be about 100 participants from the Mumbai Police force. Around 10 members from the 7 Sikh Regiment of the Indian Army will also be participating. This elite team has participated in top marathons across the country, with their members bagging numerous podium finishes.

Organised by NEB Sports, the IDBI Federal Life Insurance Mumbai Half Marathon will be flagged off by legendary batsman and brand ambassador of IDBI Federal Life Insurance, Sachin Tendulkar. The race will start at Jio Gardens, Bandra Kurla Complex and conclude at R2 Ground, BKC. Winners will be felicitated by the Master Blaster himself. 

The Half Marathon will commence at 5:15 am and will witness 5000 runners; while the Timed 10K will start at 6:45 am with 7000 runners. The 5K Fun Run will begin at 8:15 am and will have 4000 runners crossing the starting line. The participants will compete for a podium finish; with a total prize money of around Rs 10 lakh up for grabs across the categories.

50 doctors from Nanavati Hospital, the medical partner for the event, will be present along the race route for the benefit of the runners. The doctors will be supported by their medical staff and will have 10 ambulances present on standby, while the medical base camp will be equipped to handle emergencies. Over 200 Mumbai police personnel, and over 1000 youth volunteers and support staff will assist the runners for a glitch-free race day. To further help the runners, there are 9 aid stations along the route, at every kilometre.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, said, “After successful marathons in New Delhi and Kolkata this year, we are confident of putting up a grand show in Mumbai for the third time in a row. We are delighted with the overwhelming response and see this as a positive sign that more people from the city are taking up running as a way to stay fit and #KeepMoving. As I prepare to run the Half-Marathon myself, I am sure that all the participants will be gearing up for race day, and I wish each of them a great race!”

Nagaraj Adiga, Race Director, said, “We are doing our best to ensure that all 16,000 runners have a safe run, and enjoy the race day. We are thankful to Mumbai Police, BMC, MMRDA, Maharashtra Tourism, IDBI Federal Life Insurance, Adidas, our partners, and everyone who has supported us each year to make the event bigger and better. As race day approaches, we look forward to executing a great race so that all the runners have many happy memories along the route!