BOB Financial launches co-branded Credit Card with

BOB Financial launches co-branded Credit Card with Indian Navy
in partnership with NPCI

·         The specially curated co-branded credit card with the Indian Navy has been launched as a contactless offering on the RuPay network.

·         The co-branded credit card will be offered in 3 variants to the Indian Navy personnel; each variant comes with unique features and benefits                                                                         

BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda (BoB) and Indian Navy have launched a co-branded credit card for the personnel of the Indian Navy, in partnership with National Payments Corporation of India (NPCI). The co-branded credit card will be equipped with contactless features and will be offered on the RuPay platform.

Indian Navy personnel up to the age of 64 years will be eligible to choose from 3 variants of the co-branded credit card. While the base variant will be offered as a Life Time Free (LTF) credit card, the other two variants will be offered at very attractive joining and annual fees, with attractive welcome gifts and easily achievable spend-based fee reversal/waiver. As an introductory offer, the joining fee will be waived off for applications in the first three months from launch. The top variant will offer unlimited complimentary domestic airport lounge access and reduced markup on international spends.

All 3 variants will offer an attractive base and accelerated reward points. Features like Personal Accident insurance, 1% Fuel Surcharge Waiver, LTF Add-Ons, EMI offers and periodic merchant offers through tie-ups done by BOB Financial as well as NPCI will also be applicable to all 3 variants.

Speaking on the occasion, Commodore Neeraj Malhotra, Indian Navy said “Indian Navy is appreciative of the products and solutions offered by Bank of Baroda to the Officers and Sailors of Indian Navy. We thank BFSL for incorporating all features and benefits requested, so that the personnel of Indian Navy will be able to make use of the everyday convenience and benefits that the co-branded credit card promises to deliver”

Talking about the launch, Mr. Shailendra Singh, MD & CEO, BFSL said, “We are honored and pleased to partner Indian Navy. The uniquely designed credit cards will offer uninterrupted payment convenience and comfort to the personnel of Indian Navy. This partnership is also a showcase of Bank of Baroda’s commitment towards serving the Indian Armed Forces by offering different banking solutions.”

Ms. Praveena Rai, COO, NPCI said, “We are delighted to associate with BOB Financial to facilitate the issuance of co-branded contactless credit cards on the RuPay platform for the Indian Navy personnel. Through this partnership, we are looking forward to empowering the Indian Navy personnel as well as their near and dear ones with a secure, contactless and fulfilling payment experience.”

Bank of Baroda’s Credit Card arm Readies for

Bank of Baroda’s Credit Card arm Readies for Digital Transformation 

with Implementation of Fiserv Technology

Flexible, scalable solution accelerates digital transformation of card issuing and processing

BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has chosen Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology solutions, to enable the digitization of their end-to-end card issuance and processing cycle and support the launch of several new and high-tech products including contactless credit cards, tokenisation and integration with branded wallets and virtual credit cards.

BFSL is one of the earliest issuers of credit cards in India and has a reputation for delivering superior card products and services to its customers. To advance their digital strategy and keep pace with rapidly changing consumer expectations, BFSL will utilize FirstVision^TM from Fiserv, an end-to-end managed services solution that enables card issuing and processing with global economies of scale and integrated capabilities that span the card lifecycle.

The service-oriented architecture and open APIs of FirstVision facilitate rapid application development, enabling new capabilities to be brought to market more quickly and at a lower cost. The software as a service (SaaS) solution is hosted locally in India and enables card processing for major issuers across the country, helping ensure compliance with local payment and customer data regulations.

“Delivering robust, secure products and a superior experience to our customers is our priority,” said Shailendra Singh, managing director and CEO at BOB Financial Solutions Limited. “Fiserv understands our market, and we value the fact that that their card processing capabilities are hosted in India. The scalable, integrated technology provided by Fiserv will allow us to deliver the experiences our customers expect now and into the future, as we accelerate the launch of new products and services being adopted by all major issuers.”