Iconic fashion brand Anne Klein launches its sustainable line of watches, ‘Considered’ in India
~
Priced in the range of INR 9,499 – INR 14,995, this aesthetically
appealing & thoughtfully designed watch collection is brand’s effort
towards minimizing our environmental footprint ~
In an effort to introduce environmentally friendly watches, Anne Klein,
an American privately held company owned by WHP Global today announced
the launch of ‘Anne Klein Considered’ in India on the occasion of ‘World Nature Conservation Day’.
Titan Company Limited has exclusive rights for Anne Klein watches in
India. Designed with a thoughtful approach and ethically sourced
materials, this modern line of 11 watches is designed keeping in mind
four ideals: Authenticity, Thoughtfulness, Cultivation, and Community.
The
collection captures three innovations to make the product more
sustainable – Responsible Leather, Powered by Sun and Renewable Plastic.
Every watch in the collection has a solar-powered battery; powered not
only by the Sun but any light source. The battery is completely
rechargeable and will never need to be replaced. The watch gets fully
charged when exposed to direct sunlight for 5 hours and can operate for
about 4 months on a single charge. The responsible Leather range
uses plant-based vegan leather straps made from a host of organic
materials like apple peels, pineapple & cork. Some of the watch
straps have a recyclable cork lining. To avoid the damage associated
with traditional plastics, the renewable Plastic collection uses
cellulose acetate made from natural cotton and wood fibers instead of
oil-based materials. The watches come with an elegant box made from 80%
post-consumer waste, recycled paper and organic cotton.
Speaking about the collection, Ms. Suparna Mitra - CEO, Watches and Wearables Division, at Titan Company Limited said, “Addressing
the evolving demands of environmentally conscious customers, we are
thrilled to launch this special line of watches, Anne Klein Considered
in the country. The collection is responsibly engineered and
incorporates innovative and responsible leathers. Anne Klein
Considered boasts of contemporary timepieces in trendy colors designed
for the mindful and environment-conscious consumers of today.”
For
the women who like a fine blend of style and elegance, these statement
watches work perfectly whether at work or a brunch out with friends. The
metallic timepieces come in the color palette of gold, rose gold and
silver. The watches with leather straps resonate in a forest colour
themes. Some of the timepieces entail exquisitely crafted Swarovski crystals that are ethically sourced and lead-free, that further add to their vintage charm. Priced in the range of INR 9,499 – INR 14,995, consumers can shop for the collection
at Helios stores across India, select World of Titan stores, Shoppers
Stop, Lifestyle and Central. You can also shop this elegant collection
online at www.titan.co.in, helioswatchstore.com, and other online stores
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