Vodafone and Idea Brands are now

Vodafone and Idea Brands are now "Vi"

VIL marks completion of world's largest integration with the launhc of single brand identity - Vi

With VIL's 4G coverage expanded to nearly a billion indians, new brand Vi, built to partner every Indian to create a better and bright tomorrow

VIL has set up world-class network with largest spectrum portfolio, huge capacity and built-in 5G ready technologies; delivering fastest 4G speeds in many markets incl. Delhi & Mumbai metrols, as per OOkla

Future fit, digital Telco, a customer champaion, helping customers & businesses to thrive

Two of India's most loved and admired brands are now 'Together for Tomorrow' giving birth to a new brand called "Vi" (read as "We")

A brand with its eyes et on the future, it is built for and around customers. Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning through a virtual launch today. The integration of two brands is a culmination of the largest telecom integration in the world

Vi is build to be strong, ever-dependable, agile, intuitive and a brand in tune with the needs of the customers, in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow

Vi is future ready and is committed to dynamically serve and eanble a digital society to progress in life.

Launching the new brand, Ravinder Takkar, MD & CEO, Vodafone Idea Limited said, "Vodafone Idea came together as a merged entity two years ago. We have since then focussed on integrating tow large networks, our peolple and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to hlep them on this journey. Vi's positioning is build around this promise and will focus on meeting the customer needs to help them thrive"

"The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our storng 4G network. VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communitties and our employees and signals our passion and commitment ot be a Champion for Digital India. With Vi we are confident of building a brand that continues to command respect and trust, and will be admired and loved by all. Welook forward to your continued support as we get ready to deliver a superior Vi experience, "added Ravinder Takkar"

Messages from Promoters:

India is the 2nd largest telecom market and the largest data consumer, globally. With 1.2Bn Indians accessing voice and data services at the world's lowest tarriffs across 5lakh villages, the ubiquitous wiereless network in India is unmatched for its reach and impact in people's lives. With our new brand-Vi, we stand committed to partner the Government to accelerate India's progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow.

Kumar Mangalam Birla, Chairman - Aditya Birla Group & Vodafone Idea Limited

"This is an important next stept to launch our new unified business undera  new unified brand, Vi, back in 2018, the combination of Vodafone India an dIdea created the new champion for the government's vision of Digital India.

As the integration of hte two businesses is now complete, it's time to launch Vi, one company which combines the strengths of Vodafone India and Idea. Vi's focus will be to deliver to citizens and businesses in India, sa superior network experience, better customer service and leading products and services"

Nick Read, CEo - Vodafone Group Pic