Sunday, 1 November 2020

Biggest Retail Sale of the year to Kick Start

*Viveks, Tamil Nadu’s Most Valued Electronics Retail Store presents “Anbudan Viveks”; The Biggest Retail Sale of the year to Kick Start the Retail Economy*

 Vivek Pvt. Ltd., Chennai based consumer durable retailer has launched a month-long biggest festive shopping sale “Anbudan Viveks”, housing the biggest brands & widest range of products at unbelievable discounts. 

Founded in 1965 as Vivek & Co, Viveks is a pioneering durable retailer that has turned consumer shopping into a memorable experience for the full family, similar to a mall experience. Viveks laid the foundation for modern retail in Chennai by establishing 3 stores while offering uniform prices across its chain of stores. Starting with Mylapore, today Viveks has spread its wings over 25 stores across Chennai and key markets in TN.  

A pioneer in consumer durable retail, Viveks had always put the customer first into their thinking as to how to deliver value and add to their shopping experience. This has made Viveks as one of the most trusted retailers in the Tamil Nadu. A classic example of this approach is the Vivek’s New Year Sale, Chennai’s most awaited shopping fest and an annual fixture in the consumer calendar. This was started by Viveks during the 1990s. 

Customer friendly prices, family shopping experience and an everlasting memory are the core values of Viveks leaving a lasting legacy & special place in the hearts and minds of the customers over the last 5 decades. To continue this legacy, Viveks has once again pioneered and launched a holistic campaign to uplift the dampened spirits of the value shoppers.  The month-long ‘Anbudan Viveks' Festive Sale promises to be the perfect gift for customers to unleash their festive spirits and rediscover the joy of shopping from their favourite store.  It is also a dedication to the resilience & spirit of endurance people have shown during the pandemic led lockdown. 

Recent months have shown that the Indian economy in general and avid value shoppers in particular, is slowly and surely bouncing back on their feet from the pandemic crisis. The key objective of this festive sale is to boost the local retail economy and get the industry rolling back to pre-pandemic status. Viveks intends to add to the festive cheer and forge a strong customer relationship with positive energy and hope. As part of gearing up for ‘Anbudan Viveks Festival Shopping’ Viveks have put-forward advanced sanitisation processes & safety measures across its stores to welcome back its valued customers and celebrate their shopping experience. 

As the pandemic made people look for other means of shopping, Viveks was the first to address this need based shopping. Right from early 2020, Viveks has initiated an omni-channel shopping strategy by launching and WhatsApp shopping feature for the convenience of its customers. Customers can just text ‘hi’ on WhatsApp to 6369512345 to shop through their smartphones. In tie-ups with Dunzo and lynk, Kitchen appliances of less than 15kg products can be delivered in just 2 hours from the time of placing the order. 

Recently, Viveks also added a new furniture-line from Berlyn Oak as part of their durable bouquet. Currently available in Mogappair, Vadapalani & Porur showrooms, Viveks is planning to aggressively scale up the Berlyn Oak furniture-line as part of their lifestyle offering. Vice-President of Marketing Mr. Vishal Bysani said “we truly believe that we can have a healthy impact on the local economy, and offer a true full-service customer interaction that people need these days. Viveks has been a household name in Tamil Nadu for over five decades and we strive to achieve what customer’s demand of us”.


Viveks, started in 1965, the most trusted durable retailer of Tamilnadu has pioneered the modern retail concept in Chennai. Currently, with over 25 stores across Chennai and TN, Viveks is known for its transparency, shopping experience and uniform prices across stores and credited as the founder of ‘New Year Sale’ Concept, the most awaited shopping occasion which has now become an annual fixture in the calendar of not just consumers or retailers, but the entire south Indian retail Industry, white goods manufacturers and MNC brands. Viveks has recently launched Berlyn Oak furniture-line- premium range at very affordable costs, to its range of offering in select stores. 


3 Generations | 55 years | 24 Stores | 2 lakh sqft of retail space | 3 Dedicated Shop-in-shops Berlyn Oak furniture-line in Mogappir, Porur & Vadaplani Stores 


Most trusted retail store in Markets with over 3 lakh customer families, MCKinsey, 2000 | Ranked #3 among India’s TOP 10 Retailers from Business Today, 2001 | Viveks-More Trusted than the brands it sells, CII & MCKINSEY, 2002 | Consumer Durable Retailer of the Year, Images Magazine, 2004 | Top 500 retailers List in Asia Pacific region, Retail Asia, 2009 | Best Store Design in Consumer Durables, VMRD Awards, 2013 | LG League of Titans, 2019 | Lloyd Legends, 2020 | Appreciation Award, Tamilnadu Arya Vysya Mahila Sabha, 2020 

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