7UP INTRODUCES LIMITED-EDITION FRIENDSHIP PACKS IN TAMIL NADU
~Unveils a fun campaign featuring brand mascot Fido Dido© to celebrate sharing moments with friends~
To watch the TVC, click here - https://www.youtube.com/watch?
7UP® the refreshing clear drink with lemon flavor today launched the limited-edition friendship pack of 600 ml available at INR 30 in the state. The pack launch is further accompanied by a new campaign featuring the iconic brand mascot Fido Dido©.
The TV campaign comprises of a series of films that showcase fun stories of sharing 7UP® 600ml pack, with a little help from the mascot Fido Dido©. The films highlight that one faces curveballs in life but they should not be swayed and instead focus on good things like sharing moments with each other. Each film also reiterates the catchy campaign line for the limited-edition packs - “INR 30 Mein 7UP Ki Sharing, Baaki Sab No Caring.”
Speaking about the new campaign,
Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda) and Area 3 Countries,
PepsiCo India, said “In these challenging times,
sharing good times with each other has become much more important. In
line with this, we have introduced 7UP® 600ml @ INR 30, a value pack
that enables good times together thereby making
moments more memorable. It’s a fun and lighthearted campaign which
reflects that situations should not be taken too seriously, and we
should enjoy every moment of our life.”
7UP’s limited friendship packs are now available across traditional and modern retail outlets in the state.