7UP INTRODUCES LIMITED-EDITION FRIENDSHIP PACKS IN

 7UP INTRODUCES LIMITED-EDITION FRIENDSHIP PACKS IN TAMIL NADU

~Unveils a fun campaign featuring brand mascot Fido Dido© to celebrate sharing moments with friends~

To watch the TVC, click here - https://www.youtube.com/watch?v=Xhb_dbprwG4&feature=youtu.be

7UP® the refreshing clear drink with lemon flavor today launched the limited-edition friendship pack of 600 ml available at INR 30 in the state. The pack launch is further accompanied by a new campaign featuring the iconic brand mascot Fido Dido©.    

The TV campaign comprises of a series of films that showcase fun stories of sharing 7UP® 600ml pack, with a little help from the mascot Fido Dido©. The films highlight that one faces curveballs in life but they should not be swayed and instead focus on good things like sharing moments with each other. Each film also reiterates the catchy campaign line for the limited-edition packs - “INR 30 Mein 7UP Ki Sharing, Baaki Sab No Caring.”

 

Speaking about the new campaign, Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said “In these challenging times, sharing good times with each other has become much more important. In line with this, we have introduced 7UP® 600ml @ INR 30, a value pack that enables good times together thereby making moments more memorable. It’s a fun and lighthearted campaign which reflects that situations should not be taken too seriously, and we should enjoy every moment of our life.”

7UP’s limited friendship packs are now available across traditional and modern retail outlets in the state.

LAY’S LAUNCHES NEW LIMITED-TIME FLAVOURS - LAY’S HERBY CRUSH

 LAY’S LAUNCHES NEW LIMITED-TIME FLAVOURS - LAY’S HERBY CRUSH AND LAY’S CHEESY LOVE

• The brand has introduced the two new limited-time flavours right in time for Valentine’s Day
• New TVC featuring brand ambassadors, Ranbir Kapoor and Alia Bhatt, has been unveiled for the launch of these new, exciting flavours
  
  Lay’s, one of India’s favoured potato chip brands, is back to delight its fans with two new distinct, limited-time flavours, Lay’s Herby Crush and Lay’s Cheesy Love. Continuing the brand’s streak of bringing flavourful innovations to consumers, these new variants have been launched in the run up to Valentine’s Day 2021 –which is a celebration of relationships, friendship and love for the youth of today. 
  
  Click here for TVC ad: https://www.youtube.com/watch?v=gSRWXRZSkb4
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  The brand has introduced Herby Crush and Cheesy Love flavours by adding its own unique twist to both the flavours. Combining a widely loved palette with its flavour expertise, Lay’s aims to make the two new variants a #YeWaalaYaadRahega experience for fans across the country. 

  Speaking about the new flavours and the new campaign, leading actor and face of Lay’s, Ranbir Kapoor said, “I had a great deal of fun shooting for the new Lay’s limited-time flavours – Herby Crush and Cheesy Love. Both variants are truly unique and offer a burst of flavour in every bite. We have tried to bring alive the distinctiveness of the two flavours in the TVC as well, and sincerely hope that our fans across India would relish these new offerings!”.

  “Fun moments with dear ones always add an element of joy to our lives, and when accompanied with the new Lay’s Herby Crush and Cheesy Love flavours, the experience becomes even more memorable. The new Lay’s limited-time variants are not only innovative, but also delicious and full of flavour. I had a blast shooting for the film, and I’m certain that this new launch will be a #YeWaalaYaadRahega moment for fans and consumers this Valentine’s Day!”, added Bollywood superstar and Lay’s brand ambassador, Alia Bhatt.

  Sharing his thoughts on the new launch and the campaign, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India remarked, “As leaders in the category, we at Lay’s are delighted to introduce two new, limited-time flavourful innovations to our portfolio with the launch of Lay’s Herby Crush and Lay’s Cheesy Love flavours. As a brand, Lay’s has always aimed to add joy to consumers’ lives and make special moments even more special. Ahead of Valentine’s Day, we sincerely hope that these new flavours as well as the #YeWaalaYaadRahega campaign with Ranbir and Alia will prove to be truly ‘memorable’ for our fans and consumers across India”.

  The TVC, featuring India’s youth icons and Lay’s brand ambassadors, Ranbir Kapoor and Alia Bhatt, is set against a relatable backdrop and features the two celebrities engaging in a fun, romantic banter with one another. Their repartee is characterized by poetic quips for one another, playfully disguised as witty remarks about the new Lay’s flavours.

  The new Lay’s Herby Crush and Cheesy Love flavours are now available on leading retail and e-commerce platforms across India.

PepsiCo India and Airtel Partner to Offer

PepsiCo India and Airtel Partner to Offer Customers a Super Digital Experience This Festive Season

The on-going challenging times have impacted consumers’ lifestyle and behaviours – People are consuming more data and are spending more time with their families at home, leading to increased in-home consumption of food and beverage products

PepsiCo India today announced a special initiative with Airtel involving its most loved snack brands, and in the process also offering a special digital experience for all Airtel Prepaid customers. Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs. Participating consumers can redeem the offer upto 3 times on every unique mobile number.

Data is most important today and people across generations are spending more hours indoors than ever before. Whether it is remote working, content streaming, gaming, e-learning or e-shopping, everyone is relying on data to stay connected.  For the quarter ended June 30^th 2020, average mobile data consumption per user on Airtel’s network increased to 16.3 GB, an increase of 40% over last year.    

Apart from the growing importance & consumption of data, the second insight that emerged during recent times is that in-home consumption is witnessing a significant uptake. As people continue to spend more time at home with their families, there is an increase in demand for snacks.

In line with this connection between the top two trends of today – data and in-home consumption - PepsiCo India and Airtel have joined hands to offer customers up to 1 GB free data with INR 10 pack and 2 GB free data with INR 20 pack of PepsiCo products including LAY’S, Kurkure, Uncle Chipps and Doritos. To avail the benefit, consumers can simply check the free data voucher code printed behind the snack pack and go to Airtel Thanks app - ‘My Coupons’ section and enter the voucher to claim the data offering. Once the user has availed their code, the data can be redeemed immediately or at a later date of convenience and requirement till January 31^st, 2021. Once redeemed, the data will remain available for three days in the customer’s Airtel account.

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”

Sharing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said, “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies.  Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The partnership with Airtel is, therefore, a perfect fit that will further compliment the in-home experience of consumers. With festive season kicking in, the special initiative truly emphasizes the importance of staying connected with friends and family.”

The free data offer is available to all Airtel prepaid customers across India and will be a perfect combination for them to enjoy their favourite snack while accessing data at the same time.

7Up And Actress KajalAggarwal Bring Ponneramto Chennai

7Up And Actress KajalAggarwal Bring Ponneramto Chennai

~Beverage brand introduces its new campaign, 7Up Ponneram to the city, through which consumers stand a chance to win gold every hour~

~Actress spoke about how when the time is right, all you need to do is chill and everything will fall into place~

“When your time is right, everything that you touch will turn to Gold”. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on for its new campaign, 7Up Ponneram.

Chennaites were introduced to 7Up Ponneram today, by popular actress Kajal Aggarwal. Speaking to audiences at the city’s Express Avenue Mall, Kajal told audiences how the concept of Ponneram resonates with her because she believes that one should always be their authentic cool self and when the time is right, everything automatically falls into place.

She shared anecdotes with the audience from her own life when she chilled, and the times turned golden.

Kajal Aggarwal said, “I am very excited to be here in Chennai today as part of the 7Up Ponneram campaign. 7Up is a cool and young brand and they’ve always encouraged people to just be themselves. With the new 7Up Ponneram campaign, they’ve brought to life a simple belief that when your time is right, you could chill and still win. I have always believed in this and it’s the single thought that has kept me going at all points of time.”

Kajal was joined on stage by Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India. Together they unveiled the limited edition Ponneram branded 7Up equity bottles which will be available in the state of Tamil Nadu till the promo is valid.

Speaking about the 7Up Ponneram campaign, Anuja said, “South India is a primary market for 7Up and the brand has constantly innovated in order to communicate with consumers in contextually relevant ways. Our research showed that in today’s fast paced world, consumers are looking for quick and quirky ways to stand out and that’s how the concept ofPonneram was envisaged. We are very excited to have Kajal Aggarwal with us today to introduce the campaign to Chennai. Kajal epitomizes the brand’s core belief of being chilled out and confident. We are sure that consumers will also resonate with the idea of 7Up Ponneram.”

The highlight of the afternoon was a dance performance by 7Up’s army of golden men, or the ‘thangapatallam’. The group of six golden performers danced to the tunes of 7Up’s latest TVC and walked around engaging with consumers.

As part of the 7Up Ponneram campaign, consumers stand a chance to ‘WIN GOLD EVERY HOUR’over the next two months.  The mega prize is a gold coin of 10 gms of 22 carat every hour between 10 am and 8 pm every day from 1^st December 2018 to 31^st January 2019.

Cute Actress Kajal Agarwal & Pepsico launches 7UP Ponneram in Chennai:
https://www.youtube.com/watch?v=jYhFdcNC32o