THINK FRESH” IS THE MANTRA FOR THIS SUMMER

 “THINK FRESH” IS THE MANTRA FOR THIS SUMMER, SAYS 7UP® AND FIDO DIDO

 ~Beverage brand unveils latest TVC in its ‘Think Fresh’ series~

 ~New TVC highlights brand mascot Fido Dido’s quirky solution in a googly situation~

To view the TVC, click here - https://www.youtube.com/watch?v=CjmQWZclANk

This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to encourage India’s youth to look at everyday curve ball situations through a lens of fun and lightheartedness. The brand today launched yet another quirky, playful TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features 7UP®’s lovable, curly-haired mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

The TVC opens with our hero and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. Our hero’s love interest is distracted by the muscular guy next door. This distracts the girl, who now shifts her attention to the muscular guy who has appeared on the adjacent balcony. The hero is left disappointed. Quick thinking Fido Dido with his 7UP® bottle comes to his rescue and inspires him to think fresh to set up a makeshift see-saw which turns up the situation to his advantage.

Speaking about the new campaign, Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India, said, “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, - inspiring youth to ‘Think Fresh” & use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

The 7UP® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

 

7UP INTRODUCES LIMITED-EDITION FRIENDSHIP PACKS IN

 7UP INTRODUCES LIMITED-EDITION FRIENDSHIP PACKS IN TAMIL NADU

~Unveils a fun campaign featuring brand mascot Fido Dido© to celebrate sharing moments with friends~

To watch the TVC, click here - https://www.youtube.com/watch?v=Xhb_dbprwG4&feature=youtu.be

7UP® the refreshing clear drink with lemon flavor today launched the limited-edition friendship pack of 600 ml available at INR 30 in the state. The pack launch is further accompanied by a new campaign featuring the iconic brand mascot Fido Dido©.    

The TV campaign comprises of a series of films that showcase fun stories of sharing 7UP® 600ml pack, with a little help from the mascot Fido Dido©. The films highlight that one faces curveballs in life but they should not be swayed and instead focus on good things like sharing moments with each other. Each film also reiterates the catchy campaign line for the limited-edition packs - “INR 30 Mein 7UP Ki Sharing, Baaki Sab No Caring.”

 

Speaking about the new campaign, Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said “In these challenging times, sharing good times with each other has become much more important. In line with this, we have introduced 7UP® 600ml @ INR 30, a value pack that enables good times together thereby making moments more memorable. It’s a fun and lighthearted campaign which reflects that situations should not be taken too seriously, and we should enjoy every moment of our life.”

7UP’s limited friendship packs are now available across traditional and modern retail outlets in the state.

7UP and Fido Dido Urge People to “Think Fresh”

`~Brand’s new campaign shows how life’s unexpected googlies can be dealt with by thinking fresh~

 Life has a way of throwing googlies at us beyond our control, and often when we least expect it. Confusion takes center stage when one is faced with such googlies. 7UP, the refreshing clear drink with lemon flavour and the brand mascot Fido Dido are all to set to chase this confusion away with a new take on how to deal with life’s googlies.

In true 7UP style, the new THINK FRESH campaign encourages consumers to control their response to life’s googlies and face them head on. Fido Dido, the witty, wriggly-haired mascot known for his quirky, fun attitude is also back to reiterate 7UP’s THINK FRESH proposition on screen.

The brand’s new TVC shows a young couple is chilling clicking romantic selfies at a beach. Suddenly, life throws an unexpected googly at the couple when the guy notices a familiar face strolling down the beach - an uncle from his neighborhood. 7UP and Fido Dido come to the couple’s rescue as the uncle gets set to click and broadcast an image of the couple. A quick picture of the uncle with a young jogger solve the problem and turn the situation to the couple’s advantage. 

Speaking about the new campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said “7UP as a brand has always encouraged consumers to be their cool and optimistic self. The Think Fresh campaign builds on this belief and reiterates that even the most complicated situations in life can be easily dealt with if one adds freshness and optimism into the mix. We are confident the new campaign will encourage consumers to Think Fresh and turn any tricky situation to their advantage”

Talking about the TVC, Ashutosh Sawhney, Managing Partner & Head, DDB Mudra North and Vishnu Srivatsav, Creative Head, DDB Mudra, said, “VUCA is today’s new normal and it even percolates down to slices of our lives. Consumers across the board have resonated with this reality. 7UP, with its refreshing flavour, attempts to enable its consumers to think fresh, thereby turning their life’s little googlies into advantageous situations. The new campaign illustrates this in the most un-mistakably 7UP way by bringing the iconic Fido Dido back and keeping the brand’s tonalityrefreshing , just like the great taste of 7UP. ”

7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor and digital surround. 

Agency credits

National Creative Director: Rahul Mathew

Creative Head: Vishnu Srivatsav

Creative Director:Sooraj R. Pillai, Anu Gulati

National Strategy Head: Amit Kekre

Planning Team:PhalgunPolam, Atyukti Pachauri

Managing Partner & North Head: Ashutosh Sawhney

Account Management Team: Daksh Sood, Abhishek Walia, Maitree Anil Lonare, Anushka Varma