Amazon Prime Music & Sony Music collaborate on

Amazon Prime Music & Sony Music collaborate on Telugu Pop with Hyderabad Gig

~ With Hyderabad Gig, Amazon Prime Music introduces Telugu Pop as a new genre for Telugu music listeners

~ Starting July 2020, Hyderabad Gig season 1 will launch 6 Telugu Pop songs created and sung by some of the biggest music names in Telugu music ~

~ Start streaming the soulful first song Chilipi Choopu featuring Gopi Sundar on Amazon Prime Music ~

AmazonPrime Music today announced its collaboration with global music company SonyMusic and Knack Studios for Hyderabad Gig, a brand-newmusical offering for Telugu music listeners to enjoy original Telugu Pop music. 

Starting July 2020, this unique musical experience will showcase fresh,exemplary music created by renowned musical talent from the Telugu Filmindustry, as they collaborate and experiment with eclectic themes in Pop music. All Hyderabad Gig songs will be available exclusively first on Amazon Prime Music for Prime members to enjoy, giving listeners an ad-free,voice enabled listening experience.

Sahas Malhotra, Director, Amazon Prime Music, said, “Hyderabad Gig presents a great opportunity to discover fresh, original Telugu pop music; and we could not have found better partners than Sony Music for this collaboration. Amazon Prime Music listeners are constantly seeking newer, undiscovered music to enjoy and Hyderabad Gigs’ original compositions are sure to delight music lovers with fresh Telugu songs specially created by composers like Gopi Sundar, Ghibran, Justin Prabhakaran who are not only immensely popular among Telugu listeners, but also have a huge fan following amongst Tamil music listeners. All Hyderabad Gig songs will be available ad-free and exclusively, first on Amazon Prime Music.”

Rajat Kakar, Managing Director - Sony Music Entertainment, said: "The idea here is to give listeners compelling fresh sound created by the finest talent from the south. We are keen to start an Indie-pop culture in south where we can connect artistes and fans directly. We are thrilled to have Hyderabad Gig available exclusively on Amazon Prime Music, and we feel this will give rise to a new genre while also encouraging talented artistes to come forth for the next season."

Hyderabad Gig aims at making Telugu pop music more accessible, while also presenting fans with unexplored talent. The maiden season of Hyderabad Gig will comprise of original content in first of its kind music video avatar featuring established and upcoming composers - Gopi Sundar, Ghibran, Justin Prabhakaran, Vivek Sagar, Prashanth Vihari, Sricharan and many more. This season will consist of 6 audio tracks that will be exclusively available first on Amazon Prime Music for 7 days plus 6 live performance videos as well as some stunning ancillary behind-the-scene videos spread across multiple touch points.

"The Hyderabad Gig involves artists such as  Gopi Sundar, Ghibran, Justin Prabhakaran and many other popular composers from the music industry. It is a distinctive proposition for young and upcoming talent to get together and create sounds that are unique. As a music label, it is important to have a constant flow of new music, particularly during these difficult times. Our vision is to have the best Telugu Pop music rolling out of this platform " Ashok Parwani, Head Sony Music South added.

LH Harish Ram, President and Co-founder, Knack Studios, said: "We at Knack Studios have always had a passion for providing a world class platform for independent music and feel that The Hyderabad Gig will be a keystone in realizing that dream. This collaboration with Sony Music is exciting as they will provide the perfect reach for the artists while we offer our state of the art facility, ensuring a world class product."

After Hindi and Punjabi, Telugu is the most consumed language on video and audio streaming platforms, providing scope to reach a larger audience base. We believe there is a slew of artistes in south India who are extremely talented and need a right platform to exhibit their talents.

The first look of Hyderabad Gig will launch on 3^rd July 2020 while the episodes will release starting 9^th July 2020.

Amazon Prime Music presented Jonita Gandhi & Meet Bros

Amazon Prime Music presented Jonita Gandhi & Meet Bros' Chittiyan Kalaiyan and Baby Doll combo for T-Series MixTape Punjabi season 2, is out now! 

~Simply tap on the Alexa icon and ask “Alexa, play MixTape Punjabi” on Amazon Prime Music to listen to all the songs from MixTape Punjabi Season 2

 When it comes to creating great music and innovative ideas, there's no music label even close to Bhushan Kumar's T-Series. The channel is the most viewed one on YouTube globally and T-Series songs are sure to rake in over 100 million views on a regular basis. The team had introduced a smart but soothing concept of MixTape where they get two singers crooning unplugged Versions of two songs blended into one track.

For the latest episode of MixTape Punjabi season 2, produced by Bhushan Kumar and presented by Amazon Prime Music, T-Series has now got singers Jonita Gandhi and Meet Brothers together for an upbeat and groovy MixtTape on songs Baby Doll from Ragini MMS 2 and Chittiyan Kalaiyan from Roy. With Jonita and Meet Brothers behind the mic, the music video has been directed by Radhika Rao and Vinay Sapru.

Sahas Malhotra, Director, Amazon Prime Music, said, “We are excited about the tremendous response and interest shown by our listeners in the recreated Bollywood songs with a new twist. To keep delighting our Prime members, we bring yet another all-new episode featuring two popular and foot-tapping tracks by Jonita Gandhi and Meet Bros’ mixtape of Chittiyan Kalaiyan and Baby doll. This will be available ad-free and exclusively first on Amazon Prime Music.”

Jonita shares, "MixTape Punjabi season 2 has a very different vibe from the Hindi mixtapes that I have been part of. This one is lovely and it was a blast to shoot for. I'm excited to bring out my Punjabi side this time around because most people don't know I'm Punjabi." She further adds, "When you're mashing up two songs that are so well-known, it's hard to forget the original structures and embrace a new one. But the more people listen to ourfresh mash up, the more natural the new structure will feel."

Meet Bros says, "This is the first time we are doing mixtape and we wanted to start it off with our two iconic tracks that got us recognition and popularity. They were T-Series songs in Punjabi and these were the songs after which Punjabi songs started getting more popularity in Bollywood. They

were a huge hit worldwide and although Kanika couldn't do it, we had Jonita joining us and we gave a different spin to this version."

Vinay Sapru, the director, finally adds, "The episode needs to be seen for the sheer coordination between the two artists when they are coming together and performing with each other. They gel with each other as if they have composed it originally. They are spontaneous. Jonita is a very South Bombay kind of an artist and she's singing Baby Doll where the lyrics might not befolk but the instrumentation definitely is. She's given a very urban approach to the song. Meet Bros are these modern Punjabi boys who are bringing desi mitti ka gaana. So the combination has been amazing."

Presented by Amazon Prime Music and produced by Bhushan Kumar, Jonita Gandhi and Meet Bros' episode of MixTape Punjabi season 2 is available first on Amazon Prime Music for Prime members to enjoy giving listeners an ad-free, voice-enabled listening experience.

Palak Muchhal & Jordan Sandhu’s ‘Chahtaan & Dard’

Palak Muchhal & Jordan Sandhu’s ‘Chahtaan & Dard’ from T-Series MixTape Punjabi Season 2 is a melodic masterpiece

Starting with the concept of bringing different artists together on one platform to create great compositions, T-Series MixTape Punjabi Season 2, produced by Bhushan Kumar and presented by Amazon Prime Music has become synonymous with good music. With its power packed renditions, the show has been successful in engaging both national and international audience like never before. The latest mix ‘Chahtaan & Dard’ by Palak Muchhal and Jordan Sandhu will certainly get you hooked on to MixTape forever. The beautifully-penned verse in this song talks about the angst in love. Jordan and Palak’s soulful vocals is sheer magic together.

Sahas Malhotra, Director, Amazon Prime Music, said, “All the songs this season are gaining popularity day by day. Prime members are enjoying listening to the songs back to back on the Mixtape Punjabi Season 2 playlist, all ad free on Amazon Prime Music. We are delighted to bring yet another exciting new performance by Palak Muchhal and Jordan Sandhu' mixtape of Chahtaan / Dard for our customers”

Palak informs, “I absolutely love both the compositions because they are high on emotions and romance which required me to completely pour my heart out and sing. Combining two songs is like combining two different worlds but the experience was absolutely amazing. Working with Radhika ma’am and Vinay sir is always fun and I think this is one of our best works together. Working with T-Series feels like home and that energy reflects in our work. We had no formal rehearsal but it just came out naturally and I hope people are able to connect with the emotions.”

Director Vinay Sapru adds, “When we were rehearsing and shooting the song on the set, Jordan was almost moved to tears. That was the intensity of the song and the way he felt about the lyrics and emotions. It’s about the cry for love, beautifully arranged by Abhijit (Vaghani). Both the singers are wearing red, which is the colour of the heart! And that’s how the soul connect is happening visually also. When you listen to the song you will be able to relate to the angst and lyrics and rendition by Jordan and Palak.”

Sharing his musical experience, Jordan says, “It is my first song which I shot in Mumbai since I shoot mostly in Punjab and Delhi. The genre and feel of both the songs are similar and that has come out well. The experience was unique and nice because I haven’t shot for a song in this kind of a set-up before.”

Presented by Amazon Prime Music and produced by Bhushan Kumar, Palak Muchhal and Jordan Sandhu’s episode of MixTape Punjabi Season 2 is available first on Amazon Prime Music for Prime members to enjoy giving listeners an ad-free, voice enabled listening experience.

Link: http://bit.ly/MixtapePunjabiS2-Episode7

Amazon Prime Music presents Punjabi Pop sensation Guru Randhawa

Amazon Prime Music presents Punjabi Pop sensation Guru Randhawa and soulful singer Tulsi 

Kumar for a peppy Punjabi mix for T-Series MixTape Season

Click here : bit.ly/MixtapePunjabiS2-Ep2 …

T-Series Tweet: https://twitter.com/TSeries/status/1193825640283172864

Amazon Prime Music presents the first episode of Bhushan Kumar’s T-Series MixTape Punjabi Season 2

 T-Series MixTape Punjabi Season 2 gets off to an energetic start with Neeti Mohan and Sukh E’s electrifying performance. Presented by Amazon Prime Music and produced by T-Series Chairman and Managing Director Bhushan Kumar, the two-month musical extravaganza will put on display 24 artists who will add a unique twist to the mix of two hugely popular Punjabi songs.

In the first episode, Neeti with her feminine grace and Sukh E with his ‘Punjab da puttar’ attitude will blow you away with their powerful, high voltage rendition of Nikle Currant and Wah Wai Wahh. The livewire performers have left no stone unturned to ensure that they do justice to the inaugural episode of  T-Series MixTape Punjabi Season 2, available first on Amazon Prime Music

The first episode serves as an embodiment of the razzmatazz that you are going to witness in the next 10 episodes. Radhika and Vinay Sapru, the series directors offer, “This episode captures what we had set out to do with T-Series MixTape Punjabi Season 2. It truly depicts the energy, the play of sound and light and the complete extravaganza with the artists. You can see the crowd enjoying the whole rendition and whatever the artists expresses. It truly comes out in the first episode.”

Says Neeti, “I have been part of MixTape for the last two seasons but that was in Hindi. This time I wanted to be an integral part of T-Series MixTape Punjabi Season 2. I am singing and performing in Punjabi for the first time for MixTape and I am so excited about it. I loved performing both the tracks and singing them with Sukh E was such a memorable experience.  I think Punjabi music is becoming my favourite genre already.”

Sukh E informs, “Nikle Currant, although sung by Jassie Gill, was a song I was associated with as a music producer. Wah Wai Wahh was a song that I had sung with Neha Kakkar a few months ago. So when I got this opportunity to be part of these two songs for T-Series MixTape Punjabi Season 2, I was determined ‘yeh to mujhe karna hi karna hai’. I was getting to show my skills as a live performer and I was very excited to be part of it.”

Laughing at the memory, Sukh E adds, “After, the first take, they found it difficult to see me jumping around and dancing so much. I was asked to go easy on the dancing bit. So, I had to control myself and I have never controlled myself while performing but, for a change, it was nice.”

Neeti and Sukh E’s high-energy, juxtaposition of the two songs will instinctively set you grooving. Adds,  Radhika and Vinay, “Each and every instrument whether it be the tumbi, guitar, dhol or the synth comes out so clear and correct in this episode that it truly is a great beginning to a great season that we are looking forward to and hoping that we hit it big at the word go.”

Link of the song: http://bit.ly/WahWaiWahh-NikleCurrant