BMW Motorrad India keeps a fast pace in Q1 2020

BMW Motorrad India keeps a fast pace in Q1 2020

 

71.5% growth achieved with 1,024 motorcycles delivered to customers.               

 

Gurugram. In the first quarter of calendar year 2020 (January – March), BMW Motorrad India has kept up its fast pace in the premium motorcycle segment with 1,024 motorcycles delivered to customers. Overcoming the current sentiment in the two-wheeler industry, BMW Motorrad India posted growth of 71.5% in Q1 2020 as compared to the same period in 2019.

 Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad India has posted robust growth in Q1 2020, a result of the extremely strong brand we have built among motorcycling enthusiasts in India. BMW Motorrad has brought its most aspirational and desirable global products to Indian customers and developed a truly close-knit riding community that attracts riders who use motorcycling as a means to explore life. 







The BMW 310 and the GS range are particularly popular among the Indian riders. Though our riding events are on hold to ensure social distancing, we are engaging with fellow riders digitally and through social media. We are closely monitoring the market situation and its impact on future demand.”

 

The momentum for BMW Motorrad was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 80% in the yearly sales.

 

The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS / 850 GSA and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.

 

BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW Motorrad.

BMW Group India delivers 9,641 cars (BMW + MINI) in 2019

BMW Group India delivers 9,641 cars (BMW + MINI) in 2019

BMW India registers sale of 9,000 units.

MINI India remains the most popular premium small car with 641 units.

BMW Motorrad India maintains the momentum with sale of 2,403 units.

BMW Group India has delivered 9,641 units of BMW and MINI cars in 2019. BMW India registered sales of 9,000 units and MINI India of 641 units. BMW Motorrad has continued its streak in the premium motorcycle segment with 2,403 motorcycles delivered to customers.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “2019 was not an easy year for the Indian automotive industry as various macroeconomic and structural conditions shook its foundations. BMW Group India stood its ground in this fierce environment with a slew of superior performing new products and very aspirational and desirable brands. We successfully initiated new consumers to come into the segment with the BMW 3 Series and the BMW X1. At the same time, we created a clear path for upgrade for segment users with the BMW X5, the BMW 6 Series Gran Turismo and the BMW 7 Series. We have a healthy order book for the BMW X7 which is sold out for months. Though the industry is still facing difficult times, we are well prepared for 2020. We will always be competitive by remaining focused on our customers.”

Year	BMW	MINI	BMW Group (Cars)		BMW Motorrad (Motorcycles)
2019	9,000	641	9,641		2,403

BMW India saw a significant contribution of over 50% coming from the locally-produced Sports Activity Vehicle (SAV) range including the BMW X5, the BMW X3 and the BMW X1. A strong contribution also came from the BMW 5 Series and the BMW 3 Series.

The iconic MINI Hatch and the locally-produced MINI Countryman together commanded a share of over 70% in MINI India sales.

The momentum for BMW Motorrad India was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 85% in yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.

BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.

Defying industry trend: BMW Motorrad rides

Defying industry trend: BMW Motorrad rides ahead in 2019

10% growth achieved with 2,403 motorcycles delivered to customers.  

In 2019, BMW Motorrad has continued its upward streak in the premium motorcycle segment with 2,403 motorcycles delivered to customers. Overcoming the current sentiment in the two-wheeler industry, BMW Motorrad India posted growth of 10% in 2019 as compared to 2018.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad is redefining the premium motorcycling scene in India with its dynamic product range and  bespoke riding experiences. 2019 has been a very good year for BMW Motorrad India. Despite the turbulence in two-wheeler industry, BMW Motorrad has been successful by achieving double-digit growth. Our unique brand strength is that we have something in store for everyone. We cater to the requirements of the purists while also fulfilling aspirations of a new base of brand fans who want to enter the Motorrad world. We will continue to excite riding enthusiasts with new launches and grow the close-knit Motorrad community that spreads our motto of ‘Make life a Ride’

The momentum was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 85% in the yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.

Throughout the year, BMW Motorrad India kept up the pace with a strong product offensive. A slew of new launches such as the all-new BMW S 1000 RR, the BMW R 1250 R, the BMW 1250 RT and the all-new BMW F 850 GS Adventure excited the motorcycling community with feature-rich, performance driven bikes with best-in-class riding dynamics.

BMW Financial Services India played a strategic role in expanding the footprint of BMW Motorrad in India. The customized and flexible financial solutions were significantly valuable to premium clientele of BMW Motorrad and helped tremendously in facilitating sales performance.

India celebrates Diwali with BMW Motorrad.

BMW G 310 motorcycles on full-throttle with over 600 bookings.

Gurugram. The BMW G 310 motorcycles have seen a stellar rise in popularity during Navratras, Dussera and Diwali with over 600 bookings, the highest number of bookings ever in the festive season for BMW Motorrad.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad has an extremely aspirational and distinguished set of products that have gained immense popularity and trust amongst the motorcycling community in India. Together with highly competitive cost of ownership and steadily expanding outreach throughout the country, BMW Motorrad has created a very strong position for itself in the premium motorcycle segment. All these factors have contributed to the remarkable success of BMW G 310 motorcycles during the festive season exceeding all expectations. For our customers, the irresistible festive offer was the best Diwali gift as they realized their dream to own the ultimate riding machine. With BMW Motorrad community growing strongly in the country, we will continue to set new benchmarks in our performance.”

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in April 2017. Currently, BMW Motorrad range of products and services are available at 23 touch-points across 16 cities in the country.

Newly conceived from scratch, the BMW G 310 R and the BMW G 310 GS represent everything BMW Motorrad stands for and mark its foray into the sub-500 cc segment in India. BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India.

The BMW G 310 R embodies the pure essence of a BMW roadster. It offers precisely what is needed for performance and comfort. It masters a range of disciplines; it’s just as happy winding its way nimbly and flexibly through the narrow city streets as it is travelling along country roads.

The BMW G 310 GS can be identified as a genuine GS at first sight; a highly contemporary product with a level of versatility that is currently unrivalled in the segment. Nimble and agile in traffic, yet supremely robust over tough terrain, its agility opens up a whole new world of riding experience. Extremely compact, yet mature and comfortable, it is the perfect companion for adventures of everyday riding.

BMW Motorrad India announces second edition of the Indian National Qualifier for International GS Trophy 2020

Experience the Ultimate Adventure: BMW Motorrad India announces second edition of the Indian National Qualifier for International GS Trophy 2020.

Registrations for the Indian National Qualifier open for BMW GS motorcycle owners (650cc and above) in India.

‘Team India’ to compete at BMW Motorrad International GS Trophy 2020 in New Zealand.

Gurugram. The Indian National Qualifier for BMW Motorrad International GS Trophy 2020 will be hosted in Goa from September 27-29, 2019. Registration for the Indian National Qualifier is open for all BMW GS Motorcycle owners (650cc and above) in India.

Three winners of the Indian National Qualifier will proudly represent the country at the BMW Motorrad International GS Trophy 2020 to be held in New Zealand. The winning team will be fully equipped by BMW Motorrad for the adventure ahead, flown to New Zealand and presented with a brand new personalized BMW GS motorcycle for each rider for duration of the event.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The GS Trophy is not a rally or a race; it focuses mainly on team spirit as well as skills that are tested in various ways. It unites the world of motorcycling with the essence of friendly competition. We are delighted to introduce the second edition of GS Trophy qualifiers for our GS customers in India. All the roads are leading to Goa and every meter will be packed with pure enduro fun. GS riders are invited to battle out the intensive stages and numerous challenges. The participants will have an opportunity to experience a unique and once-in-a-lifetime event.”

The Indian National Qualifier is held every two years and typically replicates challenges of the International GS Trophy. It is a multi-day competition with riders scoring points and leading to a final where top scorers compete for the three team positions.

The seventh edition of International GS Trophy will take place from February 9–16, 2020 in New Zealand. New Zealand offers an ideal terrain where the rainforest meets glaciers, stepp-like flora meets subtropical flora. The island is characterized by high plateaus and mountain peaks with heights of well over 3000 meters as well as fjord landscapes, countless uplands and woodlands – the best conditions for exciting trails and grueling challenges.

The BMW F 850 GS is the chosen motorcycle for 2020 edition of BMW Motorrad International GS Trophy. The BMW F 850 GS is a thoroughly modern middleweight adventure motorcycle and is perfectly suited to the challenge. With its off-road capable wheel combination and perky motor, it has the agility to suit the incredibly varied and often technical terrain.

The winning team from India will compete against teams from Australia, China, France, Italy, Japan, Latin America, Malaysia/Philippines, Mexico, Middle East (UAE, Lebanon, Jordan, Kuwait, Saudi Arabia, Bahrain, Qatar), Nordic (Sweden, Norway, Denmark, Finland), North Africa (Morocco, Algeria, Tunisia, Egypt), Russia, South Africa, South Korea, Thailand, UK and USA.

Details regarding the registrations and guidelines can be accessed by visiting the BMW Motorrad website.

Link:  https://www.bmw-motorrad.in/en/experience/Events/gs-trophy-2019.html