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Showing posts with label bmw motorrad. Show all posts
Showing posts with label bmw motorrad. Show all posts

Saturday, 10 October 2020

The new BMW 310 GS as it rolls out in

 First impressions: The new BMW 310 GS as it rolls out in Hosur from the assembly line of BMW Motorrad cooperation partner (TVS Motor Company).





Tuesday, 19 May 2020

BMW Group India delivers 2,482 cars


BMW India registers sale of 2,365 units.

MINI India sells 117 units.

BMW Motorrad India keeps a fast pace with 1,024 units.


BMW Group India has delivered 2,482 units of BMW and MINI cars in the first quarter of calendar year 2020 (January – March). BMW India registered sales of 2,365 units and MINI India of 117 units. BMW Motorrad has continued its unabated growth in the premium motorcycle segment with 1,024 motorcycles delivered to customers.



Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The coronavirus pandemic presents a mammoth challenge to public health, industry, economy and our business. With the strength of its admired brands and superior products, BMW Group India will remain resilient and responsive in every way. The current situation has brought many operational difficulties and eliminated valuable physical interactions with customers at dealerships. BMW Group India has introduced innovative, contactless and safe ways to meet the requirements of existing as well as potential customers together with dedicated dealer partners, expert teams and strong backbone of processes. Until normalcy returns, our focus will be on consistent digital interaction with our customers and maintaining the performance.”

CY
BMW
MINI
BMW Group (Cars)

BMW Motorrad
(Motorcycles)
Q1 2020
2,365
117
2,482

1,024

BMW saw a significant contribution of over 50% coming from the locally-produced Sports Activity Vehicle (SAV) range including the BMW X1, BMW X3, BMW X5 and the BMW X7. A strong contribution also came from the BMW 5 Series and the BMW 3 Series.

The iconic MINI Hatch and the locally-produced MINI Countryman together commanded a share of over 60% in MINI sales.

The momentum for BMW Motorrad was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 80% in the yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS / 850 GSA and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.


BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.

Friday, 10 January 2020

Defying industry trend: BMW Motorrad rides


10% growth achieved with 2,403 motorcycles delivered to customers.  


In 2019, BMW Motorrad has continued its upward streak in the premium motorcycle segment with 2,403 motorcycles delivered to customers. Overcoming the current sentiment in the two-wheeler industry, BMW Motorrad India posted growth of 10% in 2019 as compared to 2018.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad is redefining the premium motorcycling scene in India with its dynamic product range and  bespoke riding experiences. 2019 has been a very good year for BMW Motorrad India. Despite the turbulence in two-wheeler industry, BMW Motorrad has been successful by achieving double-digit growth. Our unique brand strength is that we have something in store for everyone. We cater to the requirements of the purists while also fulfilling aspirations of a new base of brand fans who want to enter the Motorrad world. We will continue to excite riding enthusiasts with new launches and grow the close-knit Motorrad community that spreads our motto of ‘Make life a Ride’



The momentum was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 85% in the yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.

Throughout the year, BMW Motorrad India kept up the pace with a strong product offensive. A slew of new launches such as the all-new BMW S 1000 RR, the BMW R 1250 R, the BMW 1250 RT and the all-new BMW F 850 GS Adventure excited the motorcycling community with feature-rich, performance driven bikes with best-in-class riding dynamics.

BMW Financial Services India played a strategic role in expanding the footprint of BMW Motorrad in India. The customized and flexible financial solutions were significantly valuable to premium clientele of BMW Motorrad and helped tremendously in facilitating sales performance.

Friday, 8 November 2019

India celebrates Diwali with BMW Motorrad.

BMW G 310 motorcycles on full-throttle with over 600 bookings.



Gurugram. The BMW G 310 motorcycles have seen a stellar rise in popularity during Navratras, Dussera and Diwali with over 600 bookings, the highest number of bookings ever in the festive season for BMW Motorrad.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad has an extremely aspirational and distinguished set of products that have gained immense popularity and trust amongst the motorcycling community in India. Together with highly competitive cost of ownership and steadily expanding outreach throughout the country, BMW Motorrad has created a very strong position for itself in the premium motorcycle segment. All these factors have contributed to the remarkable success of BMW G 310 motorcycles during the festive season exceeding all expectations. For our customers, the irresistible festive offer was the best Diwali gift as they realized their dream to own the ultimate riding machine. With BMW Motorrad community growing strongly in the country, we will continue to set new benchmarks in our performance.”

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in April 2017. Currently, BMW Motorrad range of products and services are available at 23 touch-points across 16 cities in the country.

Newly conceived from scratch, the BMW G 310 R and the BMW G 310 GS represent everything BMW Motorrad stands for and mark its foray into the sub-500 cc segment in India. BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India.

The BMW G 310 R embodies the pure essence of a BMW roadster. It offers precisely what is needed for performance and comfort. It masters a range of disciplines; it’s just as happy winding its way nimbly and flexibly through the narrow city streets as it is travelling along country roads.

The BMW G 310 GS can be identified as a genuine GS at first sight; a highly contemporary product with a level of versatility that is currently unrivalled in the segment. Nimble and agile in traffic, yet supremely robust over tough terrain, its agility opens up a whole new world of riding experience. Extremely compact, yet mature and comfortable, it is the perfect companion for adventures of everyday riding.

Monday, 30 September 2019

Team India to compete at BMW Motorrad International GS Trophy 2020 in New Zealand.



Mr. HK Naik from Bangalore, Mr. Shakeel Basha from Coimbatore and Mr. V Sathyananth from Tirupur selected as BMW Motorrad ‘Team India’.

More than 75 BMW GS motorcycle owners across India participated in Indian National Qualifier.



Goa. BMW Motorrad has announced the finalists for ‘Team India’ who will participate in the BMW Motorrad International GS Trophy 2020. The finalists were chosen after a two-day thrilling GS adventure at the Indian National Qualifiers held in Goa. The trio, Mr. HK Naik from Bangalore, Mr. Shakeel Basha from Coimbatore and Mr. V Sathyananth from Tirupur will proudly represent India at an international level.


More than 75 BMW GS owners participated in the adrenaline gushing biennial edition of Indian National Qualifier. Individual riders battled out various intensive stages including hard-core adventure riding and teamwork challenges. Special tests included the display of riding capability, technique, navigation, fitness, mental alertness and mechanical skills.


Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “Friendly competition is good - it builds skills and a community of enthusiasts. We are delighted to introduce the second edition of GS Trophy qualifiers for our customers in India - 3 times bigger than last edition. Every meter was packed with pure enduro fun. GS riders battled out intensive stages and numerous challenges focusing mainly on team spirit besides demonstrating riding skills.  It was a privilege to watch the riders endure, persevere and display their skills and camaraderie on the challenging exercises. We congratulate the three winners who will proudly represent India at the BMW Motorrad International GS Trophy final to be held in New Zealand.”


The Indian National Qualifier is held every two years and typically replicates challenges of the International GS Trophy. It is a multi-day competition with riders scoring points and leading to a final where top scorers compete for the three team positions.

Monday, 5 August 2019

BMW Motorrad International Safari 2019 – ‘The Alpine Road Trip

The Ultimate Bucket List Ride. BMW Motorrad International Safari 2019 – ‘The Alpine Road Trip’.

The first-ever BMW Motorrad International Safari took place from 2 – 9 July 2019. A special European edit was curated for 30 participants covering four countries – Germany, Austria, Italy and Switzerland.

Click here to Watch the Video :

Friday, 28 June 2019

The all-new BMW S 1000 RR launched in India.






Thoroughbred among sport bikes – whether on the road or on the racing circuit.

The superbike of superlatives – the all-new RR, embodying the perfect fusion of unbridled passion and game-changing high technology.

Redefines the word performance – lighter, faster, more dynamic and more aggressive.

Featuring a new engine with BMW ShiftCam Technology for the ultimate riding experience.


Gurugram. BMW Motorrad has launched the all-new BMW S 1000 RR superbike today in India.

The all-new BMW S 1000 RR will be available as a completely built-up unit (CBU) and can be booked at BMW Motorrad dealerships from today onwards.

Mr. Dimitris Raptis, Head of Asia-Pacific, China, Russia, Africa, BMW Motorrad said, “No other bike can be a more authentic interpretation of the sport world than the BMW S 1000 RR. In 2009, we made a big entry into the market of high-performance sports bikes with the launch of the BMW S 1000 RR. It became the leader in its segment almost overnight and since then has set the benchmark in the field of performance sports bikes. For the all-new 2019 ‘Double R’ our goal was simple - ‘Make it even better’, and we did just that! Moving into its third generation, the BMW S 1000 RR has been enhanced in all disciplines. It is now lighter, faster, more uncompromising and more easily controllable than ever before.”

The BMW S 1000 RR shaped the BMW Motorrad brand with its outstanding dynamics when it was launched 10 years back. The RR is a superbike in the truest sense of the word. The design of the BMW S 1000 RR reflects not only the distinctive style but also clearly represents the BMW Motorrad brand. The all-new ‘Double R’ features lower weight, completely newly developed chassis and suspension, lights, dashboard, design and a new engine with BMW ShiftCam technology. The all-new BMW S 1000 RR is the first motorcycle to feature an M package, a combination of the power of M with Motorrad.

Dr. Hans-Christian Baertels, President (acting), BMW Group India said, “The BMW S 1000 RR led to a revolution in the super sport motorcycle category right from the outset. In the time since, the bike continued to be developed, it’s tried and tested concept was being honed even further and the latest innovative technology was added for greater dynamics. Because of its impressive power and performance, one constant factor remains: it is still a trailblazer today! Whether in everyday use or for high-performance race track riding, the all-new BMW S 1000 RR leaves nothing to be desired and allows you to experience its performance with greater intensity and immediacy than ever.”

The ex-showroom prices are as follows –

BMW S 1000 RR Standard
INR 18,50,000 
BMW S 1000 RR Pro
INR 20,95,000
BMW S 1000 RR Pro M Sport
INR 22,95,000

*Price prevailing at the time of invoicing will be applicable. Delivery will be made on ex-showroom. Ex-showroom price inclusive of Goods & Service tax (GST), Compensation Cess as applicable. But excludes Road Tax, RTO statutory taxes/fees, other local tax/cess levies and insurance. Prices and options are subject to change without prior notice. For further information, please contact your local authorized BMW Motorrad Dealer.

The all-new BMW S 1000 RR is available in two color options: ‘Racing Red’, the flashy red finish portraying the superbike’s racing genes and the color ‘Light White / Lupin Blue Metallic/ Racing Red’ with Motorsport finish that sends a clear signal of sportiness, agility and dynamics.

With the new M package, the all-new RR has been turned into even more of a racer and has become the ultimate racing machine. High-quality M features such as carbon fibre wheels, M lightweight battery and M Sport seat underpin this performance promise in the most impressive way.

Dynamic package boasts exciting and innovative technology as well as practical equipment features. This package includes the latest generation of the electronic Dynamic Damping Control system, heated grips and cruise control functions.

The all-new BMW S 1000 RR.
The design of the all-new RR makes an unmistakable statement - light, fast and uncompromising. The proportions are compactly concentrated between the wheels. The athletic and focused design makes RR instantly recognizable on the roads. The clear razor-sharp flyline and the front view form an extremely narrow and streamlined silhouette. The low-level front section gives the all-new RR a light, athletic appearance. The LED headlights are now standard and give the bike a dynamic and aggressive look. The powerful surface styling gives the dynamic side design an impression of visual unity. A dynamic flow is traced across the body of the motorcycle by the surfaces, with the BMW logo as the start and finish point. Seen from the rear, the RR dominates in terms of design and functionality: ‘All-in-one’ is the motto here. The number plate holder includes plate lighting, LED turn signals, tail lights and brake lights. The slim rear gives absolute freedom of movement. The all-new RR is lean and athletic when viewed from above. A dynamic line flows from the fuel tank to the rear. The striking design of the fuel tank lends particular emphasis to the motorcycle's length and sporty flair.

The all-new BMW S 1000 RR is fitted with a completely newly developed 4-cylinder in-line engine with a displacement of 999 cc. The engine is now 4 kgs lighter and narrower, which improves both the handling and the ergonomics. It generates 152 kW (207 hp) at 13,500 rpm to deliver supreme level of engine power.

BMW ShiftCam Technology provides the all-new BMW S 1000 RR an excellent torque curve that is captivating even at low and middle speeds. The variable camshaft control BMW ShiftCam is an entirely new technology which provides supreme ridability along with an additional increase in power across the entire engine speed range, reduced emission and fuel consumption levels, optimised running smoothness and refinement.

The newly developed suspension has enhanced the riding dynamics as well as achieved significantly reduced weight as compared to the predecessor model. The all-new BMW S 1000 RR features a Flex Frame which is the optimum interplay between the frame design and the engine as a load-bearing element. It improves the aerodynamics of the motorcycle and helps keep the weight low. The new layout of the main frame has a leaner fuel tank and seating area trim sections for further improved support and knee grip.

The all-new RR is fitted with ABS Pro (Anti-lock Braking System), DTC (Dynamic Traction Control) and DTC Wheelie Function as standard. The optional DDC(Dynamic Damping Control) adjusts the electronic chassis optimally to the riding situation within milliseconds.

For ideal adaptation to varied conditions of use, the all-new RR is fitted with the four modes ‘Rain’, ‘Road’, ‘Dynamic’ and ‘Race’ as standard. For the world of race tracks and motor racing, the Riding Modes Pro option offers additional three riding modes (Race Pro 1-3) that are freely programmable. These enable individual adaptation of the most diverse control functions such as Engine (throttle), Engine Brake, Traction Control, Wheelie-Control, ABS and ABS Pro to suit the rider’s own skill level and riding style. Another feature that comes with the ‘Pro Modes’ is Launch Control for perfect race starts.

The benchmark in the superbike segment is the Multifunctional instrument panel – the TFT display of the all-new RR. With 6.5", riders can have the perfect overview. The Pure Ride screen displays the essentials or one of three Core Ride screens that display other important information. BMW Motorrad multi-controller gives the rider quick access to vehicle and connectivity functions. Phone and media functions can be used without having to install an app.

BMW Motorrad Motorsport has entered the FIM World Superbike Championship (WorldSBK) this season with the all-new BMW S 1000 RR. The new BMW Motorrad WorldSBK Team entered the contest in collaboration with Shaun Muir Racing and with a well-known rider pairing: 2013 Superbike World Championship winner Tom Sykes (GBR) together with reigning Superstock 1000 European champion and three-time IDM champion Markus Reiterberger (GER).

Wednesday, 26 June 2019

The electrical awakening of the boxer engine.


Munich. For more than 90 years, the 2-cylinder boxer engine has been a key element of the BMW Motorrad identity, in both technological and visual terms. But as the BMW Group consistently pursues electrification, the question arises as to what a BMW motorcycle might look like that is electrically powered? And how would it reveal itself at first sight to be a BMW? One possible answer to these questions is provided by the BMW Motorrad Vision DC Roadster, a highly emotional naked bike with electric drive.

“The boxer engine is the heart of BMW Motorrad – an absolute stalwart of its character. But BMW Motorrad stands for visionary zero-emissions vehicle concepts, too. In view of this, one question that arises is: what would happen if we were to replace the boxer engine with an electric motor and the required battery? The Vision Bike shows how we’re able to retain the identity and iconic appearance of BMW Motorrad in distinctive form while at the same time presenting an exciting new type of riding pleasure,” explains Edgar Heinrich, Head of Design BMW Motorrad. “After all: anyone who’s ever tried it out in practice knows very well that riding on two wheels is just as exciting when its electrically powered! The high level of torque right at set-off makes for breath taking acceleration. This almost brutal power delivery creates a whole new experience of dynamic performance. And the BMW Motorrad Vision DC Roadster puts a face to this experience.”

New drive, familiar appearance.
In a motorcycle, the motor is the centrepiece – it is the fundamental element, providing the basis for the entire architecture. But electrical drive components have completely different requirements in terms of installation space. While in a conventional motorbike the size of the engine is mainly determined by its capacity, it is the battery that takes up most space in the case of an electrically powered vehicle. The electric motor itself is relatively compact. Starting from this new basis, the BMW Motorrad Vision DC Roadster is able to make this transfer – retaining the iconic appearance of a boxer while filling it with a new function. This is why the Vision Bike is instantly recognisable as a BMW motorcycle, revealing its electric nature on closer inspection.

Replacing what would previously have been the engine, there is now a vertically fitted, longitudinally oriented battery. For cooling purposes, two side elements protrude with cooling ribs and integrated ventilators. As in the boxer engine of the BMW R 32 – the development of which was masterminded by Max Friz in 1923 – the cooling elements are placed in the air stream. The cylinder-shaped electric motor is positioned underneath the battery and is directly connected to the universal shaft. The BMW Motorrad Vision DC Roadster thus demonstrates a clever drive architecture that visually echoes the history of BMW Motorrad while at the same time taking it a step further.

Dynamic performance reflected in the proportions.
In the side view, the BMW Motorrad Vision DC Roadster presents a highly dynamic gesture with clear front-wheel orientation. The low front section and the short, high rear convey a sense of agility. Instead of the fuel tank, a flat, finely-wrought tubular structure spans the vehicle corpus. Its further shaping integrates the seat in a modern form, thereby creating the flyline of a sporty roadster. The frame structure is a key factor in defining the dynamic side view.

The large battery with its laterally protruding cooling systems is positioned at the centre of a frame milled from aluminium. The three-dimensional surface finish on the battery trim conveys a contemporary aesthetic appeal with its precise contours. The cooling elements echo the slight forward tilt of the battery silhouette, giving the side a dynamic momentum. When starting the electric motor, these cooling elements move out slightly, indicating that the bike is ready to go.

High performance with a light touch.
The overall appearance of the BMW Motorrad Vision DC conveys a sense of lightness so as to emphasise driving dynamics. Elements such as the seat and the cooling system appear to hover around the battery. On the frame itself, lengthwise milled grooves create a fascinating visual effect, reducing the perceived volume and highlighting the bike’s longitudinal dynamics. This impression is further underscored by means of openings in the milled aluminium frame and the tubular frame structure arranged above it. High-tech materials such as carbon fibre and aluminium reduce the overall weight and give the BMW Motorrad Vision DC Roadster a technical aesthetic. Meanwhile, red contrast elements and brushed aluminium at selected points such as the battery, frame and cool systems emphasise the bike’s innovative geometry.

High-quality details on closer inspection.
A key element of the BMW Motorrad Vision DC Roadster’s captivating overall appeal is the elaborate finish to be found in all its details. Within the mainly dark colour concept, it is the mechanical elements such as the exposed universal shaft and the Duolever fork that add striking accentuations. In this case, the two classic BMW features are re-interpreted and elaborately showcased. In the same way, the suggested triangular frame echoes a typical feature of earlier BMW motorcycle models, even recapturing its white lines, which in this instance fluoresce in the dark. The minimalist design of the front and rear lights is an iconic implementation of the hallmark BMW Motorrad lighting, reflecting maximum reduction in modern style. The headlamp shows the LED daytime riding light in a dynamic, flat U shape, while two compact LED lenses on each side provide the low and high beam. This creates a hallmark lighting design that makes the concept vehicle instantly recognisable as a BMW motorcycle – both during the day and at night. The rear light consists of two C-shaped LED elements which are integrated in the aluminium rear carrier in minimalist, technically high-quality form. On the flanks of the tires exclusively made by Metzeler for the Vision Bike, five fluorescent elements, each about the size of a postage stamp, are integrated. They combine innovative design with safety aspects: standing and moving, the lighting elements create an exciting graphic effect. In darkness, they increase the visibility from the side and thus providing more security. They also convey dynamics when in motion.

Smart rider equipment.
The functional two-piece suit is not instantly recognisable as protective clothing: it is an outfit that primarily stands as a modern, emotional fashion statement. The light jacket with large graphics in iridescent colouring and the casually styled black trousers combine fashion sense with new functionalities. The protectors are sewn in almost invisibly, while integrated technologies enable various light functions as well as the digital connectivity of the future. An asymmetrical rucksack vest rounds off the rider equipment for the vision vehicle. Fixed to the jacket by means of magnets, it provides storage space and additional functionality. The permanent magnets means that the rucksack is quick to put on and take off.

Symbol of a new generation.
The BMW Motorrad Vision DC Roadster is a visionary symbol of the future of BMW Motorrad with alternative drive forms. It showcases the electrically powered driving experience in honest, authentic form, in particular creating a new, distinctive aesthetic appeal that is still firmly rooted in the finest BMW tradition.

Thursday, 7 March 2019

Taste the Spirit of GS. BMW Motorrad kick-starts GS Experience in India

Experience the thrill of riding the entire BMW GS range across 11 cities in India.

Two-day adrenaline-pumping GS riding experience for motorcycle enthusiasts by BMW Certified Trainer.


Gurugram. BMW Motorrad has announced the first-ever GS Experience 2019 in India. GS Experience will offer riders a unique opportunity to experience the exceptional capabilities of BMW Motorrad’s class-leading legendary GS range in its natural habitat. The GS Experience is a curated training session designed exclusively for adventure motorcyclists.






BMW Motorrad will host this two day immersive brand experience for GS enthusiasts across 11 cities – Chandigarh, Mumbai, Pune, Chennai, Hyderabad, Indore, Kolkata, Kochi, Chennai, Bengaluru and Coimbatore.

Dr. Hans-Christian Baertels, President (act.), BMW Group India, said, “No other motorcycle imbibes adventure as the GS. The BMW Motorrad community in India is truly engaged with the Spirit of GS and we are sure that this success story will continue further. The GS Experience is specially curated for adventure seekers to practice and hone their riding skills and boost their self-confidence while enjoying the true Spirit of GS. Under expert guidance from BMW Motorrad Certified trainers, participants will be geared to explore the world of adventure and master every challenge with their GS. ‘Make Life a Ride’ is our maxim at BMW Motorrad, but on this occasion we are hoping the riders will experience the ride of a lifetime.”

Day one, designed exclusively for BMW GS owners (800cc+), will go through a complete Level 1 BMW Motorrad off-road training. The training will include the basic familiarity of the motorcycle, understanding of correct rider positon, enduro steering and other exercises such as emergency braking and riding on inclines.

The training also preambles the nationwide search for ‘Team India’, a trio of GS riders forming a team to contest the coveted International GS Trophy 2020. BMW Motorrad recently announced the next destination for the International GS Trophy 2020 as New Zealand. BMW Motorrad India, will hold their qualifiers later this year.

Day two will see the participation of the motorcycling enthusiasts from each city, where the idea is to enable people to embrace and experience the entire BMW Motorrad GS range. It is a celebration of the Spirit of the BMW GS motorcycle, bringing together the elements of leisure, adventure and challenge that GS engenders. The entire BMW GS range including BMW G 310 GS, BMW F 750 GS, BMW F 850 GS, BMW R 1250 GS and BMW R 1250 GSA will be available for riding experience for the participants.

The GS Experience will showcase the dynamic qualities of each GS model in real-world conditions and techniques to enjoy the Spirit of GS while ensuring highest safety. Each session includes a briefing and demonstration by Certified BMW Motorrad Trainer that will take riders through the impressive array of technologies available on the GS range of motorcycles. The sessions will offer riding experience on a combination of bitumen and off-road under expert supervision.